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Anixter opens new facility in California.

Anixter opens new facility in California

GLENVIEW -- Anixter Inc. recently celebrated the opening of its new office in Roseville, California, with a ribbon-cutting ceremony and open house.

Anixter executives, employees, customers, supplier partners and representatives from the Roseville Area Chamber of Commerce were all in attendance for networking, product demonstrations and tours.

The new Roseville office, which replaces Anixter's office in Sacramento, offers flexible space that can easily transform to host customer events and demonstrations as well as meet Anixter's operational needs. Anixter chose Roseville based on its central location, which makes it convenient for customers to attend training sessions and meet with their sales representatives.

"This new location is part of our global strategy to break down barriers and encourage a more collaborative environment," said Bill Geary, Anixter's executive vice president, Network & Security Solutions.

Zebra tabs two PR firms

LINCOLNSHIRE -- Zebra Technologies Corp. has selected Archetype as its PR agency of record in the Asia Pacific and Europe, Middle East and Africa regions and Zeno Group as Zebra's agency of record in the Americas.

The move is part of the company's shift to create audience-focused integrated marketing and communications programs with clearly identified business outcomes to drive the highest impact on Zebra's growth. Archetype and Zeno Group will help Zebra bring its marketing vision to life, which includes a deeper engagement with key audiences, integrating PR more centrally into the broader go-to-market approach and offering Zebra's perspective on current trends such as the on-demand economy, intelligent automation and workflow collaboration.

The agencies will collaborate with Zebra on driving its integrated global campaign strategy to promote the company's solutions, leveraging digital components including Zebra'sYour Edgeblog.

"To meet the needs of today's on-demand economy, real-time data from the edge is required. For the retailers, manufacturers, transportation and logistics and health care teams we serve, the edge represents where they interact with their customers. This is also where our innovation happens, our brand lives and our best stories are told," said Jeff Schmitz, Chief Marketing Officer for Zebra.

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Title Annotation:Business
Publication:Daily Herald (Arlington Heights, IL)
Geographic Code:1U9CA
Date:Aug 17, 2019
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