Printer Friendly

As German economies merge into one QFF producers see great potential.

As German Economies Merge Into One QFF Producers See Great Potential

The imminent unification of the two Germanys was the main talking point during Quick Frozen Foods International's recent tour of the Federal Republic. Now that the euphoria over tearing down the Berlin Wall and opening up borders has subsided, the complex subject of economic and political transformation is being examined in the cool light of day.

What does the demise of a command Marxist economy mean for the frozen food industry? Opportunity, to be sure. And perhaps the greatest prospects will be found in the processing and distribution segments, since machinery and equipment manufacturers have been doing business with the DDR and other East bloc countries for many years.

With monetary union scheduled to take place this month, business was brisk during June at the HO market, a state-supplied grocery store in Weissenfels, East Germany. "People are buying like crazy. Nobody knows what the prices will be next month," said Sylvia Herzog, director. "Now they're low, and so people buy whatever they can store."

Mrs. Herzog said that come July 2 a new West German supplier is expected to replenish the shelves. She had no idea what would happen to the East German distributors and food manufacturers. One of her suppliers, a packer of diabetic food, has already closed down operations.

From the very outset it is apparent that West Germany - whose robust $1.2 trillion economy dwarfs East Germany's $100 billion to $200 billion gross national product - will benefit most economically from unification. But her citizens will have to dig deep into their pockets to pay for what can perhaps be described as the single largest leveraged buyout in history. Financing from the Bonn government has made it possible for each East German to exchange 4,000 low-value DDR marks at a generous 1-to-1 ratio for Deutschemarks. The rest of their money will be turned in at a 2-to-1 rate.

At first glance it appears that the newly-capitalized East Germans, with their pent-up demand for Western consumer goods, personify a sales and marketing dream come true for smart entrepreneurs. Already purveyors of exotic fruits and vegetables have been going mobile with their offerings. It is just hoped that inflationary pressures resulting from the purchasing power of too many marks can be kept in check.

Those producers surveying the possibilities in East Germany see what is virtually a virgin market comparable in size to Holland. Its 16.5 million population is potentially ready to buy quality frozen foods for the first time. Naturally, West German manufacturers are only too pleased to feed the appetite. Among their competitive advantages against other national suppliers are a common language, ethnic recipe expertise, and an almost total lack of trans-national competition.

But perhaps the picture is not as rosy as one might think. Here are some of the drawbacks: consumers, while keen to buy, have limited capital; products will initially be perceived as highly priced; poor refrigeration facilities exist at point-of-sale; only 50% of East German households have refrigerators, and most of the equipment is said to be sub-standard; although 39 cold stores are operating, most are outdated and in urgent need of refurbishment.

The point about limited currency may be slightly misleading. The people in East Germany are reasonably well off in their own right, but unfortunately the money they saved was not convertible in the West. Many have accumulated substantial savings for the simple reason that to date they have had little to buy. It was not unusual under the Communist regime to wait some 14 years for delivery of a car. Even a set of everyday dining room chairs often took up to two years to get.

With the emergence of a free market system run by the natural laws of supply and demand, food will initially be costly for consumers used to 1950s-era prices. Although there was a frustrating lack of choice under the so-called central planning system, prices remained comparatively static in line with salaries. The jump in costs now expected will hold back progress unless prices are temporarily kept artificially low by subsidization from processors.

The existing standard of shop fittings including refrigerated cabinets is, simply put, poor. The good news is that certain West German retailers have moved across the border and are opening stores comparable in furnishings and grocery content to those in the Federal Republic. This activity will continue to expand and will be of joint benefit to established suppliers and the local population. However, East German retailers who try to keep their "independence" will be faced with the old money problems.

Companies in the Federal Republic are reportedly being approached by East Germans proposing to take their products if in turn necessary freezer cabinets are installed. It is doubtful that many may be willing to comply with this provision, as suppliers would have no guarantee of exclusive access. However, such an approach was successful with ice cream products in Europe during the 1950s and '60s when packers financed simple freezer containers on the understanding that their products had sole claim to the space.

Refrigeration problems are also evident on two other fronts. Only 50% of homes have freezers, of which almost all are sub-standard. But the number of households with freezers is likely to advance rapidly, along with a great infusion of replacement units. On the commercial side there are 39 public cold stores in use, but again these are antiquated. Many, dating back to the 1950s, are plainly unsuitable for today's storage and distribution requirements.

There is another way of looking at the warehouse situation, however. The distribution company Christian Salvesen GmbH has cold storage facilities at Hamburg and Hanover. These sites are adequate and ideally placed to serve the whole of East Germany. This being the case, it is highly probable that most redundant warehouses in the East will close.

Investment problems are also arising as the question of "Who has the controlling share?" has yet to be resolved. Companies thinking about contributing hard cash are demanding at least a 51% stake, while East German would-be partners insist on having a majority interest.

There are numerous other challenges facing the unification process of repairing a broken down economic system. The East Germans are demanding and buying Western goods, shunning home-made products as undesirable. One major footwear company, stuck with 10 million pairs of unsold shoes, has reportedly lost 60% of its orders as contracts have been cancelled by former clients from throughout the East bloc. If this pattern continues local factories will shut down in droves, which will bring the DDR back to square one: no money!

Careful planning is required to pull off the delicate job of integrating the DDR into the greater German economy and global community. Industrialists find themselves in unchartered waters as never before has a country been successfully deCommunized and transformed into a capitalist state. But on the whole there is a general atmosphere of confidence. Certainly capable companies are keen to demonstrate their goodwill and generosity with knowhow. After the inevitable growing pains, normal business practices are bound to bear fruit.

WEST GERMANY

The frozen food market in the Federal Republic continues to go from strength to strength, with 1989 figures showing an encouraging 9.2% increase in quantity (including raw meat and game, but not poultry and ice cream) which led to the breaking of the one million ton barrier. This amounted to a per capita consumption figure of 16.6 kilograms, compared to 15.2 kg the previous year.

The German Freezer Institute in Koln informed QFFI that 54% of all sales was to private households, with the remaining 46% going to various other large sectors such as hotels and catering. The total value of frozen food purchases hit 6,391 billion DM, which was an actual increase of 11.6% over 1988 turnover.

Sales of frozen foods to private residences increased by 10.9% to 552,180 tons, for which consumers paid 3,836 billion DM (+13.5%). Volume of larger packs for external catering purposes reached 467,169 tons, up 7.3%. In value terms this amounts to 2,555 billion DM, reflecting an increase of 8.8%.

Market surveys showed that the main reasons for purchasing were: a high degree of freshness due to quick freezing; a wide variety of prepared and partially prepared dishes; easy meal preparation in a microwave.

Indeed, research has found a clear link between sales of deep frozen prepared and partially prepared meals and microwave oven ownership. Currently some 27% of households contain a microwave, so FF suppliers are now generally alerting purchasers that products are suitable for cooking in such an appliance.

The Freezer Institute predicts that sales will continue to flourish this year in all areas, with particular reference to the ready-made meals segment.

As previously pointed out, West Germany will benefit most from the unification of Germany. Sales to that end are already showing healthy signs. With the opening of East German stores by West German retailers, automatic requests for increased orders are being received by existing suppliers. The eastern storage capacity of approximately 1.2 million cubic meters is meeting demand at the moment. Meanwhile, according to the Institute, there is a lot of catching up to do for both QFF and ice creams in the large scale catering and retail food industries of the DDR.

One of the most successful ways of marketing frozen foods in the Federal Republic has been through home delivery services, which claim well over 20% of the retail market. If the products were not so relatively expensive, this would be an effective way of opening up the industry in East Germany and other countries now breaking free of the Soviet orbit.

At the moment two companies enjoy a 90% share of the total home delivery market, namely Eismann GmbH of Mettmann and BoFrost GmbH of Straelen. They are the only concerns offering national distribution, with the remaining 10% of the market being covered by regional outfits.

The services work on a franchise system. With 1992 and the promise of a single European market on the horizon, Eismann has widened its scope to include Italy, France, Benelux, Switzerland and the UK. Its home market alone boasts some 1.2 million customers with annual revenues in excess of 1 billion DM.

Although uniform rules prevail, structures can vary from country to country; but generally it works as follows (figures are hypothetical): 20,000 DM is paid for a franchise, then a fully equiped refrigerated vehicle is leased from the parent company. Food is bought from the parent, which also exacts a small percentage of the profit to pay for marketing services such as printing comprehensive product catalogues. The franchisee delivers the catalogue to homes within his territory before calling to take orders. Deliveries are made the next day, and the system operates on a monthly basis thereafter.

An associated company to Eismann is Eurogel GmbH. This is a marketing sales force formed for three firms to allow a united front in the highly competitive bakery market. Proving successful, the operation is based at a Wiesbaden factory where 5.2 million cream cakes, gateaux, etc. will be prepared during 1990.

The other West German company, Erlenbacher, specializes in fruit cakes and pies, while the third outfit, Maitre Paul, concentrates on all forms of desserts, slices and individual portions, preparing some 5,200 tons per year. A Dutch company, it boasts strong sales in Holland. All three firms' products are available at catering and retail outlets.

The strength of the home delivery service segment is reflected in the bakery product sales data below.

In 1983 Eismann had a market share of 11% (1,954 tons) from a total market of 17,770 tons. In 1988 its share had risen to 12% (3,133 tons) of a 26,111 ton universe. Bo*Frost experienced greater growth, jumping from 7% (1,244 tons) in 1983 to 12% (3,133 tons) in 1988. This expansion pattern is shown for other categories of the frozen food market, with home delivery now claiming some 25% of total West German frozen food sales.

Wherever there is a Unilever company one can expect to find product quality, and Langnese Iglo GmbH is no exception to this rule. Last year proved yet again to be another successful period for the Hamburg-headquartered concern.

Firstly, a new chairman was appointed - Charles B. Strauss. Born in New York 46 years ago, he was previously president and chief executive of Ragu Foods in the USA.

Presenting the company's annual report, Strauss declared that 1989 had been a "sunny" year. In the ice cream and frozen food segments considerable growth rates were recorded, and market plans were increased in several sections. Total sales were up 128 billion DM to 1,452 billion DM, of which ice cream accounted for 677 million DM to pace a growth rate of 10.6% over 1988.

Holger Simonsen, communications director, told QFFI that the ice cream market has been particularly bouyant with per capita consumption increasing to 8 liters per person compared with 7.7 liters the previous year. The total market reached 498 million liters, a rise of 34 million over 1988. Branded ice cream advanced to 391 liters from the 1988 figure of 364 million liters.

Apart from the increased market activity, the most noteworthy development in the ice cream world was the domestic and international success of the Carte D'Or label. This premier ice cream has been launched in eight countries throughout Europe and is available in a range of 14 flavors. The product has been so popular in West Germany that it received the accolade of being voted by the German retail trade as the most successful new product of 1989.

Regular frozen food products offered by Langnese Iglo cover a multitude of categories and include a wide range of snacks, 41 boil-in-bag specialties under the Menu master label, numerous fish recipes, pizza, etc. Its low calories ready made meals may be prepared either in a microwave oven or by the boil-in-bag method. Originally launched with eight varieties, another three were added this year.

While on the subject of readymade meals, it is worth looking at the segment's growth over the past five years. In 1985 the market stood at just under 17,000 tons, of which 71% (12,000 tons) was distributed through grocery outlets, 27% (4,363 tons) by home delivery services, and 2% (338 tons) through Aldi discount stores.

It should be pointed out that in Germany the Aldi operation is divided into two sectors. Aldi North only entered the frozen food market in 1985, while Aldi South still does not sell frozens.

It is estimated that sales for 1990 will reach 42,500 tons, of which 54% (22,950 tons) will be moved by grocery outlets, and 25% (10,625 tons) through home delivery. Meanwhile, Aldi North has increased its market share to 22% (9,350 tons). The figures speak for themselves. It is expected that when Aldi South enters the fray the conventional grocery side will take another knock.

The overall ready-made meals market in 1988 had a total volume of 143,950 tons, segmented as follows: cans, 92,950; pasta and sauces, 18,900; frozen ready meals, 16,900; ambient, 15,200. The market continues to grow on three fronts. Figures for 1987-88 supplied by Langnese Iglo show that frozen grew at an 18% clip, compared to ambient's 25% and 5% for cans. The numbers, however, do not include sales by Aldi and home delivery services.

Independent Nordstern

The Nordstern Lebensmittel AG group can look back on 1989 with satisfaction. The largest independent frozen food group in Germany, its offerings include such well known names as F. Schotte and Frosta Tiefkuhlkost GmbH. These two companies are involved in four main sectors of the frozen food industry in both branded and private label markets: fish, vegetables, fruit and ready-made meals. Frosta has been encouraged by the increased awareness of its name both domestically and internationally. The brand now ranks No. 3 throughout West Germany.

Although the private label and home delivery fields still produce the highest revenue, the 39% sales advance over 1988 bodes well for this year's prospects. Exports have also shown encouraging results (up 116% over 1988), thus confirming that marketing activities are on the right lines.

Even though heavily involved in packaging fish fingers, fillets and various prepared seafood items, the Group wisely decided some years ago to diversify into other segments. Today it actually has a 30% share of the West German retail frozen fruit market under the Festivale de Fruits label.

The difficult vegetable segment also grew above average in 1989, paced by a wide range of single-serve offerings and stir-fry mixes.

Frosta is also spending a lot of time promoting ready-to-serve dishes under the Bon Appetit label. Some 11 international cuisine recipes include Nasi Goreng Indian Chicken and Chile con Carni. These lines are sold in 750 gram packs which can be portioned to requirements and resealed without risk of product deterioration. This year has seen the range extended by the introduction of five low calorie poultry and fish offerings under the banner of Bon Appetit-Light Cuisine.

Rising volume has necessitated the construction of a new cold store. The computerized warehouse features some 55,000 cubic meters of space that can handle up to 8,400 pallets.

Hamburger Feinfrost

Hamburger Feinfrost GmbH is a small but efficient company providing a variety of finfish, shellfish and specialty seafoods to catering and retail establishments. Its specialty lines lend themselves to the entertainment/party hospitality segment.

One of the packer's successful items is Thailand Party gambas, a farm-raised black tiger shrimp pack which is fully prepared for serving and can be bought breaded if required. Launched two years ago, the product now has a foothold in the domestic market. Being relatively expensive, it is classified as up-market.

A second line is crab sticks. Although crab itself is not an accepted seafood specialty in the Federal Republic, the surimi analog (a Japanese-produced imitation crab meat) has started to be sold in quantity

Table : West German Frozen Food Market Tonnage (Excluding Ice Cream and Poultry)
Product 1988 1989 Gain
Vegetables 231,356 249,700 + 8%
Fruit 18,810 19,966 + 6.2%
All Fish Products 93,067 104,976 +12.8%
Potatoes 271,879 287,383 + 5.7%
Corn Products 2,585 3,756 +45.3%
Bakery 66,675 75,092 +12.6%
Ready/Portion Dishes 181,390 208,991 +15.1%
Milk/Cream 1,892 2,244 + 18.6%
Subtotal 867,654 952,150 + 9.7%
Meat & Game 73,996 76,199 + 3%
Grand Total 941,650 1,028,349 + 9.2%


