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An emerging trend.

THERE WERE some stumbles in 2016, no one's denying that. But if the global household and personal products industry is to get growing again, much of the gains will come from emerging markets. According to Euromonitor International, global sales of personal care products increased just 4% to about $444 billion and household product gains were even lower, less than 1%, to about $143 billion. Most observers point the finger at slowdowns China and India, two countries that have been rising for years. In 2016, however, China's growth slowed to 6.5% as global demand for goods and services weakened. India's problems were more parochial. The country's decision last year to scrap 500 and 1000 rupee notes to curb illegal cash holdings pushed the country's GDP growth to "just" 6.1% in the fourth quarter from 7% in Q3. But once demonetization works its way through the system, India should reclaim its title of fastest growing major economy. Just last month, India's Commerce and Industry Minister Normal Sitharaman predicted that the country's luxury market will soar from $7 billion to $100 billion in just eight years. Others agree. According to research firm Amadeus, India's luxury travel market is expected to grow 12.8% a year through 2025--the fastest rate among 25 economies studied.

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No one is suggesting that laundry detergent and body wash are luxuries, but certainly fine fragrance and prestige skin care serums fit that bill. And if Indians are loading up on jewelry, you can bet they'll spend a fair amount on cosmetics, toiletries, perfume and advanced household cleaners. No surprise, then, that two Indian companies have cracked The International Top 30, our annual look at the leading household and personal products companies with headquarters outside the US. Sure, Godrej and Dabur come in at No. 28 and No. 29, respectively, but with a growing middle class there is plenty of reason to expect them to climb the Top 30 ranks rather quickly.

We've been publishing The International Top 30 since 1991 and in all that time, Unilever has been No. 1 on our list. But L'Oreal continues to gain on the leader and is far ahead of the No. 3 company, Kao. Rounding out the top 10 are Henkel, Shiseido, Reckitt Benckiser, Beiersdorf, AmorePacific, LVMH and LG.

To see how The International Top 30 ranks among US companies, log on to Happi.com and read The Top 50, our annual ranking of the biggest household and personal product companies with corporate headquarters in the US.

1 UNILEVER

United Kingdom

www.unilever.com

Sales: $33.2 billion

Key Personnel: Paul Polman, chief executive officer; Graeme Pitkethly, chief financial officer; David Blanchard, chief R&D officer; Marc Engel, chief supply chain officer; Alan Jope, president, personal care; Kees Kruythoff, president, North America; Leena Nair, chief HR officer; Nitin Raranjpe, president, home care; Keith Weed, chief marketing and communications officer; Jan Zijderveld, president, Europe.

Major Products: Home Care--Domestos, Omo, Surf, Ala, Biotex, Blueair, Brilhante, Cajoline, Cif, Coral, Drive, Jif, New Magic, Persil, Puro, Rin, Rinso, Robijn, Savo, Skip, Sun, Surf Excel, Unox, Viss, Vivere, Wheel, Xtra, Andy, Cunataf, Deja, Dero, Fab, Fofo, Lavomatic, Mimosin, Nevex, Radiante, Sunil, Sunlight, Super Pell, Szavo,Via,Viso,Vixal, Wipol and Wonderlight. Personal Care--Axe, Dove, Lifebuoy, Lux, Rexona, Signal, Sunsilk, Aviance, Badedas, International Breeze, Brut, Caress, Citra, Clear, Closeup, Duschdas, Eskinol, Fair & Lovely, Fissan Baby, Hazeline, Pears, Pond's Simple, Suave, Sunlight, Tigi, V05, Vaseline, Williams, Zwitsal, Aim, Amodent, Andrelon, Baba, Block & White, Clinic Plus, Coco Varela, Cream Silk, Dawn, Elefante, Elle 18, Folicure, Gabi, Geisha, Glysolid, Good Morning, Hamam, Kalina, Le Sancy, Ayush Therapy, Liril, Matey, Monsavon, Organics, PS, Prodent, Proderm, Ultrex, Zendium, Zhonghua.

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New Products: Tresemme Keratin and Botanique, Lux Liminique, Dove Baby, Lifebuoy Silver, Dove Men + Care, Ayush, Axe Find Your Magic, Cif wipes, Surf Sensations, Persil Sensitive, Neutral detergent, Omo Progress, Domestos Power 5, Sunlight 2in1 and Hourglass Cosmetics (acquisition).

Comments: Hey big spender! Unilever may not be breaking the bank, but for the past 18 months or so, the company has been breaking out the checkbook, snapping up a range of companies like Dollar Shave Club, Blue Air, Seventh Generation, Living Proof, Murad, Dermalogica and, most recently, Hourglass. Founded in 2004 by Carisa Janes, Hourglass is known for its high-performance beauty products.

"We are delighted to be adding Hourglass to our portfolio of Prestige brands," said Alan Jope, president personal care, Unilever. "The color cosmetics category has been showing high growth-rates, driven by social media content, channel diversity and democratization of professional makeup techniques, and it therefore presents a significant opportunity. Hourglass is already a successful brand in this space, offering fantastic makeup products that also deliver skin care benefits, and we look forward to continuing to grow this wonderful brand."

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CEO Janes added, "As the first color brand in Unilever's Prestige portfolio, we are excited about this partnership as Hourglass continues to challenge the status quo with high performance luxury cosmetics. Unilever's commitment to innovation and social responsibility is aspirational, and perfectly aligned with our vision for the future of Hourglass."

Terms of the deal were not disclosed. The acquisition is expected to close sometime this quarter, subject to customary regulatory approvals.

It may be snapping up companies at a rapid pace, but apparently, Unilever knows how to position its lineup. In Kantar Worldpanel's fifth annual study of the world's most chosen FMCG brands, Unilever had the most brands. The analysis of FMCG brands measures which brands are being bought by the most consumers, most often, around the world. It examines around one billion households and 300 billion shopper decisions across 39 countries.

The 13 Unilever brands in the top 50 are Lifebuoy (3rd), Sunsilk (10th), Knorr (11th), Dove (12th), Lux (13th), Sunlight (14th), Pepsodent (18th), Surf (27th), Rexona (28th), Vim (29th), Brooke Bond (34th), Close Up (42nd) and Lipton (48th).

"Increasingly we see that people want to buy from companies and brands that not only have great products at the right price, but also fit with their values," said Keith Weed, chief marketing and communications officer. "Our experience is that brands whose purpose and products respond to that demand are delivering stronger and faster growth. Our business is investment-led, innovation-led and sustainability Ted. We will continue to invest in our brands to drive their growth, popularity and consumer benefits whilst ensuring they are contributing positively to society and the environment."

Unilever's doing well by doing good strategy is paying dividends. Its most sustainable brands are growing more than 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016. In addition, in this Kantar study, more than two-thirds of the brands included in the top 50 were the Unilever Sustainable Living brands.

Kantar had more good news regarding Unilever's 10 billion euro home care business, noting that the company's 5% increase in sales outpaced the industry average and that 80% of sales are in emerging markets. The home care business benefitted from the launch of Surf Sensations, a fabric softener with perfume-like fragrances, and Comfort Intense fabric softeners.

In 2016, corporate sales fell 1%, but increased 4.3% at constant exchange rates. Personal care sales were [euro]20.2 billion, helped along by a Sunsilk relaunch and Tresemme Beauty-Full Volume range. Lifebuoy's handwashing campaign provided a lift to soap sales as the message rolled out in Kenya and Ethopia. Finally, sales of Dove took off, helped along by the Men+Care launch.

For the first quarter of 2017, sales rose 6% to [euro]13.3 billion, driven by a 3% price gain (primarily from Asia). In fact, emerging market underlying sales growth was 6.1%, with price up 5.3% and volume up 0.8%.

"The change program, 'Connected for Growth,' which we started to implement in the autumn last year is starting to bear fruit and is making Unilever more agile and closer to the local markets, unlocking both further growth and margin," said CEO Paul Polman.

For the year, Polman expects underlying sales growth of 3-5%, an improvement to underlying operating margin of at least 80 basis points and strong cash flow.

2. L'OREAL

France

www.loreal.com

Sales: $28.6 billion

Key Personnel: Jean-Paul Agon, chairman and chief executive officer; Laurent Attal, executive vice president, research and innovation; Vianney Derville, executive vice president, Western Europe Zone; Nicolas Hieronimus, deputy chief executive officer; Barbara Lavernos, executive vice president, operations; Brigitte Liberman, president, active cosmetics division; Isabel Marey-Semper, executive vice president, Christian Mulliez, executive vice president, chief financial officer; Alexis Perakis-Valat, president, consumer products division; Alexandre Popoff, executive vice president, Eastern Europe and Africa, Middle East; Lubomira Rochet, chief digital officer; Nathalie Roos, president, professional products division; Frederic Roze, executive vice president, the Americas Zone; Jerome Tixier, executive vice president, human resources and advisor to the chairman; Jochen Zaumseil, executive vice president, Asia Pacific Zone.

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Major Products: Hair care, skin care, sun care, color cosmetics, toiletries and fragrances sold under many brand names in different channels. Consumer--Gamier, L'Oreal Paris, Le Club des Createurs, Maybelline, SoftSheen-Carson. Professional--L'Oreal Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura Art of Hair, Keraskin Esthetics. Luxury--Lancome, Biotherm, Helena Rubenstein, Kiehl's, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel,YSL Beaute. Active Cosmetics--Vichy, LaRoche-Posay, Innerve, SkinCeuticals, Sanoflore. Personal care--The Body Shop.

New Products: Biolage R.A.W., Acquisitions--IT Cosmetics, Atelier Cologne, and CeraVe, AcneFree and Ambi skin care

Comments: Additions...and subtraction. Last month L'Oreal agreed to sell The Body Shop to Natura. A purchase price was not disclosed but L'Oreal had previously said the brand was worth $1.1 billion, a figure disputed by analysts who said the price was too steep for a company that has lost control of the natural beauty space. L'Oreal paid about [euro]940 million for the company back in 2006.

"It is the best new owner we could imagine to nurture the brand DNA around naturality and ethics," said Jean-Paul Agon, chairman and CEO of L'Oreal. "Natura will support The Body Shop development in the long-term and enable The Body Shop to best serve its customers while respecting its strong commitments towards its employees, franchisees and stakeholders."

Jeremy Schwartz, chairman and CEO of The Body Shop, agreed. "The ethical values and expertise of Natura makes it the perfect new owner for The Body Shop to accelerate the rejuvenation of the brand and its future expansion,"he said.

Last year,The Body Shop posted retail sales of [euro]1.5 billion and net sales of [euro]921 million. For the first quarter of 2017, The Body Shop's sales fell 1.4% to just under [euro]200 million.

Despite the sale, L'Oreal will remain the biggest beauty company in the world, and, in fact, it got a bit bigger with the recent acquisition of CeraVe, AcneFree and Ambi from beleaguered Valeant for $1.3 billion. That skin care purchase followed the 2016 acquisitions of IT Cosmetics for $1.2 billion a year ago and, more recently, Atelier Cologne.

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The moves come after L'Oreal posted good, not great, results in 2016. Sales increased more than 2%, but it was the slowest increase since The Great Recession, when the company reported a decline in sales. By segment, skin care accounted for 28.5% of sales, followed by makeup (26.4%), hair care (19.2%), hair color (12.1%), fragrance (9.5%) and other (4.4%).

By region, Western Europe accounted for 32.1% of sales with North America representing 28.5%. New Markets, on the other hand, now account for the plurality of sales (39.4%), but that business is made of Asia Pacific (22.6%), Latin America (7.4%), Eastern Europe (6.3%) and Africa, Middle East (3.1%).

By division, consumer products posted a 4.4% increase in like-for-like sales on the strength of makeup (up 10.3%) and hair care. Makeup sales benefitted from the popularity of Maybelline New York and L'Oreal Paris, as well as NYX makeup and Essie nail colors. Hair care sales got a lift from the rollout of Ultra Doux by Gamier.

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L'Oreal luxe sales increased 6.9% (like-for-like), helped by a 25.3% surge in makeup sales. Dynamic growth was registered in China (+11.3%), US (+7.7%), UK (+10.5%) and Russia (+25.0%). Lancome is the No. 1 brand on the selective market in China and the No. 2 brand the US prestige market. Meanwhile, Yves Saint Laurent's sales surged 29%.

Professional sales increased 1.8% (like-for-like), helped along by a 17.6% gain in India. Biolage R.A.W., an environmentally-friendly professional hair care line, was launched in the US. Eight of its formulas are 95% biodegradable and its portfolio includes between 70-100% of ingredients that are of natural origin.

The active cosmetics unit saw sales rise 5.7%, driven by a 12% increase in La Roche-Posay sales. But sales aren't the whole story for the division, which is ramping up its efforts to reduce incidence of skin cancer. During the past two years, La Roche-Posay rolled out My UV Patch to help consumers adopt proper sun care habits; in 2015, the brand launched "Become a Skin Checker," to convince customers to keep an eye on moles--their own, as well as those of family and friends.

Finally, The Body Shop's sales rose less than 1%, but the retailer noted that skin care sales increased 7% last--not bad, but too little, too late to keep the dream of the late Anita Roddick from changing hands.

Underscoring the new reality, digital sales surged 32% last year to account for 6.5% of consolidated sales. Agon said more than 30% of advertising is digital, and the company has recruited 1,600 experts and trained nearly 10 times that amount in house.

"Digital is amplifying the power of our brands and bringing them even closer to our consumers," said Agon.

For the first quarter of 2017, sales topped [euro]7 billion, an increase of 7.5%. The luxury products division led the way, with sales jumping more than 17%, but every division reported an increase in sales. By geographic region, North American sales rose 11.7% and "new market" sales, led by Eastern Europe, jumped 23.2%.

3. KAO

Japan

www.kao.com

Sales: $11.2 billion

Key Personnel: Michitaka Sawada, president and chief executive officer; KatsuhikoYoshida, senior managing executive officer, president, consumer products; Toshiaki Takeuchi, senior managing executive officer; Masumi Natsusaka, managing executive officer; Motohiro Morimura, managing executive officer; Yasushi Aoki, managing executive officer; Hideko Aoki, managing executive officer; Kozo Saito, managing executive officer.

Major Products: Beauty Care--Sofina, Kanebo, Molton Brown, Biore, Jergens, Asience, John Frieda, Goldwell; Fabric and Home Care--Attack, Haiter, Magiclean; Human Health Care--Pyoura and Clear Clean oral care, Bub bath additives.

New Products: Raku-Raku Eco Pack refill, CuCute Clear Foam Spray dish detergent, Ultra Attack Neo liquid laundry detergent.

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Comments: Kao says a strong commitment by all members of the Kao Group to provide products and brands of excellent value for consumer satisfaction or "Yoki-Monozukuri" still drives the company 130 years after its founding.

Despite rising sales and income, Kao remains under pressure. Its top cosmetics brands, Sofina and Kanebo, both face stiff competition from multinationals. To boost innovation, last year Kao combined its fundamental technology research and product development research for cosmetics at the Odawara Complex.

Last year, Kao reduced carbon dioxide emissions by 14% and water consumption by 17% on a per unit of sales basis.

This year marks the start of K20, Kao's mid-term plan for 2017-2020. The plan is built on three platforms--foster a distinctive corporate image; maintain profitable growth; and provide returns to all stakeholders. Specifically, K20 is intended to propel Kao net sales of [yen]2.5 trillion by 2030, with one trillion coming from outside Japan. To reach those levels, company executives are determined to make Kao a company with a global presence, aim for like-for-like net sales CAGR of 5% and operating margin of 15%, and build three [yen]100 billion brands (Merries baby diapers, Attack laundry detergent and Biore skin care products to be specific). Company executives note that Kao reached or exceeded the goals of its previous plan (K15), which were based on net sales, operating income and sales outside Japan.

In 2016, beauty care accounted for 41.3% of corporate sales, with fabric and home care the No. 2 group, with 23.7% of sales. Beauty care sales were mostly flat due to weakness in Japan, and a slowdown in China. But demand in Taiwan and Indonesia was up and sales of skin care products and upscale Molton Brown grooming products were said to be solid in the Americas and Europe. Meanwhile, home care sales were up 2.9%, as Kao pivoted toward hygiene that it says"represents the boundary between health and cleanliness."

For the first quarter of 2017, consumer product sales rose a scant 0.1%, as beauty care sales declined 4% and home care sales dropped 2%. In contrast, human health care sales, which includes toothpaste and other personal hygiene items, rose 10.7%.

4. HENKEL

Germany

www.henkel.com

Sales: $10.2 billion

Key Personnel: Hans Van Bylen, chief executive officer; Carsten Knobel, executive vice president, finance, chief financial officer; Kathrin Menges, executive vice president, human resources and infrastructure services; Pascal Houdayer, executive vice president, beauty care; Bruno Piacenza, executive vice president, laundry and home care.

Major Products: Household--Cold Power, Mir, Persil, Perwoll, Purex, Sil, Spee, Sun andVernel laundry detergents; Pril and Pur dish detergents; Bref and Soft Scrub hard surface cleaners; Somat automatic dish detergent; Big D oven cleaner; Bloom, Catch and Combat pest control; Blue Star toilet bowl cleaner; Der General all-purpose cleaner; Clin glass cleaner. Personal Care--Schwarzkopf & Henkel, Schwarzkopf, Syoss, Alterna, Antica Erboristeria, Aok, BonaCure, BlondMe, Color Mask, Clynol, Brilliance, Blonde, Brilliance, Clynol, Color Mask, Color Ultime, Country Colors, Fibreplex, Fresh Light, Gliss Kur, Igora, Kenra, Keratin Color, Kit Racines, Konzil, Got2Be, Osis, Sexy Hair hair care products; Denivit and Theramed oral care; Diadem, Diadermine skin care; Diosa, Essensity and Nectra Color hair color; Dry Idea and Right Guard antiperspirants; Fa, La Toja, Neutromed personal cleansers; La Chat Soaps.

New Products: Beauty--Alterna Bamboo Beach, Gliss Kur Magnificent Strength hair care, Taft Fullness hair spray, Fa Dry Protect antiperspirant, Syoss Gloss Sensation hair color, Schwarzkopf Palette Intensive Color Creme, Schwarzkopf Brillance, Schauma 7 Blossom Oil, Schwarzkopf Men Zinc, Taft Fullness, Taft Power Electro, Glam Force, Fa Coconut Water and Coconut Milk shower gels, Dial Soothing Care body care, Right Guard Xtreme Odor Combat deodorant, Diadermine Lift + super Corrector; Household--Perwoll Renew 3D fine fabric detergent, Somat Phosphate-free automatic dishwasher detergent, Bref Power Aktiv toilet bowl cleaner; Acquisition--Sun Products, Nattura Laboratories.

Comments: The Sun makes things grow. No company knows that more than Henkel which, a little over a year ago, spent $3.5 billion to acquire Sun Products and its lineup of value-priced detergents. That acquisition made Henkel the No. 2 laundry care company in North America and provided a lift sales of household cleaning products, especially going forward. Interestingly, Henkel funded the acquisition with [euro]2.2 billion in bonds with negative yields--the first DAX corporation in Germany to utilize that instrument.

