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Arras Group Adds Senior Communicator to Cleveland Staff.

CLEVELAND -- Integrated marketing communications firm, The Arras Group, announced today that it has added senior mar/com practitioner Michael Zimmerman to its downtown Cleveland staff. Zimmerman will serve as senior vice president for the firm and spearhead its public relations practice and augment other full-service initiatives.

"The Arras Group continues to evolve and reinvent itself everyday, helping companies find solutions to their most complex marketing challenges," said Jim Hickey, Arras Group president. "Zimmerman's depth and breadth of experience in multiple communication disciplines with a wide array of clients further strengthens our already robust senior management team."

Zimmerman has served in a similar management capacity with a number of full-service local firms, including Watt, Roop & Co., Fleishman-Hillard and Hybrid Marketing, which he founded in 2001.

The Arras Group, established in 1991, effectively weaves strategically sound, creatively executed messages into campaigns that drive brand recognition for a diverse account base. The Arras Group maximizes results in the marketplace and enhances the return on client marketing dollar investments. The Arras Group also maintains a West Coast presence through its Fullerton, California office.
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Publication:Business Wire
Geographic Code:1U3OH
Date:Apr 28, 2010
Words:179
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