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Arbor Software and AlphaBlox Team to Speed the Delivery of Java-Based Analytic Applications; Component Based Java Development Environment for Enterprise OLAP Applications.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 18, 1998--Arbor Software Corporation (NASDAQ:ARSW), a leading provider of enterprise OLAP (online analytical processing) software for management reporting, analysis and planning applications, and AlphaBlox, a leading provider of Web-based Operational Analysis Applications, today announced that they have joined forces to speed the delivery of analytic applications built on Arbor Essbase OLAP Server.

Under a cooperative development and joint marketing agreement, AlphaBlox will add support for Arbor Essbase to its flagship product, AlphaBlox Enlighten(TM), enabling the rapid assembly and broad deployment of OLAP applications using AlphaBlox Enlighten's Ready to Use Java Building Blox(TM).

Arbor Essbase customers will be able to use AlphaBlox Enlighten to develop OLAP applications, such as budgeting, forecasting, planning and sales analysis, that will take advantage of the benefits of AlphaBlox Enlighten's Dynamic Application Assembly (DAA) framework, InterBlox(TM). DAA represents an order of magnitude shift in software development that allows corporations to assemble Web-deployable Operational Analysis Applications quickly and easily, without writing a single line of code. Through the AlphaBlox Enlighten system, Arbor customers and partners will be able to assemble custom analysis applications on the fly that are specific and responsive to their line of business need.

AlphaBlox Enlighten allows customers to create custom analysis applications with a simple "Lego-like" approach where building blocks "Blox" are snapped together on a Web page creating an interactive application accessible through any Java-capable Web browser. Arbor customers will also be able to take advantage of the ease-of-use, drag and drop customization, and interactive analysis of applications created within the AlphaBlox Enlighten environment. AlphaBlox customers will be able to extract data from Arbor Essbase, and deploy easy to use analysis applications to more individuals in the enterprise. Full support for Arbor Essbase will be available in a future version of AlphaBlox Enlighten, currently slated for release later this year.

"The two companies complement each other well," said Henry Morris, Director of Data Warehousing Research at International Data Corporation. "Both companies are focused on the analytic applications market and on empowering line of business managers, not just analysts, to access and analyze data. IDC believes the analytic applications market will reach $2.6 billion by 2001, and both companies are poised to leverage this opportunity. The combination of an OLAP server and a dynamic application assembly paradigm made possible through reusable Java Building Blox should strengthen the business improvement cycle for both companies' customers."

"Rapid deployment of analytic applications is essential," said Kirk Cruikshank, senior vice president of marketing at Arbor Software. "Combining the scalability and analytical power of Arbor Essbase with the rapid application assembly capabilities of AlphaBlox Enlighten will provide a compelling enterprise-wide information delivery solution."

"We're very pleased to be working closely with Arbor," said Michael Skok, chairman and chief executive officer for AlphaBlox. "Our goal is to provide the ability for a wide variety of users to extract, analyze and act upon information to improve decision making. Providing support for Arbor's Essbase is a crucial step in fulfilling that mission. Our customers are using Arbor today and want to integrate the AlphaBlox Enlighten environment to allow dynamic application assembly of analysis applications to solve real business problems and support business processes in their day to day operations."

About Arbor Essbase

Arbor Essbase is an OLAP server optimized for management reporting, analysis and planning applications. Arbor Essbase enables corporations to deliver OLAP applications directly from operational systems or within an enterprise data warehousing architecture. Typical Arbor Essbase applications include sales analysis, profitability analysis, EIS, financial consolidations, budgeting and forecasting. Arbor Essbase supports multi-user read and write access, large-scale data capacity, robust analytical calculations, flexible data navigation and delivers consistent, rapid response times in network-centric environments.

About AlphaBlox Enlighten

AlphaBlox Enlighten is a complete system for the delivery of specific, easy to use Operational Analysis Applications for line of business managers. AlphaBlox Enlighten consists of three parts: Ready-to-Use Java Building Blox that can be assembled into analysis applications without coding; InterBlox, the Dynamic Application Assembly framework that handles communications, cooperation and control of the Blox; and BASE, an analysis server that enables IS centralized maintenance and administration of AlphaBlox Enlighten applications. This solution for designing, deploying and maintaining Web-based Operational Analysis Applications enables faster time-to-market decision making for line-of-business managers and will dramatically increase response time for IS.

About Arbor Software

Arbor Software Corporation develops and markets enterprise OLAP software for management reporting, analysis and planning applications. Arbor's products are used by more than 1,500 corporations worldwide, spanning a broad range of industries, business applications enterprise data warehousing architectures. Arbor's customers include BankBoston, Los Angeles Times, PEPSICO, Prudential and Sears. Arbor's products are sold direct, as well as through system integrators and resellers worldwide, including Comshare, Fujitsu, i2 Technologies, IBM, Lawson Software, Mitsubishi, PeopleSoft and Walker. Arbor's offices are located in the United States, Australia, Canada, France, Germany, Japan and the United Kingdom. Information on Arbor products and services can be found at Arbor can be reached via e-mail at or by calling 800/858-1666 (US) or + 44-1344-664000 (International).

About AlphaBlox

AlphaBlox Corporation was founded in 1996 to provide complete systems for Web-based Operational Analysis Applications for enterprise customers. AlphaBlox products provide customers immediate access, interactive analysis and customized application of enterprise information. AlphaBlox is dedicated to extending the rapidly expanding analytical applications market to a broader community of managers and knowledge workers by delivering specific, easy to use Operational Analysis Applications. By fundamentally changing the development process through Dynamic Application Assembly and allowing end-users for the first time to receive their information when, where and how they want it, Operational Analysis Applications will now be available to a wider range of users, unlocking the potential of analysis in the enterprise. AlphaBlox product and service information is located on the World Wide Web at, and sales information is also available by phoning 888/BLOXNOW. -0-

Note to Editors: AlphaBlox and AlphaBlox Enlighten are trademarks of AlphaBlox Corporation. Arbor and Essbase are registered trademarks of Arbor Software Corporation. All other trademarks are the property of their respective owners

CONTACT: AlphaBlox Corporation

Karen Steele, 650/526-1751


Arbor Software Corporation

Joanna McMillan, 408/541-4035
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:May 18, 1998
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