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Apple Inc set to launch three new iPhones.

LONDON: Apple Inc is set to launch three new iPhones named XS Max, XS and Xr. Details of the new phones were found in publicly viewable code contained in the so-called sitemap of Apple's website, which was subsequently removed.

The coding did not give details or prices of the new phones, but Apple will likely blast further past the $1,000 mark set by the 10th anniversary iPhone X last year. The first publicly traded U.S. company to achieve a market value of more than $1 trillion, Apple needs to hike prices to sustain revenue growth from its signature product, even as global demand for smartphones levels off.

Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel, said, "There's no real game-changer on the table. It's a matter of getting people to keep moving up." The new top model, XS Max, is expected to have a 6.5-inch (16.5-cm) screen with an edge-to-edge display and an OLED display with richer colors, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X. A second phone, the XS, with a 5.8-inch OLED display, would be similar to the iPhone X but with an improved processor.

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Publication:Daily the Pak Banker (Lahore, Pakistan)
Date:Sep 16, 2018
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