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1-190 out of 190 article(s)
Title Author Type Date Words
Study: More jobs advertising remote working. Report Apr 7, 2021 222
Local education recruiter's advice on returning to school; ADVERTISING FEATURE MOLD-BASED EXCELL SUPPLY DELIVERS SOME KEY CONSIDERATIONS FOR STAFF, PARENTS AND CAREGIVERS. Sep 24, 2020 348
XGBDeepFM for CTR Predictions in Mobile Advertising Benefits from Ad Context. An, Han; Ren, Jifan May 31, 2020 3215
A Knowledge-based Model for Semantic Oriented Contextual Advertising. Maree, Mohammed; Hodrob, Rami; Belkhatir, Mohammed; Alhashmi, Saadat M. May 1, 2020 7685
System Operation of Regional UTM in Taiwan. Lin, Chin E.; Shao, Pei-Chi; Lin, Yu-Yuan Report May 1, 2020 8116
Assessment of Turkey IVF (In Vitro Fertilization) websites according to the American Society for Reproductive Medicine (ASRM)/Society for Assisted Reproductive Technology (SART) guidelines. Calik, Kiymet Yesilcicek; Bulut, Hacer Kobya Report Mar 31, 2020 3989
Partially Smoothing and Gradient-Based Algorithm for Optimizing the VMI System with Competitive Retailers under Random Demands. Deng, Hua; Li, Yinxue; Wan, Zhaoman; Wan, Zhong Mar 31, 2020 9673
Energy price comparison site is a boost for SMEs; ADVERTISEMENT FEATURE. Mar 16, 2020 229
Heritability of advertisement call properties of the Japanese quail/Herdabilidade de propriedades de chamada de anuncio da codorna japonesa. Sezer, M.; Kocak, A. Feb 1, 2020 4162
Social Score: OPTIMIZING AD EFFECTIVENESS THROUGH SELECT FEATURES. Im, Ko Dec 2, 2019 403
The pH of lye and no-lye hair relaxers, including those advertised for children, is at levels that are corrosive to the skin. Sishi, V.N.B.; van Wyk, J.C.; Khumalo, N.P. Dec 1, 2019 5194
Secure and Efficient Identity-based Batch Verification Signature Scheme for ADS-B System. Zhou, Jing-xian; Yan, Jian-hua Dec 1, 2019 7401
Organic Food Labeling and Advertising: A Tripartite Game Model between One Supplier and Two Heterogeneous Manufacturers. Wang, Jun; Yao, Song; Lu, Xinman; Li, Yu Nov 30, 2019 10498
Reklamlarda Ucuncu Kisi Algisinin Yanli Iyimserlik Baglaminda Degerlendirilmesi: Turkiye ve Kanada Karsilastrmasi/Examining Third-Person Perception in Advertisements within the Context of Optmistic Bias: A Comparison of Turkey and Canada. Ekici, Nezahat; Erdogan, Bayram Zafer Nov 1, 2019 8376
Acoustic niche partitioning in an anuran community from the municipality of Floriano, Piaui, Brazil/Particao de nicho acustico em uma comunidade de anuros do municipio de Floriano, Piaui, Brasil. Lima, M.S.C.S.; Pederassi, J.; Pineschi, R.B.; Barbosa, D.B.S. Sep 12, 2019 6197
Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers' Trust and Credibility. Marley, Morgan L.; Abrams, Katie M.; Castillo, Daniela Sep 1, 2019 9367
News Media Literacy: Effects of Consumption. McWhorter, Christine Sep 1, 2019 7732
Advertising. Bookman, Connie Reeves May 1, 2019 774
THE HERMENEUTICS OF THE "EMMA!..." OR "PAPER HAS A GREAT FUTURE" ADVERTISEMENT. Marginean, Alexandra Case study May 1, 2019 9318
Impact of Islamic Religiosity on Consumers' Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions. Niazi, Muhammad Abdullah Khan; Ghani, Usman; Aziz, Sadia Mar 1, 2019 9331
Impact of Team Goal Orientation and Information Exchange on Creativity and Innovation in Advertising Creative Teams of Pakistan. Bilal, Atif; Ahmad, Wisal Mar 1, 2019 5778
The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes. Park, Sangchul; Inou, Yuhei Report Dec 1, 2018 9253
Study raises concerns about children being exposed in-app ads. Oct 31, 2018 559
Tweeting the Attack: Predicting Gubernatorial Candidate Attack Messaging and Its Spread. Stromer-Galley, Jennifer; Zhang, Feifei; Hemsley, Jeff; Tanupabrungsun, Sikana Sep 1, 2018 9224
Attention in Business Press to the Diffusion of Attention Technologies, 1990-2017. Rice, Ronald E.; Hoffmann, Zane T. Case study Aug 1, 2018 9591
Aristotelian Fallacies and Strategies in Advertisement: A Media Discourse Analytical Study. Jun 30, 2018 3971
Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective. Montero-Simo, Maria Jose; Polo-Pena, Ana Isabel; Araque-Padilla, Rafael; Rey-Pino, Juan Miguel Report Jun 22, 2018 6361
Apology for child 'monkey' advert; UK BULLETINS. Jan 9, 2018 121
Monmouth Model optimises a child's academic and personal development; ADVERTISEMENT FEATURE. Jan 4, 2018 311
FACTORS INFLUENCING SEARCH ENGINE USAGE BEHAVIOR. Li, Yi; Yuan, Zhihui; Li, Yujie; Liu, Jing Report Jan 1, 2018 3687
THE ADVERTISING AND THE MALE PERFORMANCE: GENDER REPRESENTATION IN MALVINO SALVADOR/ A PUBLICIDADE E A CONSTRUCAO DA MASCULINIDADE: AS REPRESENTACOES DE GENERO EM MALVINO SALVADOR. Malta, Renata B.; Andrade, Wesley S.; Cordeiro, Gabriel S.; Alves, Lilian R.S.S. Jan 1, 2018 5909
Collaborative Dynamics of Creative Teams: Modeling Creative Process in Advertising Design. Ahmad, Wisal; Stufhaut, Mark; Labianca, Joe Abstract Dec 1, 2017 7944
The Narrative Within the Narrative: The Effectiveness of Narrative HIV Prevention Ads Depends on Their Placement Within a Context Narrative. Kalch, Anja; Bilandzic, Helena Report Nov 1, 2017 8791
France bans use of photoshopped models in advertisements. Oct 2, 2017 315
Effects of regulatory focus and user perception on search engine advertising avoidance. Li, Yi; Yuan, Zhihui; Liu, Jing Report Jul 1, 2017 3222
GENDER DIFFERENCES IN PRINTED PERSONAL ADVERTISEMENTS IN NIGERIA. Arua, Arua Eke Report Jul 1, 2017 8717
Examining Asian and European Reactions within Shock Advertising. Engelbart, Silke M.; Jackson, Delia A.; Smith, Simon M. Abstract Jul 1, 2017 9475
Advertising Effect on Consumer Emotions, Judgements, and Purchase Intent. Curtis, Tamilla; Arnaud, Anke; Waguespack, Blaise P. Abstract Jul 1, 2017 7080
Leader as rhetor: An analysis of China's Anti-SARS campaign. Lin, Canchu Essay Apr 1, 2017 6496
RESISTANCE TO WESTERN POPULAR AND POP-CULTURE IN INDIA/PASIPRIESINIMAS POPULIARIAJAI VAKARU IR POPKULTURAI INDIJOJE. Mickunas, Algis Essay Mar 1, 2017 9637
Myopic versus Far-Sighted Behaviors in Dynamic Supply Chain Coordination through Advertising with Reference Price Effect. Zu, Yafei; Chen, Lianghua Report Jan 1, 2017 9063
FUNDAMENTAL SOCIAL RIGHTS, PUBLIC BUDGET AND POSSIBLE RESERVE: THE PROGRESSIVITY DUTH IN PUBLIC SPENDING/DIREITOS FUNDAMENTAIS SOCIAIS, ORCAMENTO PUBLICO E RESERVA DO POSSIVEL: O DEVER DE PROGRESSIVIDADE NOS GASTOS PUBLICOS. Moura, Emerson Affonso da Costa; Ribeiro, Jamir Calili Jan 1, 2017 8416
Purdue University studies environmental impact of space-based ADS-B. Dec 27, 2016 249
The over-analysis of digital -- moving beyond behaviour. Nov 20, 2016 1038
Does advertising exposure level matter? Implications for experimental research in advertising. Ahmed, Wisal; Mahmood, Zahid; Ahmad, Ayaz Abstract Oct 1, 2016 3654
Advertising. Cacciatore, Sammy Michael Jun 1, 2016 760
Still the great debate--"fair balance" in direct-to-consumer prescription drug advertising: comment on "Trouble spots in online direct-to-consumer prescription drug promotion: A content analysis of FDA warning letters". Rollins, Brent L. Report Apr 1, 2016 1818
A content analysis of accounting job advertisements: Skill requirements for graduates. Dunbar, Kirsty; Laing, Gregory; Wynder, Monte Report Jan 1, 2016 5207
Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer. Ma, Junhai; Li, Qiuxiang; Bao, Binshuo Report Jan 1, 2016 6570
Effects of tobacco control policies on smoking prevalence and tobacco-attributable deaths in Mexico: the SimSmoke model/Efectos de las politicas de control del tabaco sobre la prevalencia del tabaquismo y las defunciones atribuibles al tabaco en Mexico: el modelo SimSmoke. Reynales-Shigematsu, Luz Myriam; Fleischer, Nancy L.; Thrasher, James F.; Zhang, Yian; Meza, Rafael; Oct 1, 2015 7257
'Target Troll' takes on Doritos haters. Interview Sep 28, 2015 153
From bartender to mad man: how innovative programs like Momentum's GumboLive are attracting outsiders to the ad business. Interview Sep 28, 2015 876
Cindy Stockwell: Trilia's president on blending media buys and creative in a social world. Gianatasio, David Interview Sep 7, 2015 652
THE RESOLUTION 163 OF THE NATIONAL COUNCIL FOR THE RIGHTS OF CHILDREN AND ADOLESCENTS AS A WAY OF PROTECTION OF CHILDREN WHILE COMMUNITY/ A RESOLUCAO 163 DO CONANDA COMO MEIO DE TUTELA DAS CRIANCAS ENQUANTO COLETIVIDADE. Thibau, Tereza Cristina Sorice Baracho; Rodrigues, Joanna Paixao Pinto Sep 1, 2015 7247
The ambassadors. Gianatasio, David Cover story Jul 6, 2015 3688
Chapter 1: the break-in. May 1, 2015 1764
Advertising, gender stereotypes and religion. A perspective from the philosophy of communication. Frunza, Mihaela Report Mar 22, 2015 7939
Attitude towards advertising: a young generation cohort's perspective. Ting, Hiram; de Run, Ernest Cyril Abstract Jan 1, 2015 5903
10. Surviving in a competitive world: the ethos in the discourse of marketization by traditional healers in Zambia. Nkolola-Wakumelo, Mildred Dec 1, 2014 7172
The economic value of celebrity endorsements: a literature review. Popescu, Gheorghe H. Report Dec 1, 2014 2193
Negligence claims cost one-fifth of all funding of maternity services; Lees Solicitors Advertising Feature David Tweedie talks about his long experience in working for victims of negligence in maternity units. Oct 27, 2014 456
The effects of health consciousness and familiarity with DTCA on perceptions of dietary supplements. Royne, Marla B.; Fox, Alexa K.; Deitz, George D.; Gibson, Tyler Sep 22, 2014 7181
Majority of firms fail safety checks by fire service; ADVERTISEMENT FEATURE. Sep 3, 2014 375
I'm not a doctor, but I play one on TV: the effects of context and character perceptions on advertising effectiveness. Krakowiak, K. Maja; Poniatowski, Kelly Report Sep 1, 2014 8561
MTV Intl.'s got social media live-wired: cabler marries Twitter, Instagram and others to event programming for total audience involvement. Vivarelli, Nick Aug 28, 2014 885
The best source for business leads. Hamaker, Christian Brief article Jul 1, 2014 108
Tracing public values change: a historical study of civil service job advertisements. Jorgensen, Torben Beck; Rutgers, Mark R. Jul 1, 2014 7951
Religion, advertising and production of meaning. Grad, Iulia Report Jun 22, 2014 7100
Disruptive innovators: commonground is transforming the advertising landscape by living at the intersection of culture, creativity, content, and technology. Brown, Carolyn M. Jun 1, 2014 1661
Resource and Query Aware, Multi-Attribute Resource Discovery for P2P Systems. Bandara, H.M.N. Dilum; Jayasumana, Anura P. Report May 1, 2014 8467
Advertising and Reality: A Global Study of Representation and Content. Book review Apr 1, 2014 173
Detecting pod position effects in the context of multi-segment sport programs: implications from four super bowl broadcasts. Jeong, Yongick; Tran, Hai Report Mar 1, 2014 8419
Signals and cues: LGBT inclusive advertising and consumer attraction. Cunningham, George B.; Melton, E. Nicole Report Mar 1, 2014 7274
NEW-REG SPECIAL; in association with Hodgson Mazda ADVERTISEMENT FEATURE. Feb 28, 2014 405
Negotiation between fashion marketers and journalists in Asia. Tse, Tommy Jan 1, 2014 6186
?INGLES SIN BARRERAS?: A MULTIMODAL ANALYSIS OF IDEOLOGY AND POWER. Strom, Megan Dec 1, 2013 10093
Predictors of attitude toward advertising --an empirical study of North Indian consumers. Vij, Sandeep Report Oct 1, 2013 5023
LCRI's Scenario Modelling team head North and South; ADVERTISING FEATURE. Sep 26, 2013 285
