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Apple said to plan 3 new iPhones.

Apple said to plan 3 new iPhones

Apple is preparing to release a trio of new smartphones later this year: the largest iPhone ever, an upgraded handset the same size as the current iPhone X and a less expensive model with some of the flagship phone's key features. With the new lineup, Apple wants to appeal to the growing number of consumers who crave the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X, according to people familiar with the products. Apple, which is already running production tests with suppliers, is expected to announce the new phones this fall. The plans could still change, say the people, who requested anonymity to discuss internal planning. Despite months of breathless hype, the iPhone X hasn't sold as well as expected since its debut last year. Apple sold 77.3 million iPhones in the final quarter of 2017, below analysts' projections of 80.2 million units. Some consumers were turned off by the iPhone X's $1,000 price despite liking the design even as they wanted something more cutting-edge than the cheaper iPhone 8. With its next lineup, Apple is seeking to rekindle sales by offering a model for everyone. An Apple spokeswoman declined to comment to Bloomberg.

Michelob set to sell organic brew

After years of targeting health-conscious beer drinkers with Michelob Ultra, Anheuser-Busch InBev is going after an even choosier consumer: the organic shopper. The brewer is introducing a new beer in the United States called Michelob Ultra Pure Gold that's made with organic grains and approved by the Sustainable Forestry Initiative. The idea is to capitalize on the popularity of organic food and beverages -- and win over people who might turn up their noses at big beer brands. "We see this as an opportunity to keep leading the way in innovation in light beer and aligning great-tasting products with health and wellness trends," said Azania Andrews, vice president of Michelob Ultra.

Buffett's aiming big in health care

Warren Buffett's health care venture has far more ambitious plans than simply squeezing middlemen for better prices, the billionaire said. "It would be very easy I think to go in and shave off 3 or 4 percent just by negotiating power," Buffett said Monday in an interview on CNBC. "We're looking for something much bigger than that." Buffett's Berkshire Hathaway, along with Amazon.com and JPMorgan Chase, said in late January that they planned to start a joint venture to improve health care for their workers, though they didn't provide much detail.

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Title Annotation:Business
Publication:Daily Herald (Arlington Heights, IL)
Date:Feb 27, 2018
Words:430
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