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Asahi announces move to Colorado.

Asahi announces move to Colorado

Asahi Breweries Ltd., the third largest beer producer in Japan, announced recently the company plans to build a plant in the United States and produce its "Super Dry" beer, one of the company's largest exports.

Asahi is planning to invest about 10 billion yen, or about $70 million at Friday's exchange rate, to build a plant near Denver, CO, in April, aiming to complete it by the end of 1991, said a company official who declined to be named, in accordance with Japanese practice.

The company currently exports "Super Dry" through its wholly owned subsidiary Asahi Breweries U.S.A., Inc.

The product sold about 4,300 kiloliters in the United States in 1989. Overall U.S. beer consumption was 1.3 billion kiloliters to 1.4 billion kiloliters last year, the official said. One kiloliter is equal to 264 gallons.

The company expects sales of the beer to increase in the future, the official said.

The new plant will be capable of producing up to 12,700 kiloliters a year, which is about 10 percent of the amount currently produced at the company's plant in Japan. Asahi plans to increase the capacity of the U.S. plant five times within three years of completion of construction, the official said.

The beer initially will be marketed mainly in California, and later in other states, Asahi said.
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Publication:Modern Brewery Age
Date:Jan 22, 1990
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