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Artexpo returns to New York ... And to the piers! March 25-27, Pier 94.

Artexpo New York is shaping up to be the major fine art event of the year. For 32 years now, Artexpo has been the world's largest fine art trade show, providing dealers, collectors and buyers with access to thousands of innovative works from artists and publishers in a single venue. From Andy Warhol, Peter Max and Robert Rauschenberg to Robert Indian, Keith Haring and Leroy Neiman, Artexpo has hosted them all.

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International in scope, with both attendees and exhibitors from all over the world, Artexpo New York hosts the largest gathering of qualified trade buyers, including gallery owners and managers, art dealers, interior designers, architects, corporate art buyers, art & framing retailers and many others. From Europe to the Far East and South America, Artexpo New York brings together an international audience of industry professionals.

Show management is expecting hundreds of exhibiting artists, galleries and publishers from across the globe, all showcasing exciting original artwork, prints, paintings, drawings, sculpture, photography, ceramics, giclee, lithographs, glass works and more, all under one roof.

And that's not all. The 2011 International Artexpo Education Series will offer three free days of seminars and conference classes, offering expert perspectives on subjects ranging from art and the economy, small business management and art marketing, to social media for artists and more.

The popular "SOLO" show will also return, with hundreds of the world's top emerging, independent artists exhibiting and selling their work in the hopes of being discovered. "Best in Show" awards will be determined by Artexpo's "SOLO Jury," composed of influencers and taste-makers from the design, fashion, art and culture sectors.

The show's location at Pier 94 enjoys prime real estate and established prestige in the New York convention and special event landscape. Often referred to as "the unconventional convention center," Pier 94 offers 135,000 square feet of uninterrupted convention space in an airy venue for art exhibitions and trade shows.

Over the past several years, Pier 94 has become a recognizable event space in New York City, utilized for high-end shows and large scale events. Artexpo 2011 follows The Armory Show and The Architectural Digest Show in March, completing the trendy convention center's month-long, critically acclaimed offering of exhilarating and prominent art fairs in New York City.

In the following pages, you'll get all the information you need to plan your trip to Artexpo New York. The ABN staff hopes that you have a great trip and find plenty to bring back--and sell!--in your galleries.

REGISTRATION

Trade registration is open now. General admission tickets are available online as of February 15. Go to: www.artexponewyork.com/attendees/for more information.

TRADE REGISTRATION: Qualified galleries, dealers and commercial buyers can register online prior to the show and get into Artexpo FREE! Otherwise, trade attendees pay $25 at the door. Trade attendees must bring all of the following identification for free entrance to Artexpo New York:

* Business license or picture of store front

* Personalized business card (with company and employee name)

* Photo ID

After you register online, you will receive a confirmation. Please print your confirmation and present it at the Trade Registration counter at the show to claim your badge.

GENERAL ADMISSION: Admission to the public is $15/adult, $10/seniors, $10/students and FREE for children aged 12 and under. Tickets will be available online soon!

TRAVEL & ACCOMMODATIONS

Artexpo show management recommends making reservations MMPI (Merchandise Mart Properties, Inc.). MMPI Travel has secured the best rates at the hotels you want, plus attractive discounts on airfare and rail service. Take advantage of all it has to offer in one convenient place.

CONTACT MMPI TRAVEL

US Phone: (800) 528-8700

International Phone: (312) 527-7300

Fax: (800) 528-8700

Email: mmpitravel@onpeakevents.com

Hours: 8 a.m. - 5 p.m. CST

DISCOUNTS

AMERICAN AIRLINES: Flight discounts are available when you fly with American Airlines. Available on all fares including first class, the 7% discounts applies to all domestic and internationals segments of American Airlines and American Eagle flights. No booking fees will be charged when booking flights online. Service fees apply when making reservations over the phone. To book directly with American Airlines, log on to www.aa.com or call (800) 433-1790. Be sure to use the following code: 8531BX.

AMTRAK: A 10% discount is available when you use Amtrak. To book directly with Amtrak, log on to www.amtrak.com or call (800) 872-7245. Be sure to use code: X32E913.

HERTZ: Discounted car rentals are available from Hertz. Book online at www.hertz.comor call (800) 654-2240. Be sure to use code: 04HA0002.

PARKING

There are several parking facilities surrounding the piers. Private cars access the piers by using the automobile ramp at 55th Street and 12th Avenue. All vehicles should follow signs for the NYC Passenger Ship Terminal parking. Please note that the height restriction is 8'6". The daily parking rate is $25. For information, call (212) 246-5450.

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EDUCATION & SPECIAL EVENTS

There's a full array of things to do on the show floor--much less off the show floor! Remember, you're in the city that never sleeps. But on the show floor, there's a full roster of art education classes, performance art, a "Free Arts" day and other art-related events.
  DAY                STAGE 1                        STAGE 2

FRIDAY    9:00 [SOLO] Q&A, Pricing 101:  10:00 Keynote Speaker: Jeff
          Eric Smith                     Pulver

          11:00 The New Business of      12:00 The Top Ten Check List
          Art: Craig Kausen              for Sales Success: Rick
                                         Barnett & Linda Mariano

          1.00 Panel Discussion-.        2:00 Period Design on
          Selling Art in a Challenging   Influences of Styles, Color,
          Economy: Eric Smith, Jeff      Ornamentation, Design, Trends
          Jaffe, Rick Barnett, James     etc.: Michael Pacitti
          LaMantia, John Haffey, James
          Thorn

          3:00 Selling Art to            4:00 Color Foundations:
          Corporations, Hospitals and    Rodger Lippman
          Designers: Litsa Spanos:

          5:00 Panel Discussion:
          Marketing 101: What They
          Didn't Teach You in Art
          School: Eric Smith, Peregrine
          Honig, Craig Kausen

SATURDAY  10:00 Panel Discussion:        9:00 Introducing Artexpo
          Powering Your Marketing with   Studio: An Online, Global
          New Media: Milo Winning-ham,   Marketplace for Artists &
          Craig Kausen                   Galleries, Powered by
                                         Artexpo: Robert Reeder

          12:00 2011 Design Trends:      11:00 The Top Ten Check List
          Michael Pacitti:               for Marketing That Counts:
                                         Rick Barnett & Linda Mariano

          2:00 The Problem with          1:00 Panel Discussion: Trends
          Postmodern Art Theory: The     in Art and Home Design:
          Visual vs. the Conceptual:     Robert Reeder, Michael
          George Sakkal                  Pacitti, Grant Henley,
                                         Anthony Deljou

          4:00 "BOUND"--A lecture on     3:00 Innovative and Low Cost
          art, social media, and         Marketing Ideas to Boost Your
          patronage: The freedom and     Gallery Revenues: Litsa
          limits of editions and         Spanos:
          technology: Peregrine Honig

SUNDAY    9:00 Art of the Home Show:     10:00 The Ultimate Guide to
          Eric Smith:                    Printing and Digital
                                         Archiving: Dale Stephens,
                                         Grant Henley & Robert Reeder

          11:00 60 Tips in 60 Minutes:   12:00 The Top Ten Check List
          Must Have Business Advice for  for Licensing Your Art:Rick
          21st Century Artists &         Barnett & Linda Mariano
          Gallery Owners: Craig Kausen

          1:00 Color Trends: Michael     2:00 Color Foundations:
          Pacitti                        Rodger Lippman

          3:00 Bringing Art Buyers in    4:00 Panel Discussion: The
          Your Door with Exciting        Future of the Art World:John
          Events!: Litsa Spanos:         Haffey, Robert Reeder, James
                                         Thorn

OTHER EVENTS IN THE SPECIAL EVENTS PAVILLION

FRIDAY

12:00  Live painting with JP Madison of Angelnook Publishing

SATURDAY

9:00   Free Arts Day: Mural Painting to Benefit Underprivileged NYC
       Youth

11:00  Georgeana Ireland Paints an Abstract Landscape to Orchestra
       Rock Music.

1:00   Live painting with Christina Lovisa of Angelnook Publishing

3:00   Clay Figurines Workshop: Patricia Brintle

SUNDAY

12:00  Live painting with VJ Kohli of Angelnook Publishing


[ILLUSTRATION OMITTED]

EDUCATION COURSE DESCRIPTIONS

* SOLO Q&A/PRICING 101

Eric Smith

A guide to pricing your work, preparing yourself for wholesale market: for publishers, dealers, designers, consumers. This class is a comprehensive overview of the art industry and marketplace. You'll learn pricing for publishers, art dealers, art galleries, designers and retail--what they expect and what you should expect.

* KEYNOTE ADDRESS: "THE BIRTH OF THE BACKCHANNEL: THE REALTIME WEB AND HOW IT'S CHANGING HOW WE'RE DOING BUSINESS"

--Jeff Pulver

Jeff Pulver's keynote will address "The birth of the Back Channel and the Rise of the 'Connected Me' " He will discuss how the advent of the real-time web is changing the face of business as we know it. This change is nondiscriminatory and touches many business sectors including artists and gallery owners. Pulver believes that Artists and Gallery owners have the opportunity and the obligation to listen to what is being about them and their artists by the community of people who represent their customers.

