Are you giving them what they need/want?
Let's put it in the context of a different setting--the automobile industry. Say you're looking to look to buy a new car.
SCENARIO 1: The first dealership doesn't allow test drives because it interrupts the day. Instead, you are given a brochure and asked to contact someone if you're interested in purchasing a car.
SCENARIO 2: At the second dealership, the salesperson says he prefers small cars, so that's all he shows you. However, you have four kids and need more room.
Both scenarios are ridiculous, but not far from what we do when we let our own comfort level or the employer's initial preference completely dominate the enrollment approach.
Consider two common enrollment methods used in the voluntary market--paper enrollment kits that the employee completes and returns (usually to HR) and an Internet-based enrollment. As indicated (left), employee satisfaction is much lower when they are left on their own to complete paper enrollment forms.
Before your next enrollment evaluate whether the methods you are considering will address employee needs for a quality enrollment process. If not, it may be time to try something new.
Give 'em what I they want
Research SHOWS THAT WHEN IT COMES TO VOLUNTARY, EMPLOYEES ARE LOOKING FOR!
Helpful and needs-based presentation of the product
Adequate information on the product
Adequate support and advice
Proper type of product available
Appropriate amount of insurance available
Helpful and adequate technology
Simple application process
Read "6 voluntary benefits brokers must offer in 2016."
Gil Lowerre can be reached at (860) 676-9633 or glowerre@eastbridge. com. Bonnie Brazzell can be reached at (803) 738-1236 or bbrazzell[R] eastbridge.com.
EMPLOYEE SATISFACTION WITH THE ENROLLMENT PROCESS BY METHOD OF ENROLLMENT (PERCENT RATING SATISFACTION AS 4 OR 5 ON A 5-POINT SCALE) RESPONSE ON OWN/PAPER INTERNET Presentation was helpful and explanatory 64% 95% Adequate Information 73% 96% Adequate support and advice 61% 94% Type of product needed was available 75% 93% Amount of insurance was appropriate 63% 91% Technology was helpful and adequate 54% 93% Application process was simple 68% 92% Overall satisfaction with enrollment 61% 92% Source: MarketVision: The Employee Viewpoint 2015TM, Eastbridge Consulting Group
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||what's next|
|Author:||Brazzell, Bonnie; Lowerre, Gil|
|Date:||Mar 1, 2016|
|Previous Article:||Focused curiosity is the root of progress.|
|Next Article:||The high price of employee stress: stress on the job costs employees and employers.|