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Henkel says North America is its largest market, accounting for 25% of sales, and the Sun acquisition "marks an important step for Henkel in North America," according to the company. The consumer goods businesses of Henkel and Sun Products are being merged into a new shared site in Stamford, CT.

Laundry and home care sales increased 4.7% in 2016, well-ahead of a market that is still dogged by price and promotional competition. By region, Western Europe was flat, while growth in North America was moderate. Elsewhere, solid gains were recorded in Eastern Europe and Latin America, but sales in Africa/Middle East declined as a result of the challenging market environment.

Beauty care sales were essentially flat last year at $4.2 billion, but Henkel's mega-brand Schwarzkopf had more than [euro]2 billion in sales. In fact, Henkel's top 10 beauty brands accounted for more than 90% of division sales.

Western European results were tamped down by promotional activities and other pricing pressures. Elsewhere, Africa/Middle East sales continued to expand, but growth in Asia, outside Japan, slowed due to weakness in China. Latin America and Eastern Europe, both showed positive developments, according to Henkel. But no matter what the market, professional hair care remained "under pressure" as consumers limited their time and money spent at salons. Still, Henkel maintains it is the No. 3 player in the professional hair care category.

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In March, Henkel agreed to acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, and associated companies in the US, Colombia and Spain. The move strengthens Henkel's professional hair care business and expands its footprint in emerging and mature markets. Thanks to the popularity of brands such as Pravana and Tec Italy, Nattura had sales of more than $100 million last year.

"This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market," said Henkel CEO Hans Van Bylen.

"The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our beauty care business. They will complete our hair professional colorants core category and will reinforce Henkel's global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market," added Pascal Houdayer, who is an executive vice president and is responsible for Henkel's beauty care business.

The parties agreed to not disclose any financial details of the transaction, which is subject to customary closing conditions, including regulatory approvals.

For the first quarter of 2017, Sun Products continued to shine for Henkel, as laundry and home care sales jumped 29.5% to more than $1.8 billion. Henkel said strong organic sales were driven by gains in emerging markets. Asia, excluding Japan, achieved double-digit growth, while sales improved in Latin America. Eastern Europe and Africa/Middle East regions also had gains.

Beauty care sales rose 6.4% to about $1.1 billion in Q1. Like the home care business, emerging markets provided a lift in sales, as did salon products. Regionally, North America had a big increase in sales, while Western Europe sales were flat.

5. SHISEIDO

Japan

www.shiseido.com

Sales: $7.8 billion

Key Personnel: Masahiko Uotani, president and chief executive officer; Tsunehiko Iwai, executive vice president; Jun Aoki, corporate executive officer, human resources, advertising and design, China business innovation project; Yoichi Shimatani, corporate executive officer, R&D strategy, GIC integrated operations, cosmetics R&D, cosmetics technical information development, intellectual property; Shigekazu Sugiyama, corporate executive officer, Japan region; Jean-Philippe, Charrier, corporate officer, Asia-Pacific region; Kentaro Fujiwara, corporate officer, China region; Katharina Hohne, corporate officer, global professional business; Masaya Hosaka, corporate officer, SCM, production, technology and engineering, purchasing, factories, frontier science business; Mitsuru Kameyama, corporate officer, global information and communication technology; Yasushi Kushida, corporate officer, assisting chief technology and innovation officer, special mission projects; Yoshiaki Okabe, corporate officer, Shiseido brand unit, global prestige brands; Yoshihiro Shiojima, corporate officer, legal governance, compliance, sustainability strategy, executive and external relations; Mikiko Soejima, corporate officer, beauty creation, Japan region, beauty consultation planning, consumer information; Norio Tadakawa, finance, financial management, investor relations, business development.

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Major Products: Skin care, color cosmetics, sun care, fragrances and toiletries. Prestige--Shiseido, Cle de Peau Beaute, BareMinerals, Buxom, Nars, IPSA, Laura Mercier, Benefique; Fragrances--Dolce & Gabbana, Issey Miyake and Narciso Rodriguez; Cosmetics--Elixir, Maquillage, Haku, Prior, Anessa, Aqualabel, Integrate, D Program, Aupres, Urara, Pure & Mild, Za; Personal Care--Senka, Tsubaki, Sea Breeze; Professional--Shiseido and Joico; Technology--MatchCo. (acquired in 2017).

New Products: Buxom Full-On Lip Cream & Polish; Joico InstaTint line extensions (Rose Gold, Amethyst and Violet Opal); Nars color cosmetics Fall 2017 collection.

Comments: For more than 100 years, Shiseido has been the dominant player in the Japanese beauty market. In the past decade, the company has moved aggressively into other parts of Asia and now it is expanding rapidly in other parts of the world via product launches and acquisitions. In fact, its products can be found in about 120 countries around the world. Company executives are determined to reach [yen]1 trillion in sales by 2020 (sales reached [yen]855 billion last year) with over [yen]100 billion in operating income.

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To get there, Shiseido shook up its Japan-centric structure by moving toward a matrix organization with Centers of Excellence to create new value. Japan hosts the Center of Excellence for skin care, the Americas for makeup and digital marketing, and Europe for fragrance.

By region, Japan still accounts for 48% of sales, followed by the Americas (19.1%), China (14.2%), EMEA (10%), Asia Pacific (5.8%) and travel retail (2.9%). By category, prestige sales accounted for 39.9% of sales last year, followed by cosmetics (31%), personal care (9.4%), fragrance (7.9%) and professional (5.5%). Prestige product sales rose 15% to account for 39.9% of sales last year. Cosmetic sales increase 1% to 31% of sales. Fragrance sales fell 15%.

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It seems to be working. In Q1 2017, sales rose 9% to more than [yen]232 billion ($2.05 billion at current exchange rates).

6. RECKITT BENCKISER

United Kingdom

www.rb.com

Sales: $6.5 billion

Key Personnel: Rakesh Kapoor, chief executive officer; Amedeo Fasano, executive vice president, supply; Roberto Funari, executive vice president, category development; Rob De Groot, area executive vice president, ENA; Adrian Hennah, chief financial officer; Frederic Larmuseau, area executive vice president, developing markets; Darrell Stein, senior vice president, information services; Deborah Yates, senior vice president, global human resources.

Major Products: Household and personal care products. Brands include Vanish, Calgon, Woolite, Lysol, Dettol, Cillit Bang, Harpic, Air Wick, Mortein,Veet and Clearasil.

New Products: Wave toilet block, Veet Sensitive Precision, Scholl/Amope Wet & Diy rechargeable pedi.

Comments: Nineteen powerbrands--including Harpic, Finish and Dettol--continue to power RB, which derives more than 80% of sales from these leading brands.

The group's geographical segments are made up of ENA (Europe, Russia/CIS, Israel, North America, Australia and New Zealand) and DvM (North Africa, Middle East, Turkey, Africa, Asia, Latin America, Japan, South Korea and ASEAN). Sales in ENA rose 10% due, in part, to the popularity of Finish in North America, and Harpic Waves and Air Wick Pure in Germany, the UK, France, Spain and Australia.

DVM sales jumped 14%, although like-for-like sales were weighed down by suits over deadly sterilizers that were sold in South Korea. Oxy Reckitt Benckiser sold a disinfectant designed for humidifiers, but the Oxy system was linked to more than 100 deaths last year. In South Asia, the popularity of Dettol and Harpic helped India post strong gains despite the demonetization policy that plagued the country in Q4. Sales in China rose sharply thanks, in part, to a robust e-commerce channel which accounted for 30% of RB's sales in the country. Indonesia and Thailand also posted good results. The weak links within DvM were Brazil, Turkey and Saudi Arabia.

RECKITT BENCKISER CUTS THE MUSTARD

* RB sold its food business, which includes French's Mustard and Frank's Red Hot, to McCormick & Co. for $4.2 billion. RB will use proceeds from the sale to help pay down debt after buying baby formula maker Mead Johnson for $17.9 billion.

"Following the acquisition of Mead Johnson Nutrition, this transaction marks another step towards transforming RB into a global leader in consumer health and hygiene," explained RB CEO Rakesh Kapoor.

Home care sales increased 7%, led by Vanish, the world's No. 1 fabric treatment; as well as Calgon, the No. 1 water softener and Air Wick, the No. 2 air care brand. The introduction of Air Wick Pure boosted sales, but a decline in Vanish sales was blamed on the tragic events in South Korea.

Although not in Happi's field, no discussion of RB can neglect the $16.6 billion acquisition of Mead Johnson, a leader in infant and children's nutrition. It fits well with RB's stated purpose: "to provide people with innovative solutions for healthier lives and happier homes."

7. BEIERSDORF

Germany

www.beiersdorf

Sales: $6.2 billion

Key Personnel: Stefan F. Heidenreich, chief executive officer; Jesper Andersen, executive board member, finance and quality; Stefan De Loecker, executive board member, Near East and Americas; Ralph Gusko, executive board member, consumer brands and Asia Pacific; Thomas Ingelfinger, executive board member, Europe; Zhengrong Liu, executive board member, human resources and corporate communications; Vincent Warnery, executive board member, pharmacy and selective.

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Major Products: Skin care and personal care products that include Nivea, Eucerin and La Prairie.

New Products: Nivea Deo Protect & Care, Nivea Hairmilk Care Shampoo and Conditioner, Nivea Care Shower Silk Mousses and Nivea Creme Care Facial Cleansing range, La Prairie Skin Caviar Essence-in-Lotion, La Prairie Cellular Radiance Perfecting Fluide Pure Gold.

Comments: Corporate sales rose 1% and consumer sales were just a tiny bit better, with a gain of 1.1%. But company executives proudly noted that emerging markets accounted for more than half of sales last year in the consumer segment, driven by double-digit gains in Russia, Brazil, Mexico, India, Korea and South Africa.

