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Browse Andrews, Daniel; Dmitrijeva, Jekaterina; Bigdeli, Ali Ziaee; Baines, Tim

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Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation: An adaptation of a children's board game helps elicit insight about the process of moving to a services-based business model. Nov 1, 2018 5543

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