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Are you satisfied with your job? (Are you sure?).

At the 28th annual convention of the National Association of Independent Life Brokerage Agencies (NAILBA), best-selling author Dan Pink raised a question that gave me food for thought.

Pink, the author of such books as "Free Agent Nation: The Future of Working for Yourself," "A Whole New Mind: Why Right-Brainers Will Rule the Future," and the recently released "Drive: The Surprising Truth About What Motivates Us," was the keynote speaker for the Nov. 12 general session. Pink primarily focused on how those with great left-brain abilities (organizational, analytical number-crunching skills) but zero right-brain abilities (creative, artistic, outside-the-box types) will fail in this economy.

He offered compelling statistics to support his thesis that any job that can be reduced to a list of steps with only one "correct" outcome (e.g., accounting, software development, etc.) will be outsourced to countries whose workers will work for far lower wages than their American counterparts.

One such statistic showed that if you take only 15 percent of India's population, that's more people than the entire population of Japan (the world's second-largest economy) and the entire workforce of the United States (the world's largest economy).

He then went on to talk about how audience members could strengthen their right-brain skills. This includes things like storytelling when selling insurance and showing people how they need something they didn't know they were missing, such as life insurance.

But the last thing he said, the question to which I referred at the beginning of this column, was the kicker He called it the "20-10 Test."

"If you had $20 million in the bank and 10 years to live," he asked from the main platform, "would you still be doing what you're doing, and would you still be doing it the way you're doing it?"

How many people can truly answer "yes" to that question? Can you?

Over the next 12 months, you should all strive to pass the 20-10 Test with flying colors. In today's world--where so many are floundering financially, where so many lack the security that we once felt we were entitled to, where so much is uncertain and fleeting--it's clear that life is too short to do something that has no meaning to you.

As you look through this month's issue, keep asking yourself that question. Beginning on page 18, we will address the onslaught of financial and insurance-directed regulation that has affected your business, and the probable changes up ahead on that front.

On page 26, freelance writer Alan Dell talks about the shifts and evolutions that industry associations have made over the past year, and how that may lead to changes in the way your advocates are able to lobby on behalf of your business.

And on page 30, we show you what 12 of the most connected industry experts have to say about what you can expect in the year to come--specifically in the annuity disability insurance, health insurance, life insurance, life settlement, and long term care insurance markets.

By the end of 2010, with ASJ's help, every single one of you should be able to say, "Yes, if I had $20 million in the bank and 10 years left to live, I would still be the insurance producer I am today--only better"



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Title Annotation:EDITOR'S LETTER
Author:Pellett, Christina
Publication:Agent's Sales Journal
Date:Jan 1, 2010
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