Apricots galore. (Fresh Talk).
Customers were dazzled with apricots at stores across the nation
during the California Fresh Apricot Council's (CFAC) display
contest. Winning the Grand Prize was James Griffin, produce manager of
the Publix Super Market in Palm Harbor, Fla. "His display was
selected because of the way it drew attention to the apricots and the
related item tie-ins," says Pat Ricchiuti, president of CFAC.
"Apricots are a high impulse-purchase item and we know that if you
call sufficient attention to them, they will sell quickly." The
farm theme display reportedly sold more than 3,200 pounds of apricots
during the 12 days they were featured.