* THE NEW BUSINESS OF ART

--Craig Kausen

In this one hour presentation, you'll understand how quickly the art industry has and is evolving. You'll learn the new basics of how to not only survive, but to thrive in this dynamic business arena.

* PANEL DISCUSSION: SELLING ART IN A CHALLENGING ECONOMY

--Moderator: Eric Smith

Industry experts including publishers, gallery owners and sales people provide valuable tips on how to maintain client relations and sales in a challenging economy.

* SELLING ART TO CORPORATIONS, HOSPITALS AND DESIGNERS

--Litsa Spanos

Have you wondered what it takes to get banks, hospitals, corporations and the designers who work on these projects to buy art from you? Litsa Spanos, President of ADC, Art Design Consultants, will share proven methods that have helped her land numerous small to large-scale accounts throughout her 18 years in the business.

* THE ART OF THE HOME SHOW

--Eric Smith

A potential buyer is interested in your work but they haven't committed to the purchase. The next step is to take the art to his or her home. This seminar will provide you with every tool you'll need to close 90% of your home show sales.

* THE TOP TEN CHECK LIST FOR SALES SUCCESS

--Rick Barnett & Linda Mariano

Every day has a new goal and our job is to hit or surpass the target. Are you prepared? Everyone is counting on the Salesperson to get the job done. Without sales, companies go out of business. With sales, companies grow, people get promoted, get raises, and success is felt by everyone! It is up to the salesperson to win for the team! Learn the critical Top 10 Selling Tips as part of your daily "Checklist for Success."

* PERIOD DESIGN ON INFLUENCES OF STYLES, COLOR, ORNAMENTATION, DESIGN, TRENDS, ETC.

--Michael Pacitti

This program deals with thirteen recognized specific time periods of design and influence dating from the Ancient Egyptians to the Post Modernists. Each specific time period reveals its own historical categories of Architecture, Art, Motifs, Patterns, Color, Textiles, Picture Frames, and the "Overall Design Influence".

* COLOR FOUNDATIONS

--Rodger Lippman

Provides an overview of color basics, including terminology, color perception, the psychology of color, how light affects color, and current styles and color trends.

* PANEL DISCUSSION: POWERING YOUR MARKETING WITH NEW MEDIA

--Milo Winningham

Harnessing the power of social media platforms such as blogging, Twitter, Facebook, etc. to promote your business or gallery. Overview and best practices.

* 2011 DESIGN TRENDS

--Michael Pacitti

This seminar will explore the influence of design on custom framing and overall ornamentation pertaining to the Picture Frame. You'll see various design styles from the past 100 years that have been used for frames, art, interior motifs and more. You'll also take a closer look at the history of moulding patterns, including when and where they originated, how to recognize the difference between architectural and furniture moulding designs, and how to effectively use specific motifs when working with interiors and framing. Studying these designs will help you better identify the right moulding for an image.

* THE PROBLEM WITH POST MODERN ART THEORY: THE VISUAL VS. THE CONCEPTUAL

--George Sakkal

George Sakkal's lecture, adapted from recent discoveries in cognitive psychology and neuron sciences (study of the human brain) will present scientific evidence affirming the functionalities of both the unconscious mind and the retina of the human eye as important instruments of artistic creativity: the true pathway to creative freedom. Sakkal will conclusively establish Duchamp's conceptual, anti-retinal theory of art to be bogus.

* "BOUND"--A LECTURE ON ART, SOCIAL MEDIA, AND PATRONAGE: THE FREEDOM AND LIMITS OF EDITIONS AND TECHNOLOGY

--Peregrine Honig

Honig's second place win on Bravo's first season of "Work of Art" televised her ideas and work into the national pop culture spotlight. Honig will discuss her work, social media, contemporary patronage, and the limits and freedom of editions and technology.

* INTRODUCING ARTEXPO STUDIO: AN ONLINE, GLOBAL ART MARKETPLACE FOR ARTISTS & GALLERIES, POWERED BY ARTEXPO

--Robert Reeder, Eric Smith, and Dale Stephens

Artexpo Studio is an online fine art marketplace powered by Artexpo--the world's largest fine art trade show for 33 years. Think of Artex-poStudio.com as a year-round expo, where you can gain exposure, market your work, and connect with the international fine art community. Learn more about what Artexpo Studio can do for you!

* TOP TEN CHECKLIST FOR ART LICENSING

--Rick Barnett & Linda Mariano

To license or not to license - is that your question? Whether you are an artist, a publisher or a gallery owner, what's the impact of Art Licensing on the business as a whole? How do you decide if Licensing is right for you? What and where to begin - or continue in today's fast paced Licensing world? How do you market your brand for Licensing, and is that different than marketing for consumers? And how about all that legal "stuff" - how do you protect your intellectual property while you maximize exposure? This session will focus on answering the most asked questions about Art Licensing. Get answers for your key questions about planning, collaborating, marketing, promoting, creating and understanding the exciting world of Art Licensing!

* PANEL DISCUSSION: TRENDS IN ART AND HOME DESIGN

Art makes a statement in a house, expressing the personality and reflecting the history of its occupants. Today, even the best interiors are likely to have a combination of fine art, designer, vintage and mall art. Hear our industry professionals discuss the current trends in art and home design, and what they mean for artists.

* INNOVATIVE AND LOW-COST MARKETING IDEAS TO BOOST YOUR GALLERY REVENUES

--Litsa Spanos

Generate sales, increase awareness and brand your business as the premier destination for art. Litsa Spanos, President of ADC, Art Design Consultants will show you creative marketing ideas that can take your art gallery to the next level. She'll share with you many innovative techniques that landed her the highly coveted "Excellence in Marketing" award by Art Business News in 2009. If you want new, fresh, effective and low-cost ideas to boost your business, then this is the perfect seminar for you.

* 60 TIPS IN 60 MINUTES: MUST HAVE BUSINESS ADVICE FOR 21ST CENTURY ARTISTS & GALLERY OWNERS

--Craig Kausen

At the end of this one hour presentation, you'll walk away with 60 of the most critical ideas on how to save you money, time and headaches AND help you attract and keep art lovers coming back to you, your art and your gallery.

* COLOR TRENDS

--Michael Pacitti

This seminar will focus on color. From the color of the year to overall color trends and forecast, lean how the professionals do their work with color. You'll also find out how and where stylish and traditional colors have been used in art over the past 100 years, giving you a solid understanding of how to forecast the next big trends. You'll also discover innovative techniques for determining color themes and variations, as well as helpful tips for successfully guiding your customers through the color selection process.

* BRING ART BUYERS IN YOUR DOOR WITH EXCITING EVENTS

--Litsa Spanos

In a time when galleries are running leaner, it's critical to find new ways to get existing and new customers to buy art. In this session, Litsa Spanos of ADC, Art Design Consultants, will show you low-cost event ideas that she has used to energized and renew her award winning gallery. She will share with you these inspirational and unique "gallery experiences" which will ultimately help you increase your customer base and revenues.

* MARKETING 101: WHAT THEY DIDN'T TEACH YOU IN ART SCHOOL

--Moderator Eric Smith

An overview of the art world from commercial artist to museum artist. Which route should you take? How do you get into a gallery? How do you get representation? Is there really money in this business? Plus, an introduction to Master-Quality digital image capturing & printing.

* THE ULTIMATE GUIDE TO PRINTING AND DIGITAL ARCHIVING

--Dale Stephens and Robert Reeder

All about 2011 advances in state-of-the-art printing & digital archiving technologies and their relevance for professional artists. Topics of discussion include:

Museum-quality digital archiving: a must for professional artists

Color management for the most accurate reproduction possible

Curatorial-grade giclee printing process: archival inks, quality paper

* TOP TEN CHECKLIST FOR MARKETING THAT COUNTS

--Rick Barnett/Linda Mariano

Bottom line: what's the impact of your brand? This session will provide key answers for creating Marketing That Counts - and building your brand. Come to the seminar and be prepared to learn the critical Top 10 for your 2011 Marketing Plan!

* PANEL DISCUSSION: THE FUTURE OF THE ART WORLD

--Moderator Eric Smith

Analyzing the way art is produced, marketed and sold in today's market and projecting trends and sales tools for the future over the next five years.

SHOW HOURS

Friday is Trade Day.

Saturday and Sunday are open to the public.

Show hours are:

Friday, March 25, 10 a.m. to 7 p.m.

Saturday, March 26, 10 a.m. to 7 p.m.

Sunday, March 27, 11 a.m. to 6 p.m.
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Comment:Artexpo returns to New York ... And to the piers!
Publication:Art Business News
Article Type:List
Geographic Code:1U2NY
Date:Mar 1, 2011
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