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Aruba Networks To Implement BigMachines Lean Front-End(SM) for; The Fast-Growing Silicon Valley Wireless and Security Firm's Goal is to Streamline Front-End Processes for Channel Partners Across the Globe.

CHICAGO & MUNICH, Germany -- BigMachines, Inc., the leading provider of configurator and quoting software solutions, announces that Aruba Networks, Inc. of Sunnyvale, California, has contracted to license and implement BigMachines' Lean Front-End(SM) for to automate configuration and ordering of its complex high-tech products.

Aruba Networks is a fast-growing, mobility company positioned at the intersection of three of the hottest technology markets - wireless, security and convergence. The company builds high-performance wireless networking products that allow enterprises to seamlessly introduce secure mobility over their existing wired networks and manage those services from a single point. Aruba sells its products directly and through value-added resellers and systems integrators around the world. Its 1,000-plus worldwide customer base includes Fortune 500 companies and leading organizations in technology, education, healthcare, retail, hospitality, transportation, and government.

According to Joe Etten, Aruba Networks Director of Worldwide Inside Sales, the company sought a deeply functional, on-demand solution to provide global channel partners with an efficient tool for guided selling and self-service configuration, quoting and order entry. "Above all, the solution had to be secure, easy to use and maintain, quick to implement and capable of integrating seamlessly with our CRM system and back-office system," said Etten. "We chose BigMachines Lean Front-End because of its unique capabilities and its ability to work within the interface. In addition, BigMachines was very responsive in working with us to ensure the hosted LFE was configured optimally to meet our complex product and business requirements."

Godard Abel, CEO of BigMachines, adds: "We are excited to partner with Aruba Networks and to play a role in the company's continued growth and success. We are confident that the LFE will provide the visibility and workflow collaboration Aruba is seeking to better manage its direct and reseller channels and will help their channel partners to be more productive, as well."

About Aruba Networks, Inc.

Aruba Networks is a fast-growing enterprise infrastructure company enabling the mobile edge, an evolutionary new network architecture that addresses three top concerns of IT managers--mobility, security, and convergence. The Mobile Edge extends the reach of enterprise networks, providing secure access to information and voice services anywhere a user needs them, enabling new applications, allowing organizations to compete more effectively, and bringing about dramatic economic benefits. To deliver the Mobile Edge, Aruba manufactures and markets a complete line of fixed and modular mobility controllers, wired and wireless access points, and an advanced mobility software suite. Privately-held and based in Sunnyvale, California, Aruba has operations in the United States, Europe, the Middle East, and Asia Pacific, and employs staff around the world. To learn more, visit Aruba at

About BigMachines, Inc. and BigMachines AG

Founded in 1999, BigMachines, Inc. provides on-demand configurator and quoting solutions to leading high-tech, industrial, and medical companies to streamline their selling processes from customer inquiry-to-order. BigMachines Lean Front-End(SM) (LFE) solution digitizes selling processes and captures an organization's tribal knowledge to provide online product selection, configuration, quoting, and ordering capabilities for new products and aftermarket parts. BigMachines LFE provides in-depth sales reporting capabilities and easily integrates to existing ERP, CAD and CRM systems. For customers using, BigMachines offers the LFE for which enables users to streamline their entire quote-to-order process, all within the familiar CRM interface. For more information and a flash demonstration, visit
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 30, 2005
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