Table : West German Bakery Market Share Leaders (Figures Represent Percent of Tonnage)
Company 1983 1984 1985 1986 1987 1988
Dr. Oetker 17 17 17 16 13 14
Iglo 11 8 7 5 4 3
Pan 7 6 6 5 5 4
Coppenrath 22 26 29 30 33 32
Goldstein 7 7 5 6 5 6
Arktis 2 1 1 1
Moha 5 3 2
Bo*Frost 7 7 9 13 11 12
Eismann 11 11 7 9 11 12
Sonstige 11 14 17 15 18 17
Total Tonnage 17,770 18,464 20,744 21,669 24,708 26,111


Table : Nordstern Lebensmittel: A Snapshot of Growth
(Including Frosta, 1988 1989 % Gain
Schottka and RTK) (mio.DM) (mio.DM)
Frosta Brand 82 114 39%


Private Label &
 Home Service 146 186 27%
Domestic 191 220 15%
Exports 37 80 116%
Fish 127 185 46%
Vegetables 51 54 6%
Fruit & Ready-Made Meals 51 61 22%


PHOTO : As the economic map of Germany is now being redrawn to incorporate east into west, the future of frozen food growth seems better than ever. The figures above reflect a sale gain of 9.2% last year in the Federal Republic. More than 1 million tons (not including poultry and ice cream) was moved as per capita consumption rose to 16.6 kilograms from 15.2 in 1988.

PHOTO : Eurogel GmbH markets the Maitre George Label. The line features such gateaux as Fruits of the Forest, a dessert made of a mix of bilberries, raspberries, blackberries and red/black currants on top of a short pastry.

PHOTO : White Chocolate ice cream is one of the premium flavors in Langenese's Carte D'or line. Available in eight European countries, it received first prize from the German retail trade for being the "most innovative product launch of 1989."

PHOTO : Charles B. Strauss Chairman Langnese-Iglo GmbH

PHOTO : Here are eight of the 11 "Delite" ready meals from Langnese Iglo. The frozen products may be prepared either by microwaving or boil-in-bag cooking.

PHOTO : Frosta is a brand name gaining in importance in the German domestic market as well as on the international scene. In addition to vegetables, the Nordstern Group member packs fruit, ready made meals and fish.

PHOTO : Hamburger Feinfrost's Thailand Party Gambas features farm-raised black tiger shrimp. The offering is proving popular for home entertaining, cold buffets and as airline appetizers. both at catering and retail levels. Ready to eat after thawing, it can be served as a snack or hors d'oeuvre accompanied by a sauce if desired.

Hansa Tiefkuhlmenu GmbH

Specializing in the ready meals market is Hansa Tiefkuhlmenu GmbH. Doing quite well with the Starfrost label, in recent years the company has extended into the private label end of the business for retail and home delivery services. National and international recipes are turned out for both catering and retail trades. Microwaveable and boil-in-bag individual packs are available as well as multi-dining portions. Strong in Germany, the company also conducts business in the Netherlands, France, Belgium, Spain and other EEC countries.

Pickenpack Tiefkuhl GmbH

Pickenpack Tiefkuhl GmbH, producer of the Packfisch label, is spending a lot of time designing new international packaging which will impart a "corporate" identity wherever its products are sold. Global boxes launched at last year's Anuga show are now ready for the Dutch and French markets.

This is yet another company that decided to diversify from its fish only image. It is now producing a range of ready-made meals, value added products, and various fruit packs. Based quite close to the East German border, Pickenpack is ideally placed to take advantage of the new enlarged German market.

POTATOES

Potatoes account for the largest section of the frozen food industry in West Germany, where consumption reached 287,383 tons last year. A healthy market indeed, but the spring of 1990 has for the first time brought major problems for raw materials. This probably was due to the dry weather conditions prevailing in 1989.

