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Apple Pivots on TV.

Apple is building an electronic television guide that will include Netflix, HBO and ESPN, according to Recode. That's a change from last year, when Apple execs said the future of TV is apps.

A universal guide interface makes sense with recent Apple TV updates, reports Business Insider, which predicts Siri will be a part of the project.

Apple unveiled an Apple TV feature in June called "single sign-on," so a service like Netflix could connect to Apple's system in a way that enables the consumer to use one log-in for all the services on the Apple TV.

Just like on the in-car radio display, most people don't to have to deal with separate apps for everything on a television screen.

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Publication:Radio and Television Business Report (RBR+TVBR)
Date:Aug 5, 2016
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