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As part of its Blue Agenda, Beiersdorf is intent on expanding the Nivea brand and expanding into emerging markets, two objectives that the company more than met in 2016. In fact, Nivea was again voted Germany's most trusted brand in 2016. In an effort to give the people what they want, Beiersdorf successfully expanded the Nivea name with the rollout of Nivea Deo Protect & Care to more than 100 countries. Meanwhile, a new conditioner, shampoo, shower milk and facial cleanser were all launched under the Nivea umbrella.

Sales of Nivea products rose 3.8% last year thanks to gains posted by existing products like Nivea Deo, Shower, All-Purpose Creams, Men, Black & White and Fresh.

Eucerin's sales rose 1.5% driven by gains within the sun care category and particularly good results in Germany, Italy and Korea.

La Prairie sales were buoyed by the Skin Caviar collection, especially Skin Caviar Liquid Lift and the rollout of Skin Caviar Essence-in-Lotion. Another new product, Cellular Radiance Perfecting Fluide Pure Gold, also drove sales higher. Travel retail, China, Australia and the UK were all good markets for this prestige brand.

The good news continued into 2017, as corporate sales rose 7.7%, thanks to a 13.3% gain in the Americas. Most of the increase could be tracked back to the Tesa medical business, but consumer product sales rose 3%. Within the consumer business, Eastern European sales surged more than 18% and Latin American sales soared 20.3%.

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Earlier this Summer, Beiersdorf noted that, like many other multinationals, its IT system was hit by a cyberattack. The perps disrupted phone and email operations, but both were up and running within a couple of days--all without any data leakage.

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Beiersdorf plans to build a new [euro]230 million headquarters and research center in the company's home district of Hamburg-Eimsbiittel. For decades now, the company has used three neighboring sites. The new headquarters will replace the headquarters situated between Unnastrasse and Quickbornstrasse. By adding the research building (which will be ready in early 2020), Beiersdorf will expand its research and development capacities in Hamburg to 45,000 square meters.

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"With the construction of our new headquarters in Hamburg, Beiersdorf is sending a clear signal about its future growth. We have been very successful in recent years. We have significantly expanded our international business, developed outstanding innovations and put Beiersdorf on a stable and profitable growth path. This is the result of all our employees'hard work," said Stefan F. Heidenreich, CEO of Beiersdorf AG. He added: "Building a new headquarters shows the confidence we have in our business strengths. With this major investment, we are also expressing our commitment to Hamburg and Germany as business locations. Beiersdorf and Hamburg are connected by their open-mindedness and internationality. It's a good fit."

8. AMOREPACIFIC

South Korea

www.amorepacific.com

Sales: $5.7 billion

Key Personnel: Suh Kyungbae, chairman and chief executive officer; Shim Sangbae, president and chief executive officer.

Major Products: Skin Care--Sulwhasoo, Laneige, Mamonde, Innisfree, Hera, lope, Happy Bath, Primera, Odyssey, Illi, Lirikos, Aestura, Makeon; Cosmetics--Etude, Hanyul, Espoir, Aritaum; Fragrance--Annick Goutal, Lolita Lempika; Inner Beauty--Vital Beauty; Hair Care--Ryo, Mise-en-Scene; Oral Care--Median.

New Products: Happy Bath and Illi brand extensions; Innisfree--Jeju Lava Sea Water, My Cushion; Etude--Play 101 Stick and Brow Gel Tint; Amorepacific Resort Collection.

Comments: With 2016 sales rising 18% in local currency, AmorePacific continues to climb the ranks of the world's biggest beauty companies. It ranks No. 8 on The International Top 30 list, but the company cracked the Top 10 in Women's Wear Daily's Global 100 beauty companies. Hitting that milestone has been a goal of the company for more than a decade.

As CEO Suh Kyungbae noted, the results underscored the company's management slogan,"Together, We Can."

Sales in Korea rose 12% to just over four billion won, but international sales jumped 35% as all five major brands--Sulwhasoo, Laneige, Mamonde, Innisfree and Etude--all posted an increase in sales.

Within the Korean market, prestige beauty sales increased as Sulwhasoo opened a flagship store and Hera expanded its Seoulista brand. Travel retail got a lift through the expansion of global and online stores and a new digital platform improved door-to-door efficiency. Mass sales were mixed, as the oral care business suffered from a toothpaste recall, but hair and body care sales benefitted from the consumer's desire for premium-priced formulas. Outside Korea, Asian sales soared 38% thanks to the successful launch of Hera in China. Sales in North America got a double-digit lift following an expansion in Canada. Sales increased just 4% in Europe.

For the first quarter of 2017, sales rose 5.5% in local currency, but the rate of increase slowed due to a stagnant Korean economy and a decline in the country's tourism. However, international sales rose 17% as the company opened new Sulwhasoo stores and Laneige expanded its customer base throughout Asia. Innisfree, too, grew throughout the region, especially in the large Indonesian market. European sales increased 7% following the decision to invest more in Annick Goutal. Only North American sales fell in Q1, as AmorePacific rejiggered its business portfolio to reverse a 16% decline in US results.

9. LVMH

France

www.lvmh.com

Sales: $5.4 billion

Key Personnel: Bernard Arnault, chairman and chief executive officer; Antonio Belloni, group managing director; Nicolas Bazire, development and acquisitions; Chantal Gaemperle, human resources and synergies; Jean-Jacques Guiony, finance; Chris de Lapuente, Sephora and Beauty; Philippe Schause, duty-free stores; Jean BaptisteVoisin, strategy.

Major Products: Perfumes and Cosmetics. Brands include Guerlain, Acqua de Parma, Parfums Christian Dior, Givenchy Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Kenzo Parfums and Fresh.

New Products: Givenchy--Mon Guerlain; Sephora--KatVon D; Benefit--Brow Collection; Guerlain--La Petite Robe Noire; Kenzo--Kenzo World; Fresh--Vitamin Nectar; Parfums Loewe--Loewe 001; Christian Dior--Poison Girl, Miss Dior Absolutely Blooming. To be launched: Fenty Beauty by Rihanna.

Comments: Remember the Great Recession of 2008-09? The LVMH customer certainly doesn't! While others struggle, this decidedly prestige house of consumer brands continues to post gains year after year. Corporate sales rose 5% in 2016 and sales of perfumes and cosmetics increased 6%.

By region, Asia (excluding Japan) accounted for 28% of perfume and cosmetic sales, followed by Europe (ex-France), 25%; US, 18%; France and Other Markets, 12% each; and Japan, 5%. Last year, makeup surpassed fragrance as LVMH's biggest business, 44% v. 38%, with skin care accounting for 18% of sales.

The biggest internal news in 2016 was the redevelopment of Les Fontaines Parfumees. Located in Grasse, the heart of the fine fragrance industry, the site celebrates the creativity and expertise of local artisans and the exceptional characteristics of raw materials in the Grasse region. By brand, Parfums Christian Dior's sales rose on the strength of Sauvage, J'adore and Miss Dior. Guerlain benefited from the introduction of a new makeup collection and the rollout of a new version of Intense fragrance. Parfums Givenchy posted big gains in Asia, due to the popularity of Le Rouge Lipstick and Prisme Libre face powder. Benefit Cosmetics had a hit on its hands with the rollout of Brow Collection, while sales of Make Up For Ever increased in every region of the world, according to LVMH.

Consumers' thirst for luxury goods wasn't quenched in Q1, as LVMH's corporate sales rose 15% and all groups contributed to the increase as gains were posted in Asia, Europe and the US. Sales of perfumes and cosmetics increased 12% in the period, driven by the success of Christian Dior fragrances and cosmetics and Guerlain's launch of Mon Guerlain. Parfums Givenchy benefited from the development of its lipstick offerings in Asia, and Kat Von D, which bowed in Sephora at the start of the year, has found a growing audience. At the close of the quarter, the company announced that Maison Francis Kurkdjian is joining the group. The fragrance house was founded in 2009 by Marc Chaya and Francis Kurkdjian, who continue in their roles as CEO and creative director, respectively. Its collection of fragrances are available in 40 countries.

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This fall, Fenty Beauty by Rihanna will debut in the Kenzo division.

10. LG HOUSEHOLD & HEALTHCARE

South Korea

www.lgcare.com

Sales: $4.1 billion

Key Personnel: Suk Cha, chief executive officer and vice chairman.

Major Products: Cosmetics--Whoo, O Hui, SU:M37, Belif, Beyond, Dermalift, ChungYoonJin, Tuneage CNP, Isa Knox, Sooryehan, Lacvert, Cathycat, Vonin, Carezone, The Saga of Xiu, The Face Shop, VDL, VOV, Philosophy, Makeremake; Hair Care--Elastine, Reen, Organist, Phyto Derma, Silk Therapy; Oral Care--Perioe, Bamboo Salt; Cleaning--Homestar, Safe, Jayeonpong, PongPong; Skin Care--On The Body, Gentology; Laundry--Saffron, Hanip, Tech, Super Ti, Fiji, Oxygen Clean; Air Care--Happybreeze, Partel, Healing&Nature,Veilment.

New Products: S UM 37 secret eye cream; LG Farouk hair care (joint venture), Reach oral care (acquisition).

Comments: LG continues to chug along, posting double-digit gains again. Corporate sales rose 24.6% last year, and operating profits jumped nearly 43%. Profit margin improved 18.3% and the company credited prestige cosmetic sales for much of the gains. Sales of luxury cosmetics grew 40% and its sales contribution increased to 69% within cosmetics. Prestige cosmetic sales were led by perennial topseller, Whoo, which achieved sales of more than $1 billion last year. Meanwhile, fermented cosmetics brand SU:M, which debuted in China last year, nearly topped the $300 million mark in sales, according to LG.

