Another healthy boost for Ocean Spray cranberries.
Commenting on the approval, Ron McMillan, European General Manager, Ocean Spray ITG said: "This is great news for Ocean Spray--the extended health claim means that consumers can now officially obtain the full health benefits of cranberry simply by drinking cranberry juice drinks and cordials. This also comes at a particularly good time for Ocean Spray, given that we will be launching our own range of cranberry juice drinks in France this spring."
Manufacturers wishing to use the cranberry health claim must ensure that end products contain certain quantities of juice, concentrate or powder from North American cranberries--the only cranberry species that is permissible. The North American cranberry is naturally rich in polyphenolic antioxidants and the approved quantities will ensure that sufficient amounts of proanthocyanidins (type A)--the components responsible for the cranberry's anti-adhesion mechanism are being made available to the consumer. Unable to stick and cause infection, disease-causing organisms are harmlessly flushed from the body.
Contact J.O. Sims Ltd on tel: 01775 842100 or visit www.oceansprayitg.com
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|Title Annotation:||Ocean Spray Ingredient Technology Group|
|Publication:||Food Trade Review|
|Article Type:||Brief Article|
|Date:||Feb 1, 2005|
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