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Anti-plagiarism expert stops illegal content usage in 15 minutes flat.

"Most cases of internet plagiarism can be resolved in about 15 minutes with a simple three-step process," said consultant Jonathan Bailey at the 32nd Annual International Newsletter & Specialized-Information Conference in Washington, D.C.

Bailey, who claims to be the world's only plagiarism consultant, has personally stopped more than 600 plagiarists from using stolen material. His website is

"Internet plagiarism has a double impact." Bailey says. "You lose revenue from your content. But plagiarized content can also hurt your Google index and ranking."

Bailey says there are three steps to dealing with internet plagiarism:

1. Detection.

2. Evaluation.

3. Action.

Automated plagiarism detectors

There are several automated ways to detect stolen content, says Bailey, who has a knack for explaining a highly charged, intimidating topic in user-friendly plain English.

First, you can use Google Alerts to get automatic notices when a phrase from your content turns up elsewhere. "Choose one or two 6-9 word phrases from each piece of content that you think are unique to your article. Then, using Google's Advanced Search, check to make sure these phrases don't turn up in any other content. Once you've established the phrases are unique, set up Google alerts for each of them at = en. You may even want to set up a special e-mail account to receive your alerts. I recommend using a Gmail account because it has good filters for incoming alerts," Bailey says.

You can also use a devilishly clever Bailey tool called a digital fingerprint to help you detect plagiarists. Choose a combination of letters and numbers that is unique to you, like 9huye6574. Google it. If it doesn't show up anywhere, put it in your footers and RSS feeds. Then set up a Google alert for it.

"You should change a digital fingerprint frequently," Bailey says. "It's not fool-proof, but it's a good addition to standard text Google Alerts, especially if it's in tiny type the same color as the page's background, so plagiarists can't even see it.

In addition, and quickly and automatically search for copies of your web pages.

Evaluating plagiarized content

Once you've detected plagiarized content, you need to evaluate it. Bailey suggests you ask yourself the following questions:

1. Is the plagiarist claiming your content is their own, or are they using it without permission but attributing it to you?

2. Is the plagiarism computer generated?

3. Is the plagiarism an attempt to sell your content, or is it a nonprofit venture?

4. How likely is this plagiarized content to hurt you and confuse your marketplace?

5. Is there any possibility the plagiarized content could be considered fair use?

Actions to take

Now you're ready to decide what action you want to take. "There are basically three choices," says Bailey. "Ignore it. Try to get paid for it. Or seek removal of the content." If the latter is your choice, you can choose from three courses of action:

1. Send the offender a cease and desist notice. This works only when the owner of the offending website can be reached.

2. Send a Digital Millennium Copyright Act (DMCA) removal request to the website's hosting service. "This is the fastest method, and I prefer it," Bailey says. "It's also the most reliable method, with a 90-to-95 percent success rate. Under the terms of the DMCA, the hosting service must take action to shut down the site if it wants to keep its immunity from liability for the infringement."

3. Send a DMCA removal requests to the major search engines. Under the provisions of the DMCA, the search engines must remove the plagiarized content from their listings.

DMCA removal requests must be properly executed and follow a very rigid formula. But once you have an attorney write a model letter, you can use it again and again.

In fact, it's wise to consult an attorney if you're considering a DMCA removal request, since there are legal ramifications to doing this. If you want to use a boilerplate DMCA removal request drawn up by a very savvy non-lawyer, go to Bailey's website,

"You can file a DMCA removal request by email. Find out the correct e-mail address for a website's hosting service by looking at or These sites will name the host. Once you go to the hosting service's website, look for a legal section where you'll often find the contact," Bailey says.

For more information about plagiarism, or for a free consultation, contact Jonathan Bailey, 44 Vivian Ct., New Orleans, LA 70131, 504-723-2691,, David R. Yale is an award-winning marketing consultant specializing in creative and product development. He is also the CEO of A Healthy Relationship Press, LLC, publisher of the anti-pornographic novel, Saying No to Naked Women, released this past July. You can find out more about him at

Send a Digital Millennium Copyright Act removal request to the major search engines. Under the provisions of the DMCA, the search engines must remove the plagiarized content from their listings.

[C] 2008 by David R. Yale
COPYRIGHT 2008 The Newsletter on Newsletters LLC
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Title Annotation:Content management; Jonathan Bailey
Author:Yale, David R.
Publication:The Newsletter on Newsletters
Geographic Code:1USA
Date:Sep 10, 2008
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