Household product sales rose 5.4% last year to $1.3 billion. Operating profit increased 9%, as consumers flocked toward premium formulas. LG's household care market share reached 37%, as the company maintained its No. 1 position in Korea.

In October, LG expanded its presence in the hair care category by forming a joint venture with Farouk Systems (No. 49 in Happi's Top 50, July 2017). The JV, LG Farouk, is expected to expand and enhance the presence in both Korean and international hair care market through synergy from R&D and marketing leadership. Under terms of the agreement, LG will have an access to Farouk's network in North America such as hair salons and beauty specialty stores to introduce premium hair care products as well as a variety of cosmetics. In addition, LG Farouk will strengthen its brand portfolio in Korea by introducing more brands in shampoo, colorants and hair styling products. This isn't the first time that LG has teamed up with Farouk. In 2013 LG introduced Farouk's Silk Therapy brand into Korea.

Late last year, LG acquired the Reach oral care business in the Asia Pacific market from Johnson & Johnson. A purchase price was not disclosed. The move is expected to enhance LG's oral care business in existing markets such as Korea, China, Taiwan, Japan and Vietnam, and in new markets such as Australia, New Zealand and India. According to LG, the global oral care market rose 5.5% CAGR during the past five years and global sales topped $40 billion in 2015.

In 1Q 2017, corporate sales rose 5.4%. It marked the 47th consecutive quarter that sales increased. Moreover, operating profit increased 11.3%. Cosmetic sales increased 7.2%, driven by big gains in luxury cosmetic sales. Household sales increased 2.7% in Q1.

11. CHANEL

France

www.chanel.com

Sales: $3.8 billion

Key Personnel: Alain Wertheimer and Gerard Wertheimer, co-owners; Alain Wertheimer, global chief executive officer; Christine Dagousset, president, fragrance and beauty; John Galantic, president, US and chief operating officer; Barbara Menarguez, executive vice president, fragrance and beauty.

Major Products: Fragrances--Chanel No. 5, Allure, Allure Homme, Coco, Coco Mademoiselle, Chance, No.19, Cristalle, Pour Monsieur, Antaeus, Egoi'ste, Les Exclusifs, Bleu de Chanel. Skin care--Sublimage, Ultra Correction Lift and Line Repair, Hydramax + Active, White Essentiel, Le Blanc, Hydra-Beauty. Color cosmetics--Rouge Allure, Rouge Coco, Le Vernis, Inimitable, Inimitable Intense, Les 4 Ombres, Vitalumiere, Joues Contrastes.

New Products: Chanel No. 5 L'eau, Gabrielle Chanel eau de parfum; Les Beiges color collection; Mist It anti-fatigue mist; Hydra Beauty micro serum.

Comments: Chanel dominates every top fragrance list, but even an iconic scent like No. 5 can benefit from a reinterpretation. Enter Chanel No. 5 L'Eau, which is billed as a youthful scent intended to appeal to millennials. Chanel No. 5 L'Eau, created by Olivier Polge, contains top notes of lemon, mandarin, orange, neroli and aldehydes; middle notes of rose, ylang-ylang and jasmine; and a drydown of cedar and white musk. According to sources, the introduction of L'Eau helped Chanel's fragrance sales rise 2%.

Earlier this year, Barbara Menarguez was named executive vice president of fragrance and beauty, succeeding Julien Gommichon, who left the company. Menarguez has been with Chanel for 19 years, and most recently served as senior vice president and chief financial officer of fragrance and beauty. Prior to Chanel, Menarguez worked at Lenox as director of finance and Deloitte as senior audit manager. Chanel was one of her audit clients when she was with Deloitte.

This Spring, Chanel introduced Hydra Beauty Micro Creme, which it calls the first cream based on camellia micro-droplets. Chanel says its research has taken a new step in the area of microfluidics for cosmetics, resulting in an emulsion that is more orderly than conventional technologies. Droplet stability is secured by a complex coacervation process which combines two polymers interacting together in the manner of "molecular velcro tapes" to form an evanescent membrane. These calibrated and stable droplets burst instantly upon application with outstanding moisturizing efficiency for the skin, according to Chanel.

For the consumer, Hydra Beauty Micro Creme delivers a"sensory cascade" where the fresh feeling of water is followed by the richness of the oil. Hydra Beauty Micro Creme was created with the help of Capsum, a startup company, based in Marseille, with expertise in microfluidics.

"This is an example of successful co-development between Chanel and a start-up,"said Christian Mahe, senior vice president of Chanel Beauty Research and Innovation. "This microfluidics innovation platform is capable of broadening the scope of possibilities--new technologies, new visuals, new textures--to develop tomorrow's cosmetics."

The company has high hopes for the recently launched Gabrielle Chanel EDP, which has been described as an "abstract floral." Following a limited launch earlier this summer, the scent will reach 10,000 doors around the world. Company executives expect Gabrielle Chanel to crack the top 10 best-selling global scents. If it does, Gabrielle Chanel is sure to be flanked by Coco and No. 5!

12. LION

Japan

www.lion.com

Sales: $3.3 billion

Key Personnel: Itsuo Hama, president and chief executive officer; Yuji Watari, senior managing executive officer; Masazumi Kikukawa, managing executive officer; Kenjiro Kobayashi, senior executive officer; Toshio Kakui, senior executive officer; Takeo Sakakibara, senior executive officer.

Major Products: Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners.

New Products: Bright W liquid oxygen laundry bleach; Kaori to Deodorant no Soflan fabric softener; Hadakara body wash; Shield Nyusankin bacteria supplement, Kurozu Ninniku supplement.

Comments: Times are good at Lion. President Itsuo Hama noted that during 2016, raw material costs declined, the yen strengthened, personal consumption recovered and international markets were solid. In this environment, the company set a new sales record, and operating income rose nearly 50%. Domestic consumer product sales rose 5.3% last year, while Lion's international business increased less than 2%.The company noted that profitability improved due to strong sales of high-value-added products and the streamlining of competition-related expenses in Japan as well as a solid performance in the personal care field overseas.

Hama credits, in part, Lion's V-2 Plan (Vision 2020 Part 2). Under the plan, Lion continued to implement a range of measures based on four strategies: qualitative growth of the domestic business; quantitative international expansion; development of new business value and enhancement of organizational learning capabilities.

Internationally, sales were steady in Lion's mainstay countries, including Thailand and Malaysia in Southeast Asia, and South Korea and China in Northeast Asia. Lion executives feel so strongly about their business prospects in Thailand that the company is building a 1 billion baht factory in Chon Buri province which will produce home care products and detergents. Elsewhere, Lion is determined to expand in Myanmar, Laos, Cambodia and Vietnam. Outside Southeast Asia, Lion is expanding in the Middle East, particularly in Iran.

High-value-added products, such as toothpastes and toothbrushes in the oral care field and antipyretic analgesics and eye drops in the pharmaceutical products field, saw strong sales. Furthermore, Top Super Nanox super-concentrated liquid laundry detergent, Hadakara body wash and other new products received favorable consumer reviews, contributing to segment performance.

It's all part of a broad strategy to become a next-generation health care company. For as Hama pointed out, in oral care, recent research has identified a close connection between the hygiene of a person's mouth and their physical health.

"As Lion seeks to become a next-generation healthcare company, I think investors can look forward to dramatic growth and a future filled with potential,"predicted Hama.

Looking ahead to the remainder of 2017, domestic consumer product sales are forecast to grow 1.0%, and international sales are expected to rise 6.8%. Overall net sales are forecast to grow 2.4% year-on-year to [yen]405 billion.

In 2018, Lion will announce its growth strategy for 2021.

13. GLAXOSMITHKLINE

United Kingdom

www.gsk.com

Sales: $2.4 billion

Key Personnel: Emma Walmsley, chief executive officer; Roger Connor, president, global manufacturing and supply; Simon Dingemans, chief financial officer; Brian McNamara, chief executive officer, GSK Consumer Healthcare; David Redfern, chief strategy officer; Dr. Patrick Vallance, president, R&D.

Major Products: Oral care--Sensodyne, Polident/Corega, Parodontax, Biotene and Aquafresh.

New Products: Sensodyne Deep Clean toothpaste.

Comments: GlaxoSmithKline is the No. 3 player in the global oral care segment. Last year, Sensodyne became the company's first [pounds sterling]1 billion consumer health care brand, which makes it the third-largest product by sales in the GSK portfolio.

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For Q1 2017, sales rose in every segment, although consumer healthcare sales rose just 2%. However, oral care sales rose 7% to $715 million in the period. Sensodyne drove sales higher, as did Parodontax, reflecting gains in Europe and International markets, as well as the brand's US launch. The newest toothpaste in the Sensodyne lineup is Deep Clean, which is said to work inside the tooth to help calm the nerves for 24 hours, while providing all of the benefits of regular toothpaste.

On April 1, Emma Walmsley became CEO at GSK, succeeding Andrew Witty who retired. Walmsley had been president of the consumer healthcare division. She joined GSK in 2010 from L'Oreal, where she held a variety of marketing and management roles in the UK, Europe and US.

GSK may be leading the way in oral care research, but the company is always looking for outside help. At innovation.gsk. com, potential partners can view a list of current oral care needs, which include plaque-reducing or plaque-inhibiting solutions, gum health and enamel health.

14. KOSE

Japan

www.kose.co.jp

Sales: $2.3 billion

Key Personnel: Kazutoshi Kobayashi, president; Takao Kobayashi, senior managing director; Kiyoto Nagahama, executive director; Noboru Naito, executive director; Masanori Kobayashi, executive director, general manager, global business development; Michihito Yanai, director, chief executive officer, Kose America, Inc. and Kose Brasil Ltda.; Tomoyuki Nio, executive officer, general manager, global business division and Asia Operation Dept., president, Kose Cosmetics Co. Ltd. (China) and Kose Cosmetics Sales (China) Co., Ltd.; Takumi Hasegawa, executive officer, general manager of product designing department; Minoru Ushimura executive officer, general manager, human resources; Akinobu Hayashi, executive officer, director of R&D laboratories, general manager of customer value creation laboratories and advanced cosmetic research laboratories.

Major Products: Skin care, cosmetics and toiletries sold under several brand names in different sectors. High Prestige--Decorte, Jill Stuart, Sekkisei MYV, Infinity, Predia, Addiction, Paul Stuart, Awake, Tarte; Prestige--Sekkisei, One by Kose, Shirosumi, Hadakiwami, Astablanc, Esprique, Carte Clinity, Crie, Phil Naturant, Formule, Maihada; Cosmetaries--Visee, Fasio, Elsia, Nature & Co, SportsBeauty, Nailholic, Stephen Knoll New York, Rimmel, Softymo, Je l'aime, Clear Turn, Suncut, Kokutousei, Grace One.

New Products: One by Kose medicated moisturizing serum, Esprique makeup collection.

Comments: Kose marked its 70th anniversary last year and there was plenty to celebrate as sales rose more than 9%, enabling Kose to post its fourth consecutive year of record sales. Company executives credited the gain to strong sales of high-prestige brands in the cosmetics business, major brands in the cosmetaries business and higher sales of all makeup brands.

Specifically, high prestige sales rose on the strength of the Cosme Decorte brand. Company executives also noted that Tarte's sales were much higher than planned, while Jill Stuart, Addiction and other makeup brands recorded higher sales. Prestige sales increased due to the popularity of new Esprique makeup products and the launch of One by Kose, a serum that promises to improve the skin's ability to retain moisture. These new products, combined with new marketing campaigns, helped cosmetic sales rise more than 10%.

Sales of cosmetaries rose 7.6%. The company credited higher sales of Je l'aime hair care products, Suncut sunscreen products, Fasio and Visee makeup and Nail Holic nail care products.

International sales accounted for nearly 21% of sales last year. Sales in Japan rose 5.7%, as the company added new customers for its makeup and skin care offerings. However, sales in the rest of Asia rose less than 1% as structural reforms are underway in China. Elsewhere, North American sales rose on the strength of Tarte. Last year, Kose launched Sekkisei in the US. Global expansion with higher earnings are all part of the company's Phase III Vision2020 plan.

Kose's Fundamental Research Laboratory is scheduled for completion in 2019. When finished, it will consolidate Kose's three research areas to two locations in Oji.

Currently, company researchers are studying induced pluripotent stem cells to learn if they have applications in antiaging products.

15. NATURA

Brazil

www.natura.net

Sales: $2.2 billion

Key Personnel: Joao Paulo Ferreira, chief executive officer; Administrative Council--Antonio Luiz da Cunha Seabra, Guilherme Peirao Leal, Pedro Luiz Barreiros Passos (founders), Giovanni Giovannelli, Silvia Freire Dente da Silva Dias Lagnado, Roberto de Oliveira Marques, Carla Schmitzberger, Marcos de Barros Lisboa, PlfnioVillares Musetti.

Major Products: Chronos, Ekos, Humor, Una andTodo Dia skin care and cosmetics.

New Products: Ekos Flor do Luar and Ilia women's fragrances; Natura Homem Essence men's fragrance; Una Matific Liquid Lipstick, Una Blur instantaneous effect cosmetics; Natura Mamae e Bebe baby care.

Comments: A weak real continued to hurt Natura's standing in our International Top 30, but the company said sales were stable in local currency. To enable consumers to purchase products when and where they want, the company launched the new version of the Natura app, which allows to locate the nearest consultants or to buy directly from the Rede Natura. To help keep track of all these orders, Natura opened a new, 22,000-square-meter distribution center in the Buenos Aires metropolitan area. Back in Sao Paulo, the company's logistics hub in Itupeva achieved LEED certification, with an emphasis on water and energy efficiency. Natura opened five stores in Sao Paulo shopping malls, to give consumers more opportunities to try products.

Outside South America, Natura opened a store in Manhattan's Nolita neighborhood. Initially the space is carrying the Ekos line, but will add the Chronos and Mamae e Bebe lines in the future. In addition, the company acquired all shares of Aesop, an Australian brand, which opened 41 stores in 2016, including the second unit in Brazil (Sao Paulo).

Last year, Natura began offering educational opportunities to consultants and their families, such as discounts and scholarships for university education. Eleven thousand people took Natura up on its generous offer, according to company executives.

Finally, The Natura Startups Program was launched. This open innovation initiative connects entrepreneurs who have the skills to develop projects related to Natura's business. Natura also held an innovation marathon called Maos na Mata: Traga a Natureza para seu Dia a Dia (Hands on the Forest: Bring Nature for Your Day to Day). The idea was to promote Ekos projects to connect consumers with Natura and the Amazon.

16. POLA ORBIS

Japan

www.po-holdings.co.jp

Sales: $1.86 billion

Key Personnel: Satoshi Suzuki, president; Naoki Kume, vice president; Akira Fujii, director; Yoshikazu Yokote, director; Takao Miura, director; Yoshifumi Abe, director.

Major Products: Skin care, cosmetics, personal care and fragrance. Brands include Pola, Orbis, Jurlique, H20 Plus, pdc, Future Labo, Decencia, Orlane and Three.

New Products: Pola--B.A. Serum Revup, Allu skin care, Orbis=U White skin whitener. H20+--Aqua Defense Series, Oasis Hydrating Booster, Gel Mask, Body Wash and Body Gel Moisturizer; Waterbright Illuminating Booster, Infinity Wrinkle Reducing Booster and Water-Infused Brightening Gel Mask. To be launched: Revamped Whitissimo skin care; White Shot sheet masks and Inner Lock liquid.

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Comments: Like other Asian companies that are counting on China for growth, the Pola Orbis management team has been a bit concerned about a slowdown in the world's No. 2 economy. Moreover, there's been a reduction in consumption by tourists visiting Japan. As a result, sales gains slowed to 1.7% last year, but the flagship brand Pola, along with Three and Decenia, all had strong performances. Also within the beauty care division, the launch last year of B.A. Serum Revup, a beauty essence that achieves fresh-looking skin, and Allu skin care, which is said to treat hormonal imbalance, were well-received by consumers.

In Australia and the US, Pola is attempting to expand sales of Jurlique and H20+, where the brands were founded, respectively. But sales for both brands were impacted by conditions in Asia. For example, while Jurlique grew in its Australian home market, it continued to struggle in travel retail and Hong Kong. Moreover, sales in China declined after Jurlique moved from a retail to distributor sales format. While H20+ generated excitement with new packaging and new products, the decision to exit China hurt sales.

For the first quarter of 2017, Pola sales rose more than 13%, as demand for Wrinkle Shot propelled domestic sales. However, Orbis sales declined in the period on weaker-than-expected demand. Internationally, Jurlique struggled in Hong Kong. Still, operating profit soared 130% due to improved profitability at Pola. By brand, Pola's Q1 sales jumped nearly 32% and H 2 0 Plus'sales increased 24.6%. But Orbis'sales fell 6.0%, Jurlique's sales fell nearly 23% and sales of'brands under development"dropped 9.7%.

For all of 2017, the company expects corporate sales to increase 6%.

17. GROUPE ROCHER

France

www.groupe-yvesrocher.com

Sales: $1.85 billion

Key Personnel: Bris Rocher, chairman and chief executive officer; Yann-Eitenne Le Gall, deputy chief executive officer, human resources, communication and organization.

Major Products: Yves Rocher, Stanhome, Dr. Pierre Ricaud, Danel Jouvance, Kiotis, ID Parfums, Hormar.

New Products: Yves Rocher--Jumbo eye pencil, concentrated shower gel, bronzing powder duo, highlights shampoos; Dr. Pierre Ricaud--Hyalurides LP anti-wrinkle cream, Luminexpert radiance recovery anti-aging cream, Luminexpert anti-fatigue and dark circle correcting 3-in-l eye treatment, Luminexpert four-week vitality treatment, Hyalurides LP anti-wrinkle resurfacing serum; Hyalurides LP filling anti-wrinkle eye cream, Hydra-Rides express plumping mask, Hydra-Rides wrinkle replumping hydration booster, Intense Eyes mascara and eyeshadow, Nourished and Plumped lip treatment, Eclat d'Hiver high repair lip butter, Serum de Teint, Summer Skin, Ongles Parfaits intense color nail polish, Enhancing hair oil, body roller, 24Hr Hydrating body lotion, Intelligence Fermete, High Nutrition dry body oil, Summer Skin radiance enhancer, Fleurs de Kyoto women's fragrance and shower oil, Jardin d'Andalousie bath and shower gel, Ode a l'Amour. Acquisition--Sabon.

Comments: Privately-held Rocher Group was founded in 1959 by botanist Yves Rocher. The company is now controlled by his grandson Bris Rocher. Rocher Group proudly notes that it was the first European cosmetics company to put an end to animal testing.

Rocher operates in more than 100 countries with nearly 40% of sales coming from its home market. Western Europe accounts for about 33% of sales, followed by Eastern Europe, South America, Middle East, Asia, North America and others.

In December, Rocher paid nearly $130 million for a majority stake in Sabon, an Israeli cosmetics company. Best known for its bath and body collections, Sabon has 175 stores around the world, primarily in its home market.

18. PUIG

Spain

www.pugi.com

Sales: $1.8 billion

Key Personnel: Marc Puig Guasch, chairman, chief executive officer and president of Puig Prestige Division at Puig Beauty & Fashion Group, S.L; Manuel Puig Rocha, vice chairman; Jose Manuel Albesa, chief brand officer; Javier Bach, chief operating officer; Eulalia Alfonso, chief human resources officer; Joan Albiol, chief financial officer.

