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Ariz. CU video goes national.

Thanks to one of those Internet quirks, the $3 billion Desert Schools Federal Credit Union is getting wide national mileage out of a specially produced news clip on joining a credit union.

"It's kind of nice to get this kind of viral exposure on any number of news outlets, which are hungry to provide consumers financial advice on financial institutions," explained Jason Meyers, director of marketing/ public relations for Arizona's largest credit union.

The clip discusses membership benefits and CU safety and soundness. It was paid for by Desert Schools this year to appear on a Phoenix independent station, KTVK, and was picked up by a clip syndicate and distributed to other online outlets.

"That clip is certainly making the rounds," said Meyers, adding the video segment

is getting good play in the Phoenix market since KTVK has a popular morning show. The Desert Schools clip has aired on that show as well.
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Publication:Credit Union Times
Date:Apr 22, 2009
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