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Arbitron Inc. Acquires Marketing Resources Plus from VNU.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 11, 2004

Indianapolis-Based Firm Is a Leading Provider of Media Buying

Software Systems to Local and Regional Advertising Agencies

Arbitron Inc. (NYSE:ARB) announced today that it has acquired Marketing Resources Plus (MRP) from Interactive Market Systems, Inc., part of the VNU Media Measurement & Information Group, for $8.9 million in cash.

Based in Indianapolis, Marketing Resources Plus is a leading provider of media buying software systems to local and regional advertising agencies for broadcast and print media. The company develops, markets and supports a suite of software services used by more than 800 agencies and advertisers across the United States.

"Marketing Resources Plus and its suite of software are a perfect complement to Arbitron and our current portfolio of software services," said Steve Morris, president and chief executive officer, Arbitron Inc. "By combining the talent and resources of both organizations, Arbitron will be better able to develop new software solutions, based on a common platform, that will give our agency and station customers a seamless, electronic buy-sell process."

"This acquisition allows Arbitron to create new applications that combine the sophisticated multimedia buying capabilities available in MRP's SmartPlus(R) with the powerful research features currently in Arbitron's TAPSCAN(R) and Media Professional(SM) software," said Carol Hanley, senior vice president, Advertiser/Agency Services, Arbitron Inc. "The new systems we envision for the future will help improve the effectiveness of the millions of dollars in local market advertising that is planned and placed using MRP software."

"The local and regional agencies are ready for a breakthrough in media buying software that enables them to operate more efficiently and gives them the opportunity to differentiate themselves competitively," said Rochelle Sandberg, vice president, Client Services, Marketing Resources Plus. "This acquisition combines the resources of two businesses into a single organization that is committed to take media buying software to the next level."

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company is developing the Portable People Meter, a new technology for radio, television and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 850 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, cable, magazine, newspaper, outdoor and online industries.

SmartPlus(R) and Media Professional(SM) are marks of Arbitron Inc. TAPSCAN(R) is a registered mark of TAPSCAN Inc., used under license. All product names used are trademarks or registered trademarks of their respective owners.

This press release is available on the Arbitron Web site at and the KCSA Web site at You may register to receive Arbitron's future press releases or to download a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include whether we will be able to:

-- renew contracts with large customers as they expire;

-- successfully execute our business strategies, including timely

implementation of our Portable People Meter services, as well

as expansion of international operations;

-- effectively manage the impact of further consolidation in the

radio industry;

-- keep up with rapidly changing technological needs of our

customer base, including creating new products and services

that meet these needs; and

-- successfully manage the impact on our business of any economic

downturn generally and in the advertising market in


-- successfully manage the impact on costs of data collection due

to privacy concerns and/or government regulations.

Additional important factors known to Arbitron that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1. BUSINESS - Business Risks" in our Annual Report on Form 10-K.

The forward-looking statements contained in this document speak only as of the date of this release, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.
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Publication:Business Wire
Date:Mar 11, 2004
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