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Anserity, Inc. And Alpha Books Team Up To Produce Answer Engines For 'The Complete Idiot's Guide' Personal Finance Series.

Business/Technology Editors

WALTHAM, Mass.--(BUSINESS WIRE)--April 23, 2001

Answering Users' Financial Questions Online So Simple Even a

Novice Can Be An Expert

Anserity, Inc., a recognized leader in next generation e-content answer technology, announced today a strategic partnership with Alpha Books, a division of Pearson, PLC, the world's largest educational publisher, to produce a Personal Finance Answer Engine based on the hugely successful "Complete Idiot's Guide" financial series and powered by Anserity's patented iAsk(TM) Answer Engine Technology. This partnership will allow users to ask financial questions in "plain English" and get back a single, expert answer instantaneously.

"By linking the iAsk Personal Finance Answer Engine with the Complete Idiot's Guide finance series, Anserity and Alpha Books are able to offer the perfect synergy between content and technology. Readers who love the Complete Idiot's Guide books for their thoroughness and simplicity will now find the convenience of instant answers to their questions," noted Marie Butler-Knight, Vice President and Publisher of Alpha Books.

"Combining the straightforward, expert content of The Complete Idiot's Guide finance series with the accurate and easy to use Anserity answer engine technology is a perfect match. Alpha Books and Anserity have a lot in common in terms of providing online users with easy access to expert content. With the Personal Finance Answer Engines, a user asks a finance question and gets back a single answer - simple as that," said Charles Wilson, CEO of Anserity.

The iAsk Personal Finance Answer Engine will make it easy for an on-line user to ask questions about content found in the Complete Idiot's Guide (CIG) To Managing Your Money, CIG To Investing Like a Pro, CIG To Wills And Estates, CIG To Mutual Funds, CIG To Making Money On Wall Street, and CIG To Buying And Selling A Home. By presenting the content in the form of an answer engine, users can enjoy the simplicity and accuracy of querying only trusted content to find specific answers regarding their personal finances. Questions such as "Do I have to pay Principle Mortgage Insurance?" or "How do I value my estate?" can be typed directly into the iAsk Personal Finance Answer Engine and the correct answer is returned to the user immediately.

In addition to the answer engine being made available on The Complete Idiot's Guide web site,, the iAsk Personal Finance Answer Engine will also be available for license to other portals and financial service provider web sites as a customizable branded answer engine. This announcement comes on the heels of Anserity's Personal Tax Answer Engine going live at HR and at CBS MarketWatch, under Taxes.

About Alpha Books and The Complete Idiot's Guide Series

The Complete Idiot's Guide series is written under the Alpha Books imprint for Pearson Education, the world's leading education publisher. Popular, practical and affordable advice books with a lighthearted and informative format, Complete Idiot's Guides are written by experts in their fields - many of whom are quoted and reviewed in the national media - for smart readers who are new learners or re-learners of a specific topic.

About Anserity

Founded in 1999, Anserity, Inc. (formerly iAskWeb, Inc.) is a world leader in building next generation e-content answer technology that enables companies to provide their customers with on-line, expert advice about complex subjects. The company's iAsk line of financial engines cover a broad range of financial topics and can be customized to support a customer's unique business and marketing needs. Available as a hosted, private label solution, licensing is available on a monthly subscription basis. Anserity also holds technology partnerships with Clerity, Inc., Intelliseek, Inc. and content alliances with Morningstar, and H&R Block. Anserity has offices in Waltham, Massachusetts, San Bruno California and Moscow, Russia. For more information, visit or call (781) 647-1800.
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Publication:Business Wire
Date:Apr 23, 2001
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