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Apprentice fired over 'pants' campaign.

Summary: Kimberly Davis has become the latest candidate to be sacked from The Apprentice for her "pants" campaign.

Kimberly Davis has become the latest candidate to be sacked from The Apprentice for her "pants" campaign.

The New Yorker said if the decision was left up to her she would have fired Philip Taylor and Lorraine Tighe from her team herself.

Wednesday night's show saw candidates tasked with creating a cereal brand, along with a character, brand packaging, and putting it all together to form a marketing campaign and a TV advert.

Marketing consultant Davis, 33, headed up Ignite, while Kate Walsh was in charge of Empire.

Team Empire came up with the idea of a Parrot Pirate, while Ignite bickered and Taylor "bulldozed" his character Pants Man through, despite Tighe's protestations.

Speaking after the show, Davis, who took Taylor and Tighe back with her into the boardroom, said: "If this was the real world, I had my own company and if any of these behaviours had started up in the real world I would have had one conversation with them I would have given them a warning."

She added: "And if they'd kicked off again I would have dismissed them from my team. I do not tolerate that kind of behaviour in the real world."

Having spent so much time arguing, Ignite left themselves with no time left to design their own box and in a last-minute panic left the designers to come up with the idea for them.

With no design on the back of the cereal box, Ignite were left to rely on Pants Man and Taylor's self-penned jingle.

Sir Alan Sugar said Ignite's campaign would have been "funny if it was in the middle of a Harry Enfield show but to actually use it to sell products is not funny. It's stupid."

After the show, Davis said she would love James McQuillan to win and added: "I'm a big fan of James... he is one of the smartest people I have ever met. He doesn't have a manipulative, horrible bone in him."

Independent Television News Limited 2009. All rights reserved.

Independent Television News Limited 2009. All rights reserved.

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Publication:Independent Television News Limited (ITN)
Date:Apr 23, 2009
Words:369
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