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Asahi to launch new packaging.

Asahi to launch new packaging

Asahi Breweries, U.S.A., announced plans to launch two new Asahi Dry packages this month throughout the states of California, Oregon, Washington and Nevada. The new packages are the 16.9-oz. (500-ml) "tall can," and the two-liter mini keg.

According to an Asahi spokesperson, the introduction of these new packages "is part of Asahi Breweries strategy to seize the opportunities created by the ongoing success of Super Dry. We expect the newly-launched package lines of Asahi Super Dry to have wide appeal for the discriminating beer drinker."
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Title Annotation:Asahi Breweries Ltd.
Publication:Modern Brewery Age
Article Type:Brief Article
Date:Aug 5, 1991
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