Printer Friendly

Anheuser-Busch helps sponsor Moscow Peace Victory Week.

In a striking testament to changing times, a giant hot-air balloon in the shape of a Budweiser can recently ascended from Red Square. The balloon was launched as part of a balloonfest to celebrate Moscow's Peace Victory Week.

The can balloon, despite its unusual shape, is a working hot-air balloon, with an attached gondola to accommodate the pilot and two passengers.

Anheuser-Busch also served as the major sponsor of the Bud Moscow International Half-Marathon, a 13.1-mile race through the streets of Moscow, which took place during the city's Peace Week celebration. A second balloon, dubbed the "Bud Cloudhopper," was tethered near the race route to give spectators a bird's eye view of the proceedings.

Bud has been distributed in Moscow since December 1992, and distribution has recently expanded. The brand is labeled 'Bud' to distinguish it from a Czech brand that holds rights to the Budweiser name in Europe.

"Russian beer drinkers quickly have learned what millions of other people around the world already know: Nothing beats a Bud," said Stephen Burrows, executive vice-president-marketing for A-B. "Bud has far out-performed our early expectations in Moscow, showing once again why Bud, already the world's largest-selling beer, is well on it's way to becoming a truly international beer."

Bud's Moscow distributor is Quality-Products International, a distributor that has been licensed in Russia since 1989. The Little Rock, AR-based distributor will guarantee delivery of Bud within 24 hours of taking Russian retailer orders.

According to Anheuser-Busch, the brewer now holds a nine-percent share of the world beer market. In 1992, the company reported its largest international sales volume ever, with 3.3 million barrels, a 14-percent increase.
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:May 31, 1993
Previous Article:Zima expands market, launches TV spots.
Next Article:Beer Institute campaigns against beer tax.

Related Articles
Maple Brown Ale is first Michelob seasonal.
Court blocks Anheuser in German market.
A-B and Maris motions denied.
The world largest brewer Anheuser-Busch. (Business Briefs).
Budvar loses rights to Bud name in Hungary.
Tsingtao Brewery Company Ltd. (Business Briefs).
Anheuser-Busch posts record volume in '02.
Analysts admire A-B's performance in bear mkt.
Anheuser increases stake in Tsingtao.
WTO rules A-B can use trade names in Europe.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters