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Anheuser-Busch benefits students against driving drunk.

Anheuser-Busch benefits Students Against Driving Drunk

Continuing its efforts to combat alcohol abuse, Anheuser-Busch, Inc. is currently donating $100 to Students Against Driving Drunk (S.A.D.D.) for each homerun hit in selected major league cities.

Michael Roarty, executive vice president and director of marketing, Anheuser-Busch, Inc. said the company will make a $100 donation for each homerun hit by members of seven major league teams during games that are broadcast on local television systems.

"As S.A.D.D.'s major corporate sponsor, we're proud to increase our support for this very worthy organization whose mission to reduce teen alcohol abuse parellels our own efforts around the country," Roarty said.

Roarty noted a replay of each of the homeruns will be framed on the TV screen as the broadcaster announces: "And for that homerun, Budweiser will donate $100 to S.A.D.D."

"This campaign is part of a substantial increase in our efforts to reduce the incidence of drunk driving and other forms of alcohol abuse through heightened awareness," said Stephen Burrows, vice president of consumer awareness and education, Anheuser-Busch, Inc. "The additional awareness these S.A.D.D homerun salutes generate is designed to help reduce the incidence of drunk driving."

Burrows added the partnership between Anheuser-Busch and S.A.D.D., coupled with the efforts of other organizations to reduce alcohol abuse, is clearly working.

"A U.S. Department of Transportation report shows the proportion of intoxicated drivers involved in fatal accidents declined by 17 percent between 1982 and 1987," Burrows said. "While we still have a long way to go, these trends are encouraging, and demonstrate that our longstanding commitment to education and awareness programs is paying off."

The S.A.D.D. donation announcement will be seen during locally televised ball games of the New York Yankees, Cleveland Indians, Minnesota Twins and the Texas Rangers in the American League, while in the National League it can be seen during Cincinnati Reds', Houston Astros' and San Francisco Giants' games.
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Publication:Modern Brewery Age
Date:Sep 11, 1989
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