Printer Friendly

Ann Taylor's big push into beauty.

* Fashion retailer Ann Taylor is set to enter the beauty segment in a big way this Fall with the launch of a new fragrance called Possibilities. It's all part of a bigger initiative to focus on the beauty category, according to a recent report in Women's World Daily.

Kay Krill, president and chief executive officer of Ann Taylor said the Thanksgiving introduction of Possibilities will coincide with the debut of Ann Taylor Body Care at all 350 Ann Taylor stores. Later, more beauty lines will launch in the company's lower-priced Loft division, as the company intends to introduce cosmetics into every brand it owns.

COPYRIGHT 2007 Rodman Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:As We Go To Press
Publication:Household & Personal Products Industry
Date:Nov 1, 2007
Words:104
Previous Article:Ascendia Brands names Interim CFO.
Next Article:Mensgroom is tailor-made for well-groomed guys.
Topics:


Related Articles
New trend draws top retailers to Madison.
Ann Taylor ribbon cutting planned for April 22.
300,000 s/f site is Taylor made.
Gallin to build out store's new Times Sq. HQ.
HOK completes store design.
Designs on recruiting the best workers.
Retailer moves into Times Square showcase.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters