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Another top award for science promoter.

A young scientist who is bringing physics to life around the world has won another prestigious prize. At a time when so many children - and girls in particular - are turning their backs on science and engineering, Wendy Sadler, of Cardiff-based Science Made Simple, has been busy livening up the subject.

Wendy, 31, has been named as Young Professional Physicist of the Year at the Institute of Physics Awards 2005.

This comes just months after she picked up the WISE (Women Into Science and Engineering) Excellence Award and the Welsh Science and Technology Woman of the Year title.

Science Made Simple aims to make complex science easy to understand - and fun - for audiences of all ages, ranging from school children to Women's Institutes.

The company, which launched last July, has been given the backing of the WDA's Graduating to Enterprise (G2E) programme.

Science Made Simple's innovative work has already been recognised with bookings from leading science organisations across the UK, Europe and South Africa.

In addition to offering tailor-made shows and motivational and interactive science challenges for school speech days, festivals and exhibitions, the company also provides education consultancy services, science communication training and scripts for a wide range of television programmes.

Wendy has recently returned from Berlin where she performed four shows for 700 people in school and family groups at the Urania science centre.

And the shows were such a success that Science Made Simple has been invited back to Germany in June to perform at the Einstein Festival in Potsdam.

And Wendy may soon be staging a science show for 20,000 people at an additional musical event in Potsdam.
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Publication:Western Mail (Cardiff, Wales)
Date:Feb 3, 2005
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