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Anthem Blue Cross and Blue Shield in Indiana Receives Prestigious Brand Excellence Award.

INDIANAPOLIS, March 21 /PRNewswire-FirstCall/ -- Anthem Blue Cross and Blue Shield in Indiana has been recognized with a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA). The award was presented by BCBSA at its Board of Directors meeting March 14.

The annual Brand Excellence Awards honor Blue Cross and Blue Shield companies in six different categories including brand awareness, provider satisfaction, attracting new customers, fostering loyalty among existing customers and expanding the brand into additional lines of products or services.

Anthem Blue Cross and Blue Shield in Indiana was determined to have achieved the largest increase in brand awareness, calculated as the percent of all consumers who were aware of the Blue Cross and Blue Shield brand name in Indiana.

"This honor is a reflection of our longstanding local presence, which makes us able to better meet the needs of our members, and to deliver on the Blue Cross Blue Shield brand reputation and image in Indiana," said Dennis Casey, president of Anthem Blue Cross and Blue Shield in Indiana. "We are committed to delivering consistent, superior products and service to our customers."

The Brand Excellence Awards started in 1995.

"These awards showcase Blue Cross and Blue Shield companies' that are leading the way in offering quality products and services," said Scott P. Serota, BCBSA president and CEO. "These awards exemplify how Blue Cross and Blue Shield companies nationwide continue to build upon our proud 77-year heritage of customer service."

About Anthem Blue Cross and Blue Shield in Indiana

Anthem Blue Cross and Blue Shield in Indiana is a subsidiary of WellPoint, Inc. . WellPoint, Inc. is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross, Blue Shield or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at http://www.wellpoint.com/.

About Blue Cross Blue Shield Association

The Blue Cross and Blue Shield Association is made up of 39 independent, locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 98 million -- nearly one-in-three -- Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit http://www.bcbs.com/.

CONTACT: Tony Felts of Anthem Blue Cross and Blue Shield in Indiana, +1-317-287-6036

Web site: http://www.bcbs.com/ http://www.wellpoint.com/
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Date:Mar 21, 2007
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