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Architecture firm rebranding for a digital world.

Byline: Molly M. Fleming

OKLAHOMA CITY Architect Rand Elliott was tired of the confusion surrounding the name of his firm, so he has rebranded it.

The firm is now called Rand Elliott Architects, and two longtime employeeshave been namedas principals.

"We're trying to make it easier for people to find us in a digital world," Elliott said. "There are lots of Elliotts around the world. We wanted to be a more clear brand on a global basis."

Elliott said the process to rework the name started about 18 months ago.The new name comes with a new logo, which was designed in-house.

Even in Oklahoma City, the previous name, Elliott+ Associates Architects, could be mistaken for Elliott Architects Inc.

At Rand Elliott Architects, longtime employees Bill Yen and Mike Mays were named as principals. Yen said giving him and Mays the new titles helps the younger employees know the firm has a solid future since they're in leadership positions.

Elliott said Yen and Mays are important members of the team approach the firm uses on every project.

Mays said his new title is the natural next step in his work with Elliott.

"Rand has been my mentor, teacher and collaborator for more than 20 years," Mays said. "Being named principal is really a continuation of that evolution."

The new titles given to Mays and Yen do not signify a change in Elliott's workflow. The titles are more of a formality, Elliott said.

"It's important for Bill and Mike to have the recognition they deserve," he said. "(The name change) is really about the strength of the team and us being behind a singular focus and point."

When Elliott's firm celebrated its 40th anniversary in 2016, he talked toThe Journal Record about working in the city through the oil bust.Elliott saidthen that he still has good ideas coming, so he can't leave the game yet. He referred to architect Louis Kahn, who said an architect doesn't hit his stride until he's in his 50s or 60s.

"Ideas are my currency," Elliott said. "The best work in my life is coming."

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Publication:Journal Record (Oklahoma City, OK)
Date:Apr 2, 2019
Words:358
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