Major Products: Fine fragrances, beauty products and toiletries. Brands include Prada, Paco Rabanne, Jean-Paul Gaultier, Nina Ricci, Payot, Penhaligon's, L'Artisan Parfumeur, Comme des Garcons, Valentino, Carolina Herrera, Vitesse Heno de Previa, Anouk, Azur, Quorum, Pacha, Agua Brava, Sportman, Adolfo Dominguez, Massimo Dutti, Mango, Victorio & Lucchino, Antonio Banderas, Shakira, Heno de Previa, Lavanda Puig.

New Products: Good Girl by Carolina Herrera, Portraits by Penhaligon's, Jean Paul Gaultier Scandal fragrances; Granado (acquisition).

Comments: The company said corporate sales rose 9% last year, but the gains came primarily in the fashion portion of the business, which accounts for about 10% of sales. In 2016, fragrance sales were hurt by results in Latin America, where Puig gets 44% of its revenue.

Puig is a top 10 player in the global fragrance market. The company recently made two acquisitions to expand its reach.

Fifteen months ago, Puig bought Eric Buterbaugh (EB) Horals. EB Horals was founded by Eric Buterbaugh, world-renowned floral designer, and Fabrice Croise, in 2015. Together, in collaboration with the world's leading perfumers, they have created an exclusive line of floral fragrances: a collection of eight unisex scents and six candles conceived as a homage to Buterbaugh's floral artistry. To date, the line has been available only at the brand's flagship boutique in West Hollywood and online.

More recently, Puig's purchased a minority stake in Granado, a Brazilian pharmacy. A purchase price was not disclosed. The move supports Granado's internationalization and gives Puig further access to one of the biggest personal care markets in the world. Granado also owns Phebo, a well-known Brazilian soap brand, which the company acquired in 2004.

For the first quarter of 2017, sales jumped 13%, thanks to gains from Paco Rabanne, Carolina Herrera, Prada and Penhaligon's. In Q1, Puig opened subsidiaries in Colombia and Australia.

In June, the company unveiled Scandal, created by Daphne Bugey with Fabrice Pellegrin and Christophe Raynaud. The launch marks a new pillar fragrance for Jean Paul Gaultier. Key notes are blood orange, honey, patchouli and gardenia. The fragrance bottle is made from transparent glass and the stopper is a gold pair of female legs. The bottle is housed in a pink suede cylindrical box, mirroring the Classique and Le Male box shapes.

Looking ahead, as part of its original 2020 plan, Puig was determined to become the No. 3 prestige fragrance company in the world. But CEO Marc Puig Guasch told WWD that the company is unlikely to reach that goal.

19. CLARINS

France

www.clarins.com

Sales: $1.7 billion

Key Personnel: Christian Courtin-Clarins, president, supervisory board; Dr. Olivier Courtin-Clarins, managing director; Jonathan Zrihen, chief executive officer.

Major Products: Clarins--Tonic Body Treatment Oil, Eau Dynamisante, Extra-Firming, Double Serum, Body Shaping Cream, Hand and Nail Treatment Cream, Joli Rouge, Instant Light Natural Lip Perfector; My Blend--Day Essential, Night Essential, Boosters, Skin Perfecters; Mugler fragrances; Azzaro fragrances.

New Products: Clarins--Body Fit Anti-Cellulite Contouring Expert, Instant Light Lip Comfort Oil, Multi-Active Eye, Pore Perfecting Matifying Foundation, Skin Illusion Foundation Powder Free (reformulation); Mugler Amen Kryptomint, Alien Muse Mysteries, Alien Eau Sublime fragrances; Azzaro Wanted fragrance. To be launched: Anti-Aging Serum

Comments: Clarins may be a multibillion dollar global business, but it remains a family business, too. The company is overseen by the founder's sons, who remain committed to Jacques Courtin-Clarins'vision, and to their employees.

As managing director Dr. Olivier Courtin-Clarins noted,"Our father used to say: 'What I want is for all Clarins employees to be happy to come to the office on Monday morning.'So it's also about making the lives of our employees as beautiful as possible. And then of course, as players in the beauty industry, our goal is to make women more beautiful, more confident... My brother and I test all the products. It is important for the leaders to know them all."

Like politics, all cosmetics then, is local. But that doesn't mean the Clarins Group is against expansion. This year, the company launched its makeup line in India and is partnering with Sanghvi, the largest spa operator in the country.

"India is one of the priorities for Clarins; it is a fast-growing market and is one of the important markets for Clarins globally," Prisca Courtin, a board member and daughter of Olivier Courtin-Clarins, told reporters. "Clarins is already a market leader in the premium skin care segment here. We realized that makeup is extremely popular in India and keeping that in mind, Clarins is launching its makeup line in India in 2017. We feel that Indians will appreciate that given their inclination towards natural products," said Courtin.

Back home, last month, Clarins Group moved to its new building located in Paris' 17th arrondissement on the corner of avenue de la Porte des Ternes and rue Gustave Charpentier. Just like the group's products, the building takes its inspiration from nature to offer all employees the best possible working conditions. For example, the building relies of biomimcry for cooling operations. Cooling tubes move air underground to recover the freshness of the ground and is modeled on termite mounds.

According to Clarins, this new headquarters represents all of the group's values: performance using advanced technology, sustainability through its energy and environmental high performance certification, the boldness of its modern architecture, and lastly, respect for both nature and its employees.

The company cafeteria, which opens onto the garden, accommodates a large table so that employees can share their lunch all together. A desire for warmth and friendliness that echoes the feelings of the group's executives towards those who make a daily contribution to its success.

The seven floors of the building combine cutting-edge technology and environmental awareness, particularly through the automatic control of lighting, innovative and low consumption heating and air conditioning systems, as well as rainwater collection for watering green spaces.

20. L'OCCITANE

France

www.loccitane.com

Sales: $1.4 billion

Key Personnel: Reinold Geiger, executive director, chairman and chief executive officer; Andre Hoffman, executive director, vice chairman and managing director; Domenico Trizio, executive director and managing director; Thomas Levillon, executive director and group deputy general manager, finance and administration; Karl Guenard, executive director and joint company secretary.

Major Products: Personal care, skin care and fragrance sold under L'Occitane en Provence, L'Occitane au Bresil, Melvita, Le Couvent des Minimes and Erborian.

New Products: Divine Harmony face care products, Terre de Lumiere fragrance.

Comments: Sales rose 3.2% last year and, unlike some other members of The International Top 30, L'Occitane reported good gains in China and Brazil, in addition to growing contributions from emerging brands. On the topic of emerging brands, earlier this year, in May, L'Occitane spent $128 million on LimeLight by Alcone; the purchase will speed up the company's expansion in the color cosmetics segment, and LimeLight itself will be expanded outside the US. In fact, thanks to LimeLight's direct and online sales model, CEO Reinold Geiger told L'Occitane's shareholders that expanding LimeLight's reach should involve minimal investment. That may be optimistic, but then, L'Occitane has had great online success during the past year.

[ILLUSTRATION OMITTED]

The number of stores rose nearly 4% to 3,037 as of March 31, 2017. L'Occitane added 24 stores in Asia-Fcicific, 26 in the Americas and closed one for all of Europe and South Africa. Meanwhile, the group accelerated expansion of its emerging brands with 29 net store openings. Through March 2017, there were 54 Melvita stores, 36 L'Occitane au Bresil stores and five Erborian stores.

By region, Japan accounts for 18% of sales, followed by US (13%), China (11%), Hong Kong (9%), France (8%), UK (5%), Russia and Brazil (4% each) and Taiwan (3%). The rest of world accounted for 25% of sales. China, Japan, Brazil and "other countries" were the primary growth drivers. Sales in Brazil soared 30% thanks, in part, to favorable exchange rates, while sales in Japan jumped 15.5% to record levels. Sales in China improved nearly 6%, due to a second-half rebound in sales. Russian sales rose 9%, despite the recession. Sales in Taiwan were relatively flat and French sales fell about 1%. Hong Kong's sales fell 10.3%. US sales fell 1.1% and a weak pound caused UK sales to tumble 13.4%. During the year, L'Occitane jettisoned the Le Couvent des Minimes brand.

L'Occitane may be rooted in traditional retail, but the group knows its future is online. The Click and Collect pilot program is expected to be expanded beyond Europe, and management is studying ways to make the online/in-store shopping experience a seamless one.

21. BOTICARIO GROUP

Brazil

www.boticario.com.br

Sales: $1.39 billion

Key Personnel: Artur Grynbaum, chief executive officer; Miguel Krigsner, founder and administrative council president; Fernando Mode, corporate vice president; Andre Farber, vice president, business franchises; Lia Azevedo, vice president, organizational and human development; Isabella Wanderley, vice president, new channel development.

Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticario, Eudora, Quem Dissem, Berenice? and The Beauty Box.

New Products: Coffee fragrances.

Comments: Boticario Group is the biggest fragrance retailer in Brazil, a country that loves fragrance! The Group opened more than 70 stores last year, closing 2016 with more than 4000 points of sale in 1,750 Brazilian cities.

Environmental issues are a driving force and the Group achieved LEED certification during the past year, as well as LIFE Certification which recognizes its efforts to preserve ecological diversity, natural resources and ecosystems. Along those lines, Boticario's new Cuide-se Bern collection is packaged in environmentally-friendly material. It won a Sustainable Beauty Award from Organic Monitor (now know as Ecovia Intelligence).

In a technical advance, the Group is utilizing an artificial testing technique, originally developed for the pharmaceutical industry, to test for allergens. The chip technology, which eliminates the need for patch tests, identifies irritants in cosmetics.

