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Arriva Card Now Offers Instant Underwriting of Credit at Casinos.

Casinos Can Arrange for up to $20,000 of Credit to Responsible Gaming Customers on the Spot - at no Risk to the Casino

Casinos Themselves no Longer Need to Extend House Credit to Selected Customers; Less Work for Casinos, and Turnaround Time is Reduced from Several Hours to Just Minutes

LAS VEGAS -- Arriva Card (www.arrivacard.com), the first credit card specifically for use in casinos, now offers Instant Underwriting of Credit. With this new capability, casino credit desks, cages, hosts and other personnel can arrange for Arriva cards to be issued instantly for customers seeking credit to play.

The casino completes the application for the customer through Arriva's online proprietary scoring engine, and within minutes, the customer, if approved, gets an Arriva card with up to $20,000 of credit. The customer has immediate access to the full credit line at the casino.

"We understand the difficulties and risks for casinos in extending house credit. Arriva has the capability and access to a database of millions of casino patrons to help with a big part of this business. We can take applications and instantly provide Arriva cards to qualified responsible gaming customers on the spot - with no credit risk to the casino. Importantly, the customer can use it right away, whereas extending house credit often takes several hours. In effect, Arriva helps deliver money to the customer - and casino floor - faster," said Todd Smith, vice president for card services at Global Cash Access, Inc. (NYSE: GCA), parent of Arriva Card, Inc.

Casinos are responding enthusiastically to the Instant Credit service, according to Mr. Smith. After just 3 weeks of introduction more than 23 casinos are taking advantage of this new program including well recognized names like Atlantic City Hilton; The Borgata; Trump Taj Mahal; Casino Morongo; Sycuan Resort and Casino; Caesars Atlantic City, and Las Vegas Hilton.

"We're delighted to be providing a great new alternative for casino guests, while at the same time helping casinos reduce management overhead and risk when it comes to house credit," Mr. Smith said.

About Arriva Card

Arriva cards give responsible gaming patrons with strong credit and in-casino cash advance histories more access to cash - and at better terms - than they'd typically have with traditional credit cards.

Introduced this summer to seasoned casino customers with prime credit ratings and track records of responsible use of cash advances in casinos, Arriva has met with significant demand. With just a few weeks in the marketplace and only limited marketing outreach, transactions have exceeded $5 million.

"Traditional credit cards penalize customers for cash advances - even if those cash advances occur within a casino. We know that in-casino cash advances are entertainment purchases, like that of a theater ticket, fine dining experience or hotel room, and not sheer loans, like other cash advances often are. Accordingly, we reward customers for using Arriva; we don't penalize them," said Mr. Smith.

Most credit cards charge higher rates for cash advances than they charge for retail purchases; begin charging interest immediately after the transaction (as opposed to giving a grace period like with retail purchases); don't give reward points for cash advances; restrict cash advances to only a portion of the credit line; and generally don't apply monthly payments against cash advance transactions until the retail purchase balance is paid off.

Arriva takes a different approach. Arriva Card:

* Offers a true grace period on cash advances.

* Gives reward points for cash advances - unlike typical credit cards.

* Allows cash advances of the entire Arriva Card credit line.

* Charges lower fees and interest rates on cash advances than many credit cards.

Arriva Card is a product of Arriva Card, Inc., a wholly owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA). CIT Bank is the issuer of the card, and Arriva Card, Inc. is the administrator and servicer of Arriva Card accounts.

The Arriva Card can be used in the 800-plus casino locations in the U.S. and Caribbean that are GCA customers.

About Global Cash Access Holdings, Inc.

Las Vegas-based Global Cash Access, Inc. (GCA), a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to approximately 1060 gaming properties and other clients in the United States, Continental Europe, the United Kingdom, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty.

For more information, or to arrange a conversation with Todd Smith, GCA's Vice President for Card Services, please contact Adria Greenberg, Sommerfield Communications, Inc., at (212)-255-8386 or adria@sommerfield.com
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Publication:Business Wire
Date:Oct 25, 2006
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