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Asahi Breweries see lower beer shipments.

Japan's Asahi Breweries Ltd. suffered a 3.2 percent decrease in beer shipments in October, falling short of year-earlier levels for the first time in 38 months, according to statistics released by Japan's top beer makers. Shipments of regular beer by Asahi Breweries ebbed to 14.14 million cases. Its flagship product "Super Dry" met its first drop in shipments for the first time in 51 months. An Asahi Breweries spokesperson attributed the decline to two specific factors: Asahi Breweries had two fewer business operating days in the latest reporting month compared with a year ago; and especially high shipments, due to last year's campaign to promote sales of a smaller bottled version of "Super Dry" called "Asahi Super Dry Steiny". However, Asahi Breweries has so far managed to buck the industry-wide downtrend in Japan. Total shipments of regular beer by Japan's major brewers showed a more rapid 8.7 percent decrease on-year in October. The regular beer market is experiencing continued shrinkage, partly because of consumers' appetite for lower-priced low malt beer.
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Comment:Asahi Breweries see lower beer shipments.
Publication:Food & Drink Weekly
Article Type:Brief Article
Geographic Code:9JAPA
Date:Nov 15, 1999
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