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April Is Soyfoods Month.

The Soyfoods Association of North America celebrates April, 1999, as Soyfoods Month. It's time for all Americans to enjoy "Soyfoods Once a Day for Life." Many people have learned they can't live without soy.

Today, more than ever, Americans want to know the health benefits of soy and what new soyfoods are available and where to find them. While tofu and soy milk remain old favorites for seasoned connoisseurs, a generation of familiar foods, like burgers and hot dogs, made from soy flood the market. Improved taste, colorful packaging, increased visibility and reasonable prices bring celebrity status to the soyfoods industry. The increasing popularity of soyfoods brings tremendous growth to member companies of the Soyfoods Association of North America.

According to the Soyfoods Association of North America's president, Allan Routh, President and CEO of SunRich, Inc., "The soyfoods industry has developed innovative food products that are delicious and appeal to American consumers. The broad offering of new soyfoods allow consumers choices in tasty soyfoods for any category on their menu. We developed green vegetable soybeans, Sweet Beans, to appeal to consumers as a flavorful, versatile vegetable that could be utilized in a variety of popular menu items." Sunrich Sweet Beans have the healthy advantages of isoflavones and soy protein in a food that is enjoyed by American consumers for its taste and texture.

According to HealthFocus[R], Inc., a research firm located in Des Moine, IA, that tracks consumer health trends:

* In 1998, 16% of shoppers use soyfoods such as tofu, tempeh, tofu hot dogs, etc. up from 13% in 1996.

* 10% of shoppers in 1998 are eating more soy specifically because they believe it will reduce their risk of disease which is an increase of 3% from 1996 data.
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Publication:Frozen Food Digest
Geographic Code:100NA
Date:Apr 1, 1999
Previous Article:Food Price Outlook For 1999: An Update.
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