The potato shortage prompted speculators to jump into the market, and at first glance it looks as though they made a killing. In April 1989 the price of spuds stood at 23 DM per 100 kilos. By January of this year sellers were getting 35 DM per 100 kilos, and by April it had jumped to 63 DM. The latter figure is equivalent to an increase of 80 pfennings per kilo of finished product. Potatoes generally are packed in 5 kilo bags, thus meaning an increase of 4 DM per pack which approximates a rise of 1.41 [pounds], or $2.38.

It is presumed that product currently being sold in shops is from the pre-April crop. Even so, by the end of May prices had risen to 1.49 [pounds] ($2.51) for 5 kilos compared to 1.09 [pounds] ($1.84) in March. It is likely that this trend will continue until new harvests are brought in this summer.

But all is not gloom with potato businesses, as QFFI learned during a visit to the headquarters of Schnefrost GmbH. Over recent years the company has invested some 12 million DM in new equipment and office improvements. And although there has been a period of rationalization, product development still continues at an impressive rate. This is demonstrated by the fact that 10 new lines were launched at Anuga last year; since then still more introductions have been made.

The company is the largest manufacturer of retail and catering value added potato products in the country. The reunification of the two Germanies is expected to yield increased business, although goods are already being supplied to East Germany.

Agrarfrost

Claiming to be No. 1 on the catering front and No. 2 at retail in Germany is Agrarfrost. Strong in pomme frites, the company is increasing its activities in the specialized potato sector.

Currently producing 160,000 tons of raw material per year (13,000 tons per month), an additional processing line came into action at the end of May. It is understood that the new line was originally planned to supply goods for export, but the liberation of East Germany is expected to divert some of the output. Hence new plans are now in hand to install yet another line.

EQUIPMENT

Germany has historically been known for its engineering skills, and these are very evident in the frozen food industry. The interesting point now is that companies from other nations such as the USA and Japan have built factories in Germany to secure a footing to reach markets throughout the Continent.

A young but vigorous freezer equipment manufacturer is A. Heinen Heinen GmbH. Only a few years old, it has become quickly established as a competent supplier of spiral freezer systems. For the smaller frozen food producer or a company about to break into the freezing industry, Heinen offers the Compact Junior C.T., a machine which can be installed in an area of only 15 square meters. No special floor preparation is needed.

The only company in West Germany building spiral and belt freezers, Heinen has been cultivating business in the USSR and Eastern/Central Europe over the past two years. The groundwork has paid off through the installation of two large spiral freezers for ESVA, a joint venture between Soviet and Finnish companies. These machines will produce frozen fish products both for domestic and export customers. Coming on line in June, they should be in full production by August. Initial plans call for turning out 8,000 tons of formed fish sticks for the USSR market and approximately 3,000 tons of other fish products for buyers in Western Europe.

In an area of 80 meters, Heinen built two spiral systems with a total freezing area of some 160 square meters. Designed to operate on a two-shift schedule, the units allow for easy access for cleaning as well as the installation of the recently developed belt sanitation system. The Helsinki-based refrigeration specialist, Huure Morus Oy, was responsible for supplying Hi-Side systems used in cold stores, spiral freezers, chill rooms and associated air conditioning.

Linde

The giant Linde AG Group has several divisions involved in the frozen food industry. Activities include the manufacture of liquid gases, freezers, and an extensive range of in-store freezer cabinets. Freezers available include: * Tunnel system featuring same level production input and output, which is particularly adept for rolling products such as fruit. * The Spiral unit boasts high output with low space requirements. Its conveyor belt turns around a central drum and can be adjusted to operate in either direction, depending on production line configuration. * The immersion freezer transports product through liquid nitrogen, resulting in very short freezing times. The system needs less space per unit of freezing capacity than any other design, and requires the lowest investment. * The batch system introduces product into special freezer cabinets in mobile racks. Refrigerant is thermostatically controlled.

