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Anheuser-Busch helps sponsor Moscow Peace Victory Week.

In a striking testament to changing times, a giant hot-air balloon in the shape of a Budweiser can recently ascended from Red Square. The balloon was launched as part of a balloonfest to celebrate Moscow's Peace Victory Week.

The can balloon, despite its unusual shape, is a working hot-air balloon, with an attached gondola to accommodate the pilot and two passengers.

Anheuser-Busch also served as the major sponsor of the Bud Moscow International Half-Marathon, a 13.1-mile race through the streets of Moscow, which took place during the city's Peace Week celebration. A second balloon, dubbed the "Bud Cloudhopper," was tethered near the race route to give spectators a bird's eye view of the proceedings.

Bud has been distributed in Moscow since December 1992, and distribution has recently expanded. The brand is labeled 'Bud' to distinguish it from a Czech brand that holds rights to the Budweiser name in Europe.

"Russian beer drinkers quickly have learned what millions of other people around the world already know: Nothing beats a Bud," said Stephen Burrows, executive vice-president-marketing for A-B. "Bud has far out-performed our early expectations in Moscow, showing once again why Bud, already the world's largest-selling beer, is well on it's way to becoming a truly international beer."

Bud's Moscow distributor is Quality-Products International, a distributor that has been licensed in Russia since 1989. The Little Rock, AR-based distributor will guarantee delivery of Bud within 24 hours of taking Russian retailer orders.

According to Anheuser-Busch, the brewer now holds a nine-percent share of the world beer market. In 1992, the company reported its largest international sales volume ever, with 3.3 million barrels, a 14-percent increase.
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Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:May 31, 1993
Previous Article:Zima expands market, launches TV spots.
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