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And now, 'liquid light' for a more luminous complexion.

'Liquid light.' That's how La Prairie describes the newest advancement in its White Caviar skin whitening range. The new line targets not only melanin-induced dark spots, but also redness and dullness, all factors that rob you of that desired bright, luminous complexion.

In its latest discovery, the Swiss luxury skincare company has formulated a serum that targets all three so-called 'skin chromatic disorders.' White Caviar Illuminating Pearl Infusion is a first-of-its-kind concentrated formula that contains, within the precious-looking white pearl caviars suspended in clear liquid, golden caviar extract and a soluble form of vitamin C. The pearl caviars quickly dissolve and melt onto the skin upon application.

According to Twinkle Ochanine, education manager of La Prairie in the Philippines, there are three causes of skin pigmentation.

Dark spots, also referred to as age spots, are caused largely by the sun's ultraviolet rays, which trigger melanin production. An active ingredient in the serum, called Diglucosyl Gallic Acid (DGA), stops the spread of melanin throughout the skin. The vitamin C also reduces the color intensity of melanin that's produced upon UV light exposure.

Skin redness is caused by inflammation and external irritants. When the skin's natural protective barriers are constantly assaulted (by pollutants, UV light, or the 'stress hormone' called cortisol), the skin appears constantly irritated. The DGA functions as an anti-irritant, inhibiting the formation of the prostaglandin that causes redness.

Bio-activated

Gray pollution, often caused by environmental factors, contribute to dull, gray-looking complexion, Ochanine says. Mature, sensitive and dry skins are most susceptible to this. The caviar pearl shell in the serum is bio-activated to create a protective matrix over the skin, making sure the pollution particles do not penetrate the skin. The particles glide off the skin during cleansing.

The serum also works to restore skin's firmness, says Ochanine. It's applied twice a day.

To underscore the luxurious experience of La Prairie skincare, the Swiss brand invited to the White Caviar launch Jewelmer, creator of golden South Sea pearls, the Philippines' national gem, to give a talk on how pearls are created.

White Caviar Illuminating Pearl Infusion is the fifth product in a premium range of skin whitening, and includes the White Caviar Illuminating Lotion, White Caviar Illuminating Moisturizing Cream, White Caviar Illuminating Eye Serum, and White Caviar Illuminating Eye Cream.

La Prairie is exclusively available at Rustan's The Beauty Source.

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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Date:Apr 7, 2017
Words:458
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