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Anheuser-Busch (A-B) has hinted that it may make a concerted effort to move into the spirits category in the United States.

Anheuser-Busch (A-B) has hinted that it may make a concerted effort to move into the spirits category in the United States. The country's largest brewer, which is battling a flat domestic beer market, has made low-key moves to get into spirits. Last year it formed a division, Long Tail Libations, to develop spirits brands. The first offering, Jekyll & Hyde, is being test launched in selected U.S. states. A-B has also worked closely with Bacardi in recent years to produce RTDs under the Bacardi Silver label. Last month, the range was extended with the launch of a peach variant. The brewer's president, August A. Busch IV, this month told industry representatives that the company would look at its options should beer continue to lose market share at the expense of wine and spirits.
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Title Annotation:BUSINESS BRIEFS ...
Publication:Food & Drink Weekly
Geographic Code:1USA
Date:Jun 26, 2006
Words:133
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