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Apple USA Authorizes 11 U.S. Retailers to Carry Macintosh Performa Line; To Be Sold In Nearly 2,000 Outlets Nationwide

Apple USA Authorizes 11 U.S. Retailers to Carry Macintosh Performa Line;
 To Be Sold In Nearly 2,000 Outlets Nationwide
 NEW YORK, Sept. 14 /PRNewswire/ -- The Apple USA division of Apple Computer Inc. (NASDAQ: AAPL) today announced the authorization of 11 major U.S. consumer retail chains to carry the full line of Apple Macintosh Performa computers and peripherals.
 Launched today in New York, the Macintosh Performa line will be sold in approximately 2,000 locations nationwide by the following: Sears, Montgomery Ward, Circuit City, Dayton Hudson, Lechmere, Silo, Office Depot, OfficeMax, Staples, Tops, and Incredible Universe.
 The Macintosh Performa 200 and Macintosh Performa 400 models, as well as complementary peripherals are available immediately; the Macintosh Performa 600 and Macintosh Performa 600 CD will become available through these outlets in October, 1992. Today's announced authorizations for the Macintosh Performa line follow a 56 location U.S. distribution pilot with Sears, Silo, Office Depot and OfficeMax.
 Designed as a total solution for first-time buyers, all Macintosh Performa CPUs will be customized to include an enhanced version of System 7 software as well as a variety of applications software to be specified by the retailer. In addition, all Macintosh Performa CPUs will include one year of Apple-direct toll-free telephone support and in-home service.
 Suggested retail pricing and financing options for Macintosh Performa will be set individually by retailer.
 "Typically first-time buyers, especially families that are spending their own dollars, have purchase requirements that make them unique," said Keith Fox, Apple USA's vice president and general manager for Consumer Markets. "Among other things, these customers want a computer that's easy to use and easy to buy. Our data from the pilot program has indicated that over 70% of mass merchandise customers have never shopped in a computer specialty store."
 Macintosh Performa represents a total solution specifically designed for this customer set, incorporating the full power of Macintosh with enhanced system software, bundled applications, service and support -- all offered where these customers shop. This will be the first time that Apple products will be widely available in consumer- oriented outlets.
 "It is our goal with Performa to reach new users and complement Apple's current product and distribution strategy in the business arena. Experienced computer users, business users and those who require complex solutions will continue to rely on Apple's authorized reseller network for the largest selection of Macintosh solutions for a range of business needs," said Fox.
 The entire Macintosh Performa product line, two Macintosh Performa display options -- the Performa Display and Performa Display Plus -- and the Apple StyleWriter and Apple Personal LaserWriter LS will be available through a consumer-oriented distribution channel.
 Apple Computer Inc. is a leading supplier of computers to consumer, education, business and government markets in the U.S. and a recognized innovator in the personal computer industry. Apple utilizes a network of multiple distribution channels in the United States to serve its broad base of customers, including 1,700 computer specialty stores and computer superstores; approximately 2,000 retail consumer outlets; Apple education sales consultants in the K-12 market; campus resellers in higher education and government resellers. In addition, Apple solutions are available through value-added resellers, systems integrators, independent systems vendors and consultants.
 NOTE: Apple, the Apple logo and Macintosh, StyleWriter and LaserWriter are registered trademarks; Performa and System 7 are trademarks of Apple Computer Inc.
 -0- 9/14/92
 /CONTACT: Betty Taylor of Apple Computer, 408-974-3983, or Michelle Soleau of Regis McKenna, 415-354-4465, for Apple Computer/
 (AAPL) CO: Apple Computer Inc., Apple USA ST: New York IN: CPR SU: PDT


TM -- SJ005 -- 8874 09/14/92 08:04 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Sep 14, 1992
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