Linde's line of in-store cabinets, many of which were promoted at Euroshop '90, have been augmented by the development of decoframes for quick and easy fitting to the fronts of cabinets. These are designed to help promote products and add colorful environments. Another idea for enhancing cabinets is to fix an angled mirror to the top of the unit. This allows immediate vision of contents from various directions.

Telewig

Telewig Kuhltechnik GmbH provides a comprehensive selection of coldroom doors, walk-in refrigerators and refrigerator units ready to plug in. The equipment is especially geared to the catering industry and can be found in use in many parts of the world. Temperature controlled units are also available for the chilled foods segment.

Rheon

Rheon Automatic Machinery GmbH is the European arm of the parent company of the same name based in Japan. Its Dusseldorf facilities house modern bakery equipment available for customers to carry out full trials on their own recipes.

A great deal of promotion is being carried out on the H.M. line, which is an update of the quick proof pastry machine. This versatile, computerized equipment includes stress-free dough processing technology, and is suitable for making all forms of bread, rolls, strudels, pies, etc.

Europa Carton

Food packaging is important not only for presentation purposes, but also to preserve quality. A company very much involved along these lines in Europa Carton, which is convinced that the frozen food industry will go through many changes in the future due to the enormous increase in the number of households with microwave ovens. That's why this September in Bremen it will sponsor a series of seminars focusing on frozen food packaging.

Microwaveable packaging including the susceptor technology of Quik Crisp, special graphic design, and economic packaging processes will be among the main topics. As ecological considerations are becoming more and more important these days, the environment will also be on the agenda.

At the time of the seminar, there will be a packaging machinery show to give an overall view of equipment built for the new decade of FF packaging. The latest techniques in endload and topload packaging will be on display, with CMB presenting its Diobond economy system.

Along with these developments, well proven, up-to-date machinery will also be demonstrated. More than 250 products now selling in the United States market will be shown with their original packaging. Indeed, the exhibition promises to give marketing experts a glimpse of the frozen food product range in the USA, which is already heavily oriented toward microwave oven users.

Multivac

Founded in 1961, Multivac Verpackungsmaschinen AG has since installed 40,000 packaging machines in countries throughout the world. One of the reasons for success is its willingness to move with the times. All control and drive systems are geared to microtechnology controls. Machines and dyes are made to measure for a particular product. Flexibility is another area in which the company concentrates, so machines are designed to pack different products by changing the die system and packaging material.

Believing in the importance of close customer relationships, Multivac has a network of 45 service stations around the world.

Multipond

Multipond makes ultra modern weighing systems for packaging and processing companies. Guaranteeing accuracy to 1/1000th of final weight, the machines feature 10 to 16 weighing heads, depending on required output, product and target weight. State of the art electronics allow for the following advantages: no need for warm up, as soon as it is switched on the self-calibrating and automatic zeroing function starts; hermetically sealed, waterproof, cabinet houses the complete electronic control system; keyboard contains up to 51 programs plus memory cassettes which can each store 51 more programs; two powerful, highly-advanced microprocessors.

Yamato

Japanese-owned Yamato Scale GmbH is another company offering a modern weighing machine similar to the system described above. Suitable for many frozen food products, the 14-head Dataweigh machine, which is completely waterproof, can scale carrots to a maximum 3,000 gram pack weight and runner beans to a 2,000 gram pack weight. It is versatile in delivering maximum pack weights to 2,000 grams and pack volume of 5,000 c.c. on a single dump. These can be increased using the multi-dump function. Product length can be up to 100 mm. Finally, no tools are needed to access and remove feed pans, buckets, chutes and funnels, making serving and cleaning easy.

Magurit

For many years now, Magurit Gefrierschneider GmbH has been a leader in producing frozen block cutting machinery. Even under extreme conditions with temperatures as low as - 20[degrees] to - 30[degrees]F, their compact machines have proven to be very efficient. The equipment is popular with medium-size food processing companies using the same type frozen blocks as big industrial processors.

Baader

Nordisher Maschinenbau Rud. Baader GmbH & Co. Kg. has a global reputation for fish processing equipment. But in recent years it has entered into other frozen food markets as well.

Skinning machinery is a field where the company particularly shines with the Baader 52 leading the way. This unit has been developed on the basis of the successful skinning methods of the Baader 51. Depending on the equipment installed, Baader 52 can be used either for skinning fish fillets in the normal economical manner which fully retains silver film, for skinning flatfish fillets, or for deep skinning. The operative range covers all sizes of white fish and red fish.

Bertram & Graf

Bertram & Graf GmbH is known throughout the frozen food industry for making quality bandsaw blades which are of particular interest to fish, meat and vegetable companies. Besides being strong in the domestic German market, it has over the years developed a healthy export business. Represented abroad by sister operations, Wales-based Atlantic Service Company serves the United Kingdom and parts of Central/Eastern Europe, while the Americans are looked after by parent organization Bairnco Corporation.

Herbort

The versatile Maschinenfabrik August Herbort GmbH & Co. offers individual machines as well as complex production lines for the processing of fruit, vegetables and other foods. Active on the harvesting side of the industry, its range includes combine harvesters for delicate peas and beans. Backing up these machines is processing equipment built for seeding, storing, podding, grading, washing, slicing and cutting. The equipment can be built to meet the requirements of all types of fruit and vegetables.

To complement the sales division, Herbort has a busy design and consulting department which is open at no obligation to companies wishing to discuss planning and construction requirements.

PHOTO : Hansa Tiefkuhlmenu's Starfrost label offers a truly international ready made meals selection. Similar lines can also be produced under private label arrangements.

PHOTO : A new product under the Packfisch label is Schlemmer Filet which features Alaska salmon covered with a broccoli topping.

PHOTO : This is just part of the range of potato products made by Schnefrost GmbH, Germany's top producer of such frozen specialty items.

PHOTO : A. Heinen GmbH staff working on one of the two spiral freezers for ESVA, a joint venture between Russian and Finnish companies.

PHOTO : Recent freezer cabinet refinements made by Linde AG are reflected in the mirror on the top of the unit which further highlights the merchandising of food products. Promotional visual panels on the front side are another innovation.

PHOTO : In addition to frozen food cases, Telewig Kuhltechnik GmbH offers a range of refrigeration units suitable for retail stores, hotels, restaurants and other caterers.

PHOTO : Members of Europa Carton's management team are Wolfgang Lohmann, sales manager - Germany North; Gert Schroeder, marketing director - Folding Carton Division; Reinhold Popanda, sales manager, Germany South.

PHOTO : The DC. 6000 has been developed by Multivac in cooperation with Cryovac. The new form, fill and seal machine produces `Darfresh' vacuum skin packs.
COPYRIGHT 1990 E.W. Williams Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:quick frozen foods
Author:Brown, Morrison
Publication:Quick Frozen Foods International
Date:Jul 1, 1990
Words:5890
Previous Article:Soviets, warming up to ice cream variety, welcome Baskin-Robbins production plant.
Next Article:Dusterberg, Apetito satisfy appetite for sales by doing 178M DM in Business.
Topics:


Related Articles
Frozen food freshness will quickly conquer the east.
Bright future for German retail trade paced by hungry QFF demand in east.
As German frozen food sector booms, once-ailing warehouses rebound nicely.
EEC harmonization makes 'quick frozen' and best before date legal pack parlance.
Danish catering sector gains steadily, but still lags behind other countries.
European QFF market still growing, despite continent-wide recession.
There's nothing like a Danish QFF Day: Frozen Food Council gets it all together.
Frozen food sales in the Netherlands: making the market as easy as pie.
Frozen catering products gaining despite intense cost pressures.
Launched with a Vision of the Future QFFI Covers the March of an Industry.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters