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Android smartphones achieve record shipments.

Android consolidated its position as the world's most popular mobile operating system in Q2, according to a report from Strategy Analytics.

Global smartphone shipments grew 47% annually to reach 230 million units in the second quarter of 2013. Android captured a record 80% share all smartphone volumes worldwide, while Microsoft solidified its position in third place.

Apple iOS reached 14% global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft slotted into third position with 4% share, reaching its highest level in the global smartphone market for three years.

Scott Bicheno, senior analyst at Strategy Analytics, said: "Global smartphone shipments grew 47% annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013. Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet."

Neil Mawston, executive director at Strategy Analytics, added: "Competitive licencing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android's success."

Linda Sui, analyst at Strategy Analytics, said that Microsoft was making "steady progress" in the smartphone market due to strong support from Nokia. However, Sui added that Microsoft's WP8 platform still needed to improve in "at least two areas before it truly takes off".

"First, the licence fee charged to smartphone makers for WP8 must be more competitive to compete with Android in lower price-bands. And second, Microsoft must dramatically accelerate its support for advanced technologies, such as octo-core chipsets, because WP8 continues to lag behind Android in the premium smartphone category," Sui said.

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Publication:CommsMEA
Date:Aug 5, 2013
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