During the past year, Boticario spent $500,000 to offer free aesthetician courses at a new campus of the Federal Institute of Education, Science and Technology in Bahia state.

Finally, in a study with far-reaching consequences, the Group teamed up with ONU Women and Rapo de Homem to look at gender equality. Their work culminated in the documentary, "Precisamos falar com os homens? Uma jornada pela igualdade de genero" (Do We Need to Talk to Men? A journey for gender equality), and had viewings in Sao Paulo, Rio de Janeiro and Bahia.

Key Personnel: Magnus Brannstrom, chief executive officer and president; Jesper Martinsson, senior vice president and head of commercial division and deputy chief executive officer; Gabriel Bennet, chief financial officer; Michael Cervell, senior vice president, group strategy and business development; Thomas Ekberg, senior vice president, global business area, Asia and Turkey; Johan Rosenberg, senior vice president, global business areas and franchisees; Antonia Simon-Stenberg, vice president, sustainability, quality management, packaging and artwork.

Major Products: Skin care, color cosmetics, fragrance, personal care, hair care, accessories and wellness products.

New Products: Nov Age Time Restore skin care, Colourbox color cosmetics, and Eclat Lui, Elcat Mademoiselle, Venture Beyond and Amber Elixir Crystal fragrances.

Comments: Oriflame is marking its golden anniversary this year. Brothers Jonas and Robert af Jochnick founded Oriflame in Sweden in 1967 and a member of the family remains at the helm.

"I am proud that we concluded the first 50 years of Oriflame with a strong 2016," said Alexander af Jochnick, chairman. "We have a solid foundation and strategy for the future and I am looking forward to the journey."

Despite challenging market and macro conditions, Oriflame returned to Euro growth, delivered double-digit local currency growth and increased profitability during 2016. The strong performance continued in the growth regions of Asia, Turkey and Latin America, and a stabilization could be seen in Europe and Africa. In CIS, Oriflame raised prices in an effort to achieve sustainable growth and improve profitability.

During the year, the company focused on five operational topics:

* Strategic product categories;

* Driving sustainability across the business;

* Continuing online development;

* Digital business transformation in the IT and finance areas; and

* Capturing manufacturing opportunities.

Those strategic product categories include skin care and wellness, which were Oriflame's fastest growing categories last year. Skin care is the company's biggest segment, while Wellness Pack Woman was the best selling brand for the third year in a row. Sustainability efforts included relaunching Ecobeauty, and a focus on sourcing more sustainable materials.

Last year, Oriflame implemented a cloud-based e-commerce platform and added several apps, chief among them was Oriflame Makeup Wizard, which enables users to virtually try on Orflame's range of products. In a related move, the company outsourced IT and financial operational services to IBM to facilitate its digital transformation. According to Oriflame, the move will bring new levels of customer focus, productivity and automation to its technology and internal processes, not to mention cost savings.

Finally, to boost production, Oriflame launched Cetes Cosmetics AG, a separate manufacturing company that will improve efficiency and capacity utilization.

[ILLUSTRATION OMITTED]

These initiatives helped boost sales by 3% last year. By product category, skin care accounted for 27% of sales, followed by color cosmetics, 23%; fragrance, 20%; personal and hair care, 16%; wellness, 8% and accessories, 6%. By region, Asia & Turkey represented 44% of sales. That's ahead of Europe and Africa, 27%; CIS, 17% and Latin America, 12%.

While some have questioned the longterm validity of the direct sales model, CEO Magnus Brannstrom has a decidedly different take, insisting that, in the future people "are more likely to have multiple income streams (rather) than relying on a full-time job."

If so, Oriflame will be ready to help them get started with social selling techniques, plenty of online tools and, of course, effective products.

For the first quarter, sales rose 11% and net income soared 80%, as skin care wellness and accessories led the way. Profits got a boost from online sales and an ongoing effort to reduce manufacturing costs. By region, Latin America, Asia and Turkey all turned in strong performances, but results felt in India after the government's demonetization policy went into effect and lower sales in CIS.

22. PIERRE FABRE

France

www.pierre-fabre.com

Sales: $1.3 billion

Key Personnel: Pierre-Yves Revol, chairman of the Pierre Fabre Foundation; Bertrand Parmentier, group chief executive officer; Eric Ducournau, chief executive officer, dermo-cosmetics; Frederic Duchesne, chief executive officer, pharmaceuticals; Michael Danon, senior vice president, legal, pharmaceutical and public affairs; Thierry Denjean, senior vice president, human resources, ethics and sustainable development; Luc Peligry, senior vice president, finance and operations; Marc Alias, director, corporate communications; Olivier Siegler, director digital, processes and organization.

Major Products: Dermo-cosmetics sold under brand names that include A-Derma, Ducray, Eau Thermale Avene, Elancyl, Galenic, Klorane, Pierre Fabre Dermatologie and Rene Furterer.

New Products: Avene--Thermal Spring Water, Very High Protection sun care, Tolerance Extreme mask, emulsion and cream, Cold Cream.

Comments: Pierre Fabre calls itself the No. 1 European and the No. 2 global player in the dermo-cosmetics market. One or more of the company's 10 brands can be found in 130 countries. Last year, Pierre Fabre Dermo-Cosmetics set up operations in Denmark, representing its 14th European subsidiary. Also in 2016, Klorane celebrated its 50th anniversary.

While on the subject of milestones, this year, Rene Furterer marks its 60th anniversary this year.

24. BELCORP

Peru

www.belcorp.biz

Sales: $1.1 billion

Major Products: L'Bel, Esika and Cyzone cosmetics and personal care products.

Comments: Belcorp is one of the biggest direct sales companies in Latin America. Its cosmetics and personal care products are sold by 800,000 consultants in 15 countries. Belcorp has approximately 8,500 employees. Sales fell more than 7% last year, but company founder Eduardo Belmont remains one of the world's richest people, with a fortune estimated at $1.2 billion, according to Forbes.

Belmont, it seems, has created a great corporate culture. Once again, Belcorp made Fortune's list of 25 Best Global Companies to Work For. Coming in at No. 9 in 2016. The only other company in the household and personal products industry to make the list was SC Johnson, which was ranked No. 20.

25. EUROITALIA

Italy

www.euroitalia.it

Sales: $880 million

Key Personnel: Giovanni Sgariboldi, founder; Davide Sgariboldi, director general; Andrea Sgariboldi, director general; Matteo Sgariboldi, director general; Jeremy Scott, creative director.

Major Products: Fragrances, cosmetics and toiletries sold under the Euroitalia, Moschino, Missoni, Naj-Oleari, Reporter for Men and Versace brand names.

New Products: Ole-Oleari makeup, Toy and Fresh couture fragrances, Missoni Parfum Pour Homme.

Comments: Founded in 1978, Euroitalia is one of the biggest players in the Italian cosmetics licensing business. All products are manufactured in Italy, but 92% of them are exported to 140 countries around the world. The company is still controlled by the founder and his three sons. Euroitalia's biggest markets are the US, United Arab Emirates, Russia and China, but founder Giovanni Sgariboldi said there's been good recovery in European markets, especially the UK and Germany. At the same time, emerging countries, especially South Africa, are growing steadily.

At the 2017 Fifi Awards in New York City, Moschino Fresh Couture won Package of the Year for women's fragrance. A few days, later, the same fragrance won the same award at the Fifi Award ceremony in Madrid. Judges can't enough of the novel trigger spray presentation!

Also in June, Euroitalia launched Missoni Parfum Pour Homme, its first men's scent in 20 years.

26. SHANGHAI JAHWA

China

www.jahwa.com.cn

Sales: $801 million

Key Personnel: Zhang Dongfang, chairman, president and chief executive officer; Ye Weimin, deputy general manager and general manager of mass consumption business division; Huang Zhen, deputy general manager and general manager, Herborist business division; Huang Jian, deputy general manager, financial and information management; Han Min, board secretary.

Major Products: Personal care, cosmetics and home care products. Brands include Herborist, Liushen, Maxam, GF, Giving HomeAegis, Fresh Herb, Dr.Yu,Tea Beauty, Shanghai Vive.

New Products: Fresh Herb.

Comments: According to sources, sales fell nearly 9% last year, as hiccups in China's economy were felt at home and throughout the world. Company executives have blamed the decline, in part, to declining sales of Herborist. To get sales growing again, Shanghai Jahwa is trying to expand distribution in specialty chains, Watsons and maternity stores.

Despite the recent decline in sales, company executives are determined to build a $1.8 billion company by 2020. They'll get there through mergers and acquisitions.

27. SISLEY

France

www.sisley.fr

Sales: $794 million

Key Personnel: Hubert d'Ornano, co-founder and chairman; Isabelle d'Ornano, co-founder and vice president; Philippe d'Ornano, president; Christine d'Ornano, assistant general manager.

Major Products: Skin care, makeup and fragrances.

New Products: Face--Black Rose Precious Face Oil, Sisleya Essential Skin Care lotion, Phyto-Blanc Intensive Dark spot corrector, Double Tenseur Instant & Long-Term skin care, Gentle Cleansing Gel with Tropical Resins, Intensive Serum with Tropical Resins, Mattifying Moisturizing Skin Care with Tropical Resins, Phyto-Blanc Brightening Daily Defense Fluid SPF 50, Purifying Rebalancing Lotion with Tropical Resins, Black Rose Skin Infusion Cream, Deeply Purifying Mask with Tropical Resins; Body Care--Restorative Body Cream, White Ginger Contouring Oil for Legs, Self-Tanning Hydrating Body Skin Care, Neck Cream, the Enriched Formula, Cellulinov, Super Soin Solaire SPF 15 and SPF 50+, Super Soin Solaire Milky Body and Silky Body Sun Care SPF 