Taking advantage of a vulnerable group? Emotional cues in ads targeting parents. Stanton, Julie V.; Guion, Deirdre T. Report Sep 22, 2013 13377
Reshaping American identity through advertising standardization vs. localization. Moraru, Madalina Report Jun 22, 2013 9403
Trailer semiosis from advertising to aesthetic experience/As semioses do trailer da publicidade a experiencia estetica. da Silva, Alexandre Rocha; Iuva, Patricia de Oliveira May 1, 2013 7837
Implications of foreign language advertising. Pry, Carl G. Apr 1, 2013 529
How does advertising affect market performance? A note on generic advertising. Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, Kyle W. Abstract Apr 1, 2013 9263
MAP rule mystery shopping. Pry, Carl G. Editorial Jan 1, 2013 551
Gender representation in advertisements. Bratu, Sofia Report Jan 1, 2013 2251
Advertising, research and development, and capital market risk: higher risk firms versus lower risk firms. Chen, Miao-Ling; Peng, Chi-Lu; Wei, An-Pin Report Sep 1, 2012 11200
Job openings for library professionals in Pakistan: a content analysis. Mustafa, Ghulam; Ansari, Munira Nasreen Report Jul 1, 2012 2720
Is an annuity a good idea in the present climate? ADVERTISING FEATURE Independent financial advice. Jan 23, 2012 478
Advertising and Autobiographical Discourse. Fontela, Maria Angeles Rodriguez Critical essay Dec 1, 2011 3478
Giving you what you want. Colpas, Phil Viewpoint essay Aug 1, 2011 482
Measuring of advertising efficiency/Mereni efektivnosti reklamy. Stahkova, Pavla Jul 1, 2011 4316
Standardization or adaptation in international advertising strategies: the roles of brand personality and country-of-origin image. Wang, Xuehua; Yang, Zhilin Jul 1, 2011 4812
The importance of creativity in advertising, digital technology, and social networking. Voloaca, Ioana Diana; Bratu, Sofia; Georgescu, Matei; Ghencea, Flavia Lucia; Voicu, Adela Report Jun 1, 2011 3517
Towards an understanding of the discourse of advertising: review of research with special reference to the Egyptian media. El-daly, Hosney M. Report Jun 1, 2011 11688
Public desire for 'little taste of luxury' boosts profits at M&S; EFFECTIVE ADVERTISING ALSO IMPACTS ON STRONG RESULTS. May 25, 2011 731
Repeating a good AD pays off. Brennan, Carrie Mar 1, 2011 595
The language of advertising and the novel: Naipaul's A House for Mr. Biswas. Ong, Yi-Ping Report Dec 22, 2010 12120
A new career in managing money; BIRMINGHAM METROPOLITAN COLLEGE Advertisement feature. Nov 25, 2010 545
StriVectin's upscale approach to advertising. Grayson, Suzanne Feb 1, 2010 872
Afridi urges effective awareness campaign. Jan 27, 2010 318
Jobs to put students in the money; ADVERTISEMENT FEATURE. Nov 26, 2009 321
Experimental evidence on advertising and price competition. Du, Ninghua Report Aug 1, 2009 5122
D-T-C advertising: good for patients? Coopman, Robert Jan 19, 2009 677
Art and agency. Griffin, Tim Editorial Oct 1, 2008 909
Traffic Safety: Improved Reporting and Performance Measures Would Enhance Evaluation of High-Visibility Campaigns. May 1, 2008 694
Philly 'Inquirer' Rips Pennsylvania 'Public Notice' Bill. Strupp, Joe Apr 30, 2008 319
Advert ban for size zero. May 16, 2007 147
In Article 234 reference from Belgian court of suit by one supermarket against another over its allegedly faulty comparison advertising, European Court of Justice rules that EU law does not ban such advertising as long as it can be verified by customers who wish to examine claims. Oct 1, 2006 1011
Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? Berens, Camilla Jul 1, 2006 2286
Horse Racing: BLOODSTOCK DESK - Arc de triumph! PEDIGREE ANALYSIS Golden Jubilee winner another advert for Roberto line. Jun 28, 2006 1722
Perceived third-person effects and consumer attitudes on prevetting and banning DTC advertising. Huh, Jisu; Delorme, Denise E.; Reid, Leonard N. Jun 22, 2006 11065
