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Art Department and MAMA Create Union; Alliance Creates First Fully Integrated Commercial Artists Representation and Services Firm.

News Editors/Business Editors

NEW YORK--(BUSINESS WIRE)--March 3, 2003

Leading photo and illustration print agency Art Department announced today that it has formed a strategic alliance with cross-media artists representation firm, MAMA. Via this union, the two companies offer the first "one-stop shop" for top tier artists and production services in all commercial mediums. Both firms' rosters are comprised of renowned commercial creative talent.

The new alliance delivers to ad agency, brand and production company clients what no other commercial representation firm can -- end-to-end creative and production services in print, broadcast and digital media. Akin to the integrated agency model used successfully by top entertainment industry agencies such as CAA, ICM and Endeavor, this union provides clients with individual talent or packaged teams of creatives working across multiple disciplines.

"In response to the current advertising and marketing economy, our alliance was conceived to accommodate, develop and maximize the multi-faceted talents of both firms' artists," said Art Department Founder Jordan Shipenberg. "With this alliance, clients have the opportunity to source all their creative talent and production services needs for specific print and multimedia projects."

The firms' multidisciplinary business model provides career development services for its artists that other discipline-based rep firms do not offer. The alliance encourages and facilitates artists' cross-media experimentation and transitions into other areas of commercial expertise while keeping the firms' artists' work fresh and their careers challenging. Placements have included individual artists such as Ryan McGinness' EGO logo development for Duffs shoes and skateboards rebranding, to providing a packaged team to produce all elements of an American Express print campaign.

"MAMA is thrilled to be the first entity to offer our artists representation and career development services in all commercial disciplines," said MAMA Founder and President Carah von Funk. "Our forward-thinking business model responds to the changing needs of commercial talent and the ad industry at large. In addition to creative excellency, the alliance brings unparalleled efficiencies to our clients."

About Art Department:

Founded in 1995 by agents Jordan Shipenberg and Stephanie Pesakoff, Art Department, is a full-service print agency representing an extensive roster of photographers, illustrators, stylists and hair/makeup artists. Through careful selection of both talent and projects, Art Department has continued to reinforce its original mandate: to bring together the most modern and innovative talent with multinational clients in order to produce truly memorable print imagery for worldwide advertising and editorial projects. Graphic, idea-driven campaigns predominate the portfolio of projects produced by Art Department's talent for its clients including: American Express, Chrysler, Coach, Estee Lauder, The GAP, IBM, Levi's, The Limited, Motorola, MTV, Neiman Marcus, Sony Music, Target and Tiffany & Co.

About MAMA:

MAMA Reps, Inc., is a commercial artists management firm specializing in digital, broadcast and print marketing. MAMA provides immediate creative and technical resources to agencies and their brands through its interdisciplinary roster of award-winning freelance artists, technologists and boutique creative shops. MAMA's creatives are available on a project basis, individually or as custom-packaged teams. MAMA's roster includes Ryan McGinness' EGO, David Ellis, Bill McMullen, Tad Low, PLAZM, Barry Deck, John Lurie, Stretch Armstrong, one9ine and Eric Zimmerman's gameLAB. MAMA's recent clients include H&M, Nike via Wieden & Kennedy, HBO, Island/Def Jam, Victoria's Secret and Duff's via Look-Look.
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Publication:Business Wire
Date:Mar 3, 2003
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