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AquaStruct Introduces the Anti-Rubber Ducky: Bath Toys ... for Tweens!

NEW YORK -- This year, AquaStruct, Inc., a new toy company from Northern Virginia, is introducing what it describes as "the anti-rubber ducky" - a bath and shower toy system designed for tweens. AquaStruct[TM] is the world's first and only shower construction toy for tweens. AquaStruct[TM] lets youths 7-16 plumb the walls of their showers with suction-cup mounted pipes, hoses, valves, sprayers and misters. AquaStruct[TM]'s spraying shower curtains and tub mats are totally unique. AquaStruct[TM] will be on shelves in August 2007.

"Every aspect of this toy system - from product design to brand DNA - has been engineered with tweens in mind," said AquaStruct CEO Jim Phipps. "We are delighted to serve otherwise unserved play space (shower time) and to help parents overcome tween reluctance to taking showers. If you've ever tried to cajole a ten-year-old boy or girl into getting in the shower and getting clean, you'll know why we're so excited about this toy." But the toy is not about what it does for parents, Phipps says. "It's about the kids. They want not only fun, but cool. And at this age, they're beginning to know all there is to know about cool."

One aspect of this product that sets it apart from other offerings aimed at the tween segment is that it is not competing for play time with the electronic and online games and distractions that consume so much of the available play time in the segment. "In this age bracket, almost everyone takes (or is compelled to take) a shower everyday, regardless of how much time they spend online, watching TV or playing electronic games." AquaStruct[TM] "takes the groan out of getting them into the shower," says Phipps, "for both the tweens and the parents."

The AquaStruct[TM] toy system is appropriate for children ages 7 and up. Basic kits retail for approximately $35 with Plus and Deluxe kits at $65 and $95. Attachments retail for between $25 and $41. Orders are being taken for Fall 2007 delivery at Toy Fair 2007. International licensees and distributors are sought.

AquaStruct, Inc. (TOY FAIR 2007, Booth 6432)

4222 Fortuna Center Plaza #810, Montclair, VA 22025, USA

Phone: 877 TUBE WAVE (877-882-3928)

Email: sales@aquastruct.com; URL: www.aquastruct.com
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Publication:Business Wire
Date:Feb 2, 2007
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