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Anderson Valley partners with Wild Turkey.


Anderson Valley, the pioneering California craft brewer, has announced a partnership with Wild Turkey to produce a special line of bourbon-barrel aged beers.

"The relationship with Wild Turkey provides Anderson Valley with a world class, consistent source of barrelage rather than randomly sourced barrelage in limited quantities," said Trey White, Anderson Valley owner and CEO. "Anderson Valley, working with the the Bourbon Hall of Fame Russell family and Wild Turkey, will explore new frontiers in barrel aged craft beer."

Mr. White reported that the partners have already gotten down to business. "We have done some trial brews with a limited number of Wild Turkey barrels over the past several months and the beers to date have been awesome," he said. "We cannot wait to create some truly special craft beers with hundreds rather than a handful of barrels."

The initial production will be a Bourbon barrel aged stout based on Anderson Valley's Barney Flats Oatmeal Stout. Aged for three months in bourbon barrels, the resulting beer is said to be "deep ebony in hue with a beautiful mahogany head, an aroma of fresh-baked bread, toffee, and espresso mingling with the woody vanilla notes of Bourbon whiskey and the rich roasted flavors wrapped with Bourbon."

"I've been familiar with Anderson Valley Brewing for some time, and I've always admired the pride and care they take in crafting their beer," said Jimmy Russell, Wild Turkey Master Distiller. "It's similar to the approach we take with our bourbon, which made this partnership such a natural fit. Now I finally have a good excuse to drink a great craft beer!"

Draft-only production of Bourbon-aged Barney Flats stout will be released in the fall and will be followed by packaged products in early 2013.

"We chose to work with Wild Turkey not only because their whiskey is so outstanding--they are also the only major Bourbon producer to use a #4 'alligator' char on their barrels," said Mr. White. "This helps to introduce way more flavor to the Bourbon, and therefore way more flavor to our famous Barney Flats Oatmeal Stout."

Anderson Valley and Wild Turkey executives reported that personnel from the two companies will work jointly in the coming months to develop a variety of promotional opportunities for both the on- and off-premise, with the intent of "exposing our respective consumers to the quality and authenticity of Anderson Valley/Wild Turkey Bourbon barrel aged products."

The partnership comes as the Wild Turkey brand is getting more national visibility with the launch of its first-television ad campaign, titled "Give 'Em The Bird."

The Wild Turkey brand was acquired in 2009 by Campari America, a subsidiary of the Italian-based Davide Campari-Milano.

In addition to Wild Turkey, Campari America also owns Skyy spirits, makers of Skyy Vodka.

Since acquiring Wild Turkey, Campari has invested in a $50 million expansion of the Wild Turkey distillery to double output, and is building a new $44 million Wild Turkey packaging facility.
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Title Annotation:Wild Turkey Bourbon
Publication:Modern Brewery Age
Date:Aug 24, 2012
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