Printer Friendly

Anheuser-Busch (A-B) has hinted that it may make a concerted effort to move into the spirits category in the United States.

Anheuser-Busch (A-B) has hinted that it may make a concerted effort to move into the spirits category in the United States. The country's largest brewer, which is battling a flat domestic beer market, has made low-key moves to get into spirits. Last year it formed a division, Long Tail Libations, to develop spirits brands. The first offering, Jekyll & Hyde, is being test launched in selected U.S. states. A-B has also worked closely with Bacardi in recent years to produce RTDs under the Bacardi Silver label. Last month, the range was extended with the launch of a peach variant. The brewer's president, August A. Busch IV, this month told industry representatives that the company would look at its options should beer continue to lose market share at the expense of wine and spirits.
COPYRIGHT 2006 Informa Economics, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:BUSINESS BRIEFS ...
Publication:Food & Drink Weekly
Geographic Code:1USA
Date:Jun 26, 2006
Previous Article:Green Mountain Coffee Roasters, Inc. announced that it has completed its acquisition of Keurig, Incorporated, originally announced on May 2, 2006,...
Next Article:Joseph W. Luter III will give up the title of chief executive officer of Smithfield Foods Inc. after 31 years as both chairman and CEO, the world's...

Related Articles
Court blocks Anheuser in German market.
Tsingtao Brewery Company Ltd. (Business Briefs).
Anheuser-Busch posts record volume in '02.
Analysts admire A-B's performance in bear mkt.
Anheuser increases stake in Tsingtao.
The challenges of staying on top: a strategic look at the continued ascent of A-B.
WTO rules A-B can use trade names in Europe.
Anheuser-Busch Cos. (AB) has formed a separate spirits subsidiary.
Anheuser-Busch profits plummet in fourth quarter.
AnheuserBusch Cos. is now in the vodka business, with a reported deal to become the U.S. distributor for three superpremium vodkas made by...

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters