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Appointments: Travel broadened graduate's career; My First Step To Success Michelle Rushton meets LAURA DOYLE, senior account manager, Ampersand Communications.

Byline: Michelle Rushton

AS WELL as talent, determination and self-belief, a good sense of humour is essential for most lines of work. And Laura Doyle knows how to have a good laugh - she even had her own comedy act at university! And after dabbling with the idea of becoming a stand-up comedian, her love of entertainment led her to a career in public relations (PR).

Now she is celebrating her appointment as a senior account manager with Ampersand Communications - a PR, marketing and design agency in Liverpool.

Her role mainly involves developing in-depth marketing and PR strategies and designs, supervising their implementation and closely monitoring results.

To get where she is today, Laura got a BSc Econ in European Union studies with French and Spanish at Cardiff University, which led to her moving to Rio de Janeiro, Brazil, where she lived and worked for four years while studying Portuguese and international relations. She moved back to Liverpool in 2003 to study for an MA in marketing at John Moores University.

She revealed: 'Having lived for a number of years overseas, my employment history is quite eclectic.

'I started off working for a programme run by the European Commission, setting up education programmes in the shanty towns of Rio de Janeiro and as research assistant for a law firm in Sao Paulo. I was involved in various international projects and events organising, working with diplomatic services and NGOs in Brazil and Norway.

'From this experience, I developed a strong interest in PR and marketing and decided to do anMA in marketing to give my career more structure. Liverpool had just won the Capital of Culture and I felt inspired to return to the city to work and study.'

After finishing her MA, Laura was soon snapped up by Ampersand, who employed her as a marketing consultant for a national chain of reprographics stores.

Laura believes her experiences abroad have helped her in her work. 'Moving to different countries, having to learn new languages and get to grips with a different way of life is always a big challenge, but a very rewarding experience. It has added a whole new dimension to my character.'

One of the highlights of Laura's career was helping Fidel Castro. She said: 'Assisting Fidel Castro and his Cuban delegation for a meeting during an international conference in Rio was an exciting experience
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Title Annotation:Features
Publication:Daily Post (Liverpool, England)
Date:Jul 28, 2005
Words:395
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