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Asda come under fire.

ALMOST one in five products sold for a "round pound" in an Asda campaign are more expensive than they were five months ago, research revealed.

A total of 173 out of 969 products (18%) were found to be more expensive in July than in March, with the supermarket apparently rounding up rather than down, trade magazine The Grocer found.

The magazine checked the prices of round pound items found recently on the Asda website against prices offered on March 1. Of the 969 products it looked at, it found 477 items were cheaper in July than March, 319 were exactly the same and 173 actually cost more.
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Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Aug 4, 2009
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