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Anheuser-Busch to begin alcohol content labeling on Budweiser.

Anheuser-Busch will begin to display alcohol content on the labels of its various beers, beginning with Budweiser, Bud Light and Bud Dry. The Bureau of Alcohol, Tobacco and Firearms approved the labels submitted by the brewer in late February.

Implementation will initially take place on April 1, in selected areas of the United States.

Alcohol content will be listed by volume on the labels of the Budweiser family of products and eventually other Anheuser-Busch beers, in states where it is allowed by law.

The BATF has determined that labeling should be done by volume to insure consistency throughout the industry.

The decision to permit voluntary alcohol labeling follows a Federal Court ruling last October.

"In recent years, the public has shown an increased interest in the ingredients and nutritional value of the products they consume," said Thomas R. Sharbaugh, vice president of brand management for Anheuser-Busch.

"Now that the BATF has determined that it will permit alcohol content labeling, A-B will provide consumers with this information where legal," Sharbaugh said.
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Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Mar 15, 1993
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