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As cameras improve, prices fall.

NEW YORK -- With digital cameras now firmly dominating the photo category, suppliers continue to refine their offerings, unveiling new models that use the latest technology.

Many of the newest entries into the segment feature higher megapixel levels and larger storage capacity than earlier models and are available at previously unheard-of price points--a combination that has helped upgrade the quality of digital cameras offered in drug stores while making digital an option for more people.

"Now that digital cameras are personal items, it is common to have more than one camera per household," says Phil Lubell, director of marketing for digital cameras at Sony Electronics Inc., which recently added four new models to its lineup. "Our new models are solid performers that will be easy for novices to digital photography to use and, at the same time, will meet the needs of more-advanced users."

All of Sony's new cameras carry suggested price points of under $200.

Meanwhile, Fuji Photo Film U.S.A. Inc. recently debuted the FinePix F40fd, a compact digital camera priced at under $300 that uses the company's Face Detection technology to ensure that every person in a photo is in focus and in the correct exposure. The camera also has the ability to take two shots in rapid succession--one with flash and one without--letting the user decide which is the best picture.

At the lower end of the price scale, Fujifilm has added two more models--the FinePix A800, an 8-megapixel camera that can shoot at higher light sensitivities with less noise than comparable models; and the A610, a 6-megapixel model.

For its part, Canon U.S.A. Inc., which recent market data shows continues to offer the world's best-selling digital cameras, has added two entrylevel cameras to its PowerShot line.

The PowerShot A550 is a 7.1-megapixel camera with a suggested price point of $200, and the PowerShot A460 has 5 megapixels and carries a price point of $150.

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Title Annotation:Photography
Publication:Chain Drug Review
Article Type:Brief article
Geographic Code:1USA
Date:Mar 5, 2007
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