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Antioxidants foster good health.

NEW YORK -- Antioxidants have long been recognized as substances that provide a number of health benefits, including a reduced risk of cardiovascular disease and certain cancers, as well as slowing the progression of eye disease and strengthening the immune system.

Found naturally in fruit, vegetables and red wine, antioxidants have also become an important category of dietary supplements. NFI Consumer Products has recently introduced a supplement under the name Resvinatrol Complete, which the company markets as a "red wine alternative" that harnesses the antiaging, heart healthy benefits of resveratrol, the antioxidant found in red wine.

In addition to resveratrol, Resvinatrol contains quercetin, a compound found in onions that extends the benefits of resveratrol in the body; ellagic acid, an antioxidant found in pomegranates and raspberries that has been found to inhibit the growth of tumors; proanthocyanidin, an antioxidant present in grape seed, chocolate and several plants; and soy lecithin, which reduces the amount of pure cholesterol in the bloodstream.

WN Pharmaceuticals has also emphasized the health benefits of antioxidants in its Sunkist Greens line of supplements, which contain nutrients from such plants as alfalfa, barley and wheat as well as antioxidant-rich blueberry and cranberry. In June the company will expand the line to include mangosteen and pomegranate, according to Steven Lawrence, director of sales for the U.S. "It's not just a greens product; it's a powerful antioxidant," he says.

Bayer HealthCare has introduced a comprehensive new line of nutritional supplements under the Bayer Nutritional Science brand. Aimed at the baby boomer generation, the line consists of five clearly defined formulas. A daily multivitamin provides 100% of the key vitamins and minerals that the body needs every day, according to the company. Other formulations include supplements for eye health, memory and mental sharpness, heart vitality, and joint and bone vitality.

"We've designed the Bayer Nutritional Science line to make the benefits of each product clear, which simplifies the decisionmaking process for consumers because they can easily select the product or products that are right for them," says Girard Smith, vice president of consumer wellness and division market research.

Pharmavite LLC has launched a new multivitamin under the Nature Made brand that contains 1,000 international units of vitamin D, a higher level than is present in other multivitamins. Long known as an essential nutrient for bone health and defense against rickets, vitamin D has increasingly been linked to other critical functions, such as muscle and joint protection, colon and prostate health, and immune system strength, according to the company.

Botanical Laboratories Inc. plans to launch a sugar-free Children's Multivitamin Gummies product under the Wellesse brand in August. The product was developed in response to parent focus groups, which have indicated strong demand for a sugar-free children's supplement. The company maintains that the multivitamin contains 150% of the recommended daily value of vitamin C, more than three times the value of competing vitamin C supplements for children.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Geographic Code:1USA
Date:May 7, 2007
Words:486
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