Andy Ginger Joins Snap-on as Chief Marketing Officer.
Ginger was most recently Vice President, Brand Management for Sears, Roebuck and Company. His 26 years at Sears included 18 years in marketing and 12 managing the Craftsman brand. He is a talented brand officer with relevant experience managing multiple brands, including Craftsman, Kenmore and Die Hard across numerous categories and channels.
"Andy is a strong and passionate marketer who has generated growth and brand equity through integrated marketing programs in major retail businesses from automotive to home improvement," said Michaels. "He is a strong team leader, and brings with him a personal history that has been dedicated to delivering quality and value for customers."
Ginger will work with Snap-on's existing marketing teams to enhance the company's key brands and strengthen their market positioning. Most importantly, he will be charged with bringing clarity to the company's 20+ brands, creating a vision where each brand profitably fits a strategic need, market and channel. He will work across all business units and regions to develop and implement a plan to realize this vision.
Ginger holds a Bachelor of Science degree in journalism and political science, and a Master's Degree in journalism and public relations from Northern Illinois University.
Snap-on Incorporated is a leading global developer, manufacturer and marketer of tool, diagnostic and equipment solutions for professional tool users. Product lines include hand and power tools, diagnostics and shop equipment, tool storage products, diagnostics software and other solutions for transportation-service, industrial, government, education and agricultural customers, and other commercial applications, including construction and electrical. Products are sold through its franchise dealer van, company direct sales and distributor channels, and the Internet. Founded in 1920, Snap-on is a $2.4 billion, S&P 500 company headquartered in Kenosha, Wisconsin.
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|Date:||Oct 24, 2005|
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