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Another healthy boost for Ocean Spray cranberries.

Ocean Spray ITG is pleased to announce that official approval of the North American cranberry (Vaccinium macrocarpon) as a healthy ingredient has now been extended by AFSSA--the French government's food safety authority--to include its cranberry juice drinks and cordials. In a new ruling issued on 3rd December 2004, AFSSA (Agence Francaise de Securite Sanitaire des Aliments), confirmed that the regular consumption of certain cranberry juices and cordials "helps reduce the adhesion of certain E. coli bacteria to the urinary tract walls". The original cranberry health claim, approved in April 2004, already applied to Ocean Spray's cranberry 90MX powder and juice concentrate, and has since been used successfully by French manufacturers to promote their cranberry-based products.

Commenting on the approval, Ron McMillan, European General Manager, Ocean Spray ITG said: "This is great news for Ocean Spray--the extended health claim means that consumers can now officially obtain the full health benefits of cranberry simply by drinking cranberry juice drinks and cordials. This also comes at a particularly good time for Ocean Spray, given that we will be launching our own range of cranberry juice drinks in France this spring."

Manufacturers wishing to use the cranberry health claim must ensure that end products contain certain quantities of juice, concentrate or powder from North American cranberries--the only cranberry species that is permissible. The North American cranberry is naturally rich in polyphenolic antioxidants and the approved quantities will ensure that sufficient amounts of proanthocyanidins (type A)--the components responsible for the cranberry's anti-adhesion mechanism are being made available to the consumer. Unable to stick and cause infection, disease-causing organisms are harmlessly flushed from the body.

Contact J.O. Sims Ltd on tel: 01775 842100 or visit www.oceansprayitg.com
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Title Annotation:Ocean Spray Ingredient Technology Group
Publication:Food Trade Review
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2005
Words:284
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