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Asahi and Molson U.S.A. will sell dry beer in U.S.

Asahi Breweries, Ltd. has announced that it will join with Molson Breweries U.S.A., Inc. to broaden sales of its Asahi Super Dry beer in the U.S. market.

Asahi asserts that Asahi Super Dry has gained popularity in the U.S. since its 1987 introduction.

According to press reports, Asahi will begin shipping dry beer from Japan next year to Molson's U.S. unit. An Asahi spokesman said that the planned linkage would be ensured by Molson's link with Foster's Brewing Group Ltd. Asahi owns 17% of Foster's, and Foster's owns 40% of Molson. It was unclear what role the Miller Brewing Company might play in this arrangement. Miller now also holds a Molson stake, and Molson U.S.A. is a subsidiary unit of the American brewing company.
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Title Annotation:Asahi Breweries Ltd.; Molson Breweries USA Inc.
Publication:Modern Brewery Age
Date:Oct 11, 1993
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