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Ashes to dollars.

SAD BUT TRUE: THERE ARE people for whom college remains the high point of their lives. How else to explain the growing trend, which recently arrived in Arkansas, of building columbaria on college campuses to receive the ashen remains of alumni?

Hendrix College at Conway dedicated its columbarium--250 niches, each with capacity for two urns--in November. We weren't able to get a price list from Hendrix, but these things generally go for two or three grand apiece.

We hadn't given Hendrix's new revenue stream much thought until a Mississippi columnist, Phil Hardwick, suggested recently that a columbarium smartly located in the end zone of the university football field could help offset the high cost of hiring new football coaches.

If any college could profit from cradle-to-grave sports mania, it would certainly be the University of Arkansas, which has played a significant role in the run-up in coaches' salaries in the Southeastern Conference. Can the Donald W. Reynolds Razorback Stadium & Columbarium be too far in the future?
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Title Annotation:Hendrix College dedicated its columbarium
Publication:Arkansas Business
Article Type:Editorial
Geographic Code:1U7AR
Date:Jan 28, 2008
Words:166
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