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Andy Heyward's DIC to feature animation.

Andy Heyward would much rather emphasize the quality of TV programming, rather than quantity. "We try to have good shows that get renewed." He can afford such talk. "I don't want to talk out of school, but we are the only studio doing this." Animation is DIC's Trojan horse, and animation seems to be better than ever. "If you look at the landscape 10 years ago, there were basically three networks running their shows on Saturday morning. Now you have first run syndication, Fox, basic cable, pay cable with Disney, a little bit on HBO, and home video. In addition, the international marketplace is exploding as a result of new technology."

Heyward is also quick to point out that the advertising market has grown in the past 10 years. "A lot of new categories are advertising with kids," he said. "Previously, the main advertisers were cereal and toy companies. Today there are fast foods, soft drinks, electronic games, Levis, etc."

He mentioned that 10 years ago, the major studios that were producing television animation were Hanna-Barbera and Filmation. "Today you see Warner Bros., Disney, MCA...all in animation in a big way. This is something that never existed before."

The company is proud of the Humanitas award it received for an "issue" oriented segment of Camp Candy, with John Candy. "I read in the Los Angeles Times about a boy with leukemia that needed a bone marrow transplant. He was also a big fan of John's. Although it was completely out of character for the series, it was something that showed the sensitivity of the character that John had. When you have a series that's fun and light and it turns another side, people take note." It turned out to be one of their highest rated shows.

Heyward said that DIC will become involved with feature animation. "It has to be on the right time table. "We've gone from being a corner store to a supermarket overnight. We're putting a team together for a couple of projects and I hope we can announce a feature in a few months."

As far as the recent rumors that DIC is being sold to PolyGram, Heyward says they are unfounded. "Sometime in the future, DIC will make a strategic alliance with a party that can help us further our growth."
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Title Annotation:DIC Animation City Inc.
Publication:Video Age International
Article Type:company profile
Date:Oct 1, 1991
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