As e-mail blocking increases, watch your subject lines.
"Corporate e-mail mistakingly considered spam by ISPs is a growing problem, up 3.3 percent over the second half of 2003, noted Return Path," Stambler writes.
Return Path monitored 50,000 marketing and transactional campaigns through its Mailbox Monitor service. Blocking rates varied widely by ISP.
Stambler says, "Companies saw the best delivery success at Earthlink, BellSouth and CompuServe, which blocked only 5 percent, 6 percent and 8 percent, respectively. The most blocking and filtering (36 percent) occurred at RoadRunner, followed by Mail.com (34 percent) and Comcast (31 percent)."
Most common junk e-mail subject lines
Meanwhile, AOL has issued its list of "the most sent junk e-mail subject lines in 2004." While most of them have nothing to do with publishing, we advise you to avoid any of these words, even in different contexts, so that you e-mails will not be blocked:
* We carry the most popular medicatio*ns. (Vioxx appeared often)
* You've been sent an Insta-Kiss! (phishing/ID theft scam)
* You have 17 New Pictures. (phishing/ID theft scam)
* STEAMY HOT LIVE ON CAMERA!
* HURRY HURRY Hot Stock on the RISE.
* All orders are shipped from authorized locations. (online medications)
* 2005 Digital Cable Filters.
* FREE* 30 Second Pre-Qualification MORTGAGE Application.
* Sale PRICES ARE BEST ONLINE!
* Breaking news on the Top Pick Stock
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|Title Annotation:||The internet|
|Publication:||The Newsletter on Newsletters|
|Date:||Mar 31, 2005|
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