Examining effects of advertising campaign publicity in a field study. Jin, Hyun Seung; Zhao, Xinshu; An, Soontae Jun 1, 2006 8064
Effectiveness of telescopic advertisements delivered via personal video recorders. Reading, Nicholas; Bellman, Steven; Varan, Duane; Winzar, Hume Jun 1, 2006 7075
Integrated marketing: the new "traditional" advertising? Green, Mark May 1, 2006 820
Principles of comparative advertising given airing. Apr 20, 2006 270
Plugs spring a leak: networks on brink of tipping point as product placement triples in primetime. Dempsey, John Sep 26, 2005 1291
Media planning and buying. Hatch, Cary Jul 1, 2005 569
A study was conducted to gauge the effect of alcohol advertisements on the amount of alcohol consumed by youths. Jun 22, 2005 144
Downward spiral: many journalists say media's duties, ethics are sliding in order to conform to the company's bottom line. Stoll, Michael; McManus, John Apr 1, 2005 1582
Don't buy into Yuletide hard sell. Heffern, Rich Dec 17, 2004 795
Pitch, pitch, pitch. Vilanch, Bruce Dec 7, 2004 577
Plug into your customer by getting unplugged: a growing number of technologies are available today to help you extend your business to your customers. Costides, Nick Nov 1, 2004 976
Bone of contention: Richard Meyer on Lynda Benglis's controversial advertisement. Meyer, Richard Nov 1, 2004 3886
Advertising in a time of fragmentation: combining traditional and new methods to reach the masses. Hayes, Toby G. Nov 1, 2004 1259
For Pete's sake. Brief Article Oct 1, 2004 165
TV's 30-second challenge: how to create inexpensive cable television advertising that works: a practical guide for those new to the medium. Albro, Walt Sep 1, 2004 2400
Quantifying the ripple: word-of-mouth and advertising effectiveness. Hogan, John E.; Lemon, Katherine N.; Libai, Barak Sep 1, 2004 6119
Maxfield Communications. Brief Article Aug 23, 2004 267
In search of mediocrity: in CRM, marketing and advertising; An overview of the problems that lead to mediocrity in Corporate America. Tehrani, Nadji Jul 1, 2004 1559
Better practices in advertising can change a cost of doing business to wise investments in the business. Blair, Margaret H.; Kuse, Allan R. Mar 1, 2004 9439
Study shows DTC ads' power. Jan 19, 2004 589
Deception and games of chance. Lapham, Steven S. Sep 1, 2003 596
Editorial: age-specific or cohort? Kover, Arthur J. Editorial Sep 1, 2003 327
Estimating advertising effects on sales in a competitive setting. Yoo, Boonghee; Mandhachitara, Rujirutana Sep 1, 2003 7216
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (86th, Kansas City, Missouri, July 30-August 2, 2003). Advertising Division. Jul 1, 2003 526
How advertising affects consumers. Weilbacher, William M. Jun 1, 2003 3482
Account planning: current agency perspectives on an advertising enigma. Hackley, Christopher E. Jun 1, 2003 8295
Industrial Organization. (Bureau News). Mar 22, 2003 1447
Jumpstarting product development: competitive analysis and conjoint measurement in the cosmetic industry. Moskowitz, Howard; Itty, Barbara Mar 1, 2003 9459
Increasing quality in measuring advertising effectiveness: a meta-analysis of question framing in conversion studies. Woodside, Arch G.; Dubelaar, Chris Mar 1, 2003 4176
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (85th, Miami, Florida, August 5-8, 2002). Advertising Division. Aug 1, 2002 460
A new model for measuring advertising effectiveness. Hall, Bruce F. Mar 1, 2002 6463
Comment on "benchmarking advertising efficiency" *. Luo, Xueming; Donthu, Naveen Mar 1, 2002 228
Advertising may be inefficient irrespective of how the advertising budget was set: a response to Riedesel's comment on "benchmarking advertising efficiency". Luo, Xueming; Donthu, Naveen Mar 1, 2002 556
A new model for measuring advertising effectiveness. Hall, Bruce F. Brief Article Mar 1, 2002 6449
The highway to enlightenment. (exhibit). Cooper, Arnie Brief Article Jan 1, 2002 184
Verso. Holmes, Oliver Wendell Brief Article Dec 1, 2001 350
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Advertising Division. Aug 1, 2001 339
An Analysis of Attitudes toward Statistics: Gender Differences among Advertising Majors. Fullerton, Jami A.; Umphrey, Don Aug 1, 2001 202
Ad fab. QUITTNER, JEREMY Brief Article Jul 3, 2001 1027
SEXY ADS Target Young Adults. REICHERT, TOM May 1, 2001 2802
Frogs Sell Beer: The Effects of Beer Advertisements on Adolescent Drinking Knowledge, Attitudes, and Behavior. Gentile, Douglas A.; Walsh, David A.; Bloomgren, Barry W., Jr.; Atti, Jule A.; Norman, Jessica A. Apr 1, 2001 262
Do You Model Ad Awareness or Advertising Awareness? SUTHERLAND, MAX; FRIEDMAN, LARRY Sep 1, 2000 3135
IMAGE IS...WELL, SOMETHING. Verhulst, Kari Jo May 1, 2000 737
Clutter.com. Absher, Frank May 1, 2000 80
SHOCK FETISH. WILLSON, MICHELE Apr 1, 2000 982
Gender Issues in Advertising Language. Artz, Nancy; Munger, Jeanne; Purdy, Warren Sep 22, 1999 5976
Advertising wearout: what and how you measure matters. Stewart, David W. Sep 1, 1999 2534
"Subtle servant:" a theme for the next decade. Gelb, Betsy D. Sep 1, 1999 2068
Inking a deal. Smith, Eric L. Brief Article Jun 1, 1999 210
Advertising and the public interest: legal protection of trade symbols. Brown, Ralph S., Jr. Reprint May 1, 1999 23056
PR or advertising - who's on top? Nemec, Richard Feb 1, 1999 2893
Internet marketing: advertising as information. Wilcox, Gary Feb 1, 1999 1290
The valuation of a firm advertising optimally. Epstein, D.; Mayor, N.; Schonbucher, P.; Whalley, A.E.; Wilmott, P. Jun 22, 1998 5397
Rebel rousers. Gillespie, Nick May 1, 1998 2270
Advertising and quality in the U.S. market for automobiles. Nichols, Mark W. Apr 1, 1998 7502
Sacrebleu! The jazz era is up for sale: gift merchandisers take license with history. Cass, Dennis Brief Article Dec 1, 1997 933
Clutter and serial order redefined and retested. Zhao, Xinshu Sep 1, 1997 10534
Building your list. Cover Story Jun 1, 1997 1573
The life of a salesman. Cook, William A. Editorial May 1, 1997 934
Is advertising still salesmanship? Jones, John Philip May 1, 1997 4616
The value of advertising tracking. Thomas, Jerry W. Apr 1, 1997 2146
Yesterday's boy of today. Feb 1, 1997 481
Advertising key to condom sales. Jan 6, 1997 667
Advertising: strongly persuasive or nudging? Barnard, Neil; Ehrenberg, Andrew Jan 1, 1997 7287
Product vs. brand ads. Youssef, Jenni Oct 21, 1996 891
"But first, a word from our sponsor." (advertising) Twitchell, James B. Jun 22, 1996 5466
Paradise tossed. Cook, William A. Editorial Mar 1, 1996 962
Applying laddering data to communications strategy and advertising practice. Reynolds, Thomas J.; Whitlark, David B. Jul 1, 1995 5075
Does advertising work? Eechambadi, Naras V. Jun 22, 1994 4926
Convergent findings increase our understanding of how advertising works. Blair, Margaret Henderson; Rosenberg, Karl E. May 1, 1994 4811
How advertising response modeling (ARM) can increase ad effectiveness. Mehta, Abhilasha May 1, 1994 5635
Selling the self: women and the feminine seduction of advertising. Blair, Kristine Mar 22, 1994 4303
Who pays for the media? Bogart, Leo Mar 1, 1994 5041
A brief observation about likability and interestingness of advertising. Stapel, Jan Mar 1, 1994 622
Getting the most out of frozen food advertising. Beck, Paul Feb 1, 1994 752
Enhancing advertising effectiveness through the use of culturally meaningful symbols. Bush, Alan Mar 22, 1993 2006
A marketing weapon hits its target in Eastern Europe. Jan 1, 1993 556
Does your advertising direct or intrude? Barrow, Peter Mar 22, 1990 1029
Palm oil: can PR pay off? Liebman, Bonnie May 1, 1989 211

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