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Applebee's Adds Honey BBQ Baby Back Ribs to Menu.

Business Editors

OVERLAND PARK, Kan.--(BUSINESS WIRE)--April 26, 2004

With barbecue enthusiasts eagerly counting down to National Barbecue Month in May, Applebee's Neighborhood Grill & Bar today introduced its new Honey BBQ Baby Backs in all of its nearly 1,600 restaurants across the country.

Applebee's latest promotion features a full slab of baby back ribs, rubbed with a blend of secret barbecue seasonings and basted in Applebee's Honey Barbecue Sauce. The Baby Backs, priced at $13.99 in company markets, are served with barbecue baked beans, fries and cole slaw.

The introduction of the Honey BBQ Baby Backs solidifies Applebee's as a leader in providing a variety of great-tasting food choices for guests, said Kurt Hankins, Applebee's senior vice president of Menu Development and Innovation. And it gives barbecue lovers even more to love at Applebee's: The restaurant already offers several barbecue items on its menu, including its signature Riblets(R), Boneless Honey BBQ Wings, BBQ Brisket Cheddar Melt and Honey BBQ Chicken Sandwich.

"For our guests who want the ultimate barbecue experience, we're going to give it to them," Hankins said. "Our Honey BBQ Baby Backs are meaty, tender, juicy and flavorful. Our guests will leave saying, 'That's some of the best barbecue I've ever had.'"

The promotion also features Baby Back rib combos - Baby Backs 'N Steak, Baby Backs 'N Shrimp and Baby Backs 'N Chicken - along with a Cheesy Bacon Tavern Chips appetizer and Sizzling Apple Pie dessert.

Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual-dining concept in the world. There are more than 1,600 Applebee's restaurants operating system-wide in 49 states and nine international countries. Additional information on Applebee's International can be found at the company's website, www.applebees.com.

For graphics or a copy of Applebee's latest Honey BBQ Baby Backs commercial, contact: Vikki Watson (913) 967-8117/ vikki.watson@applebees.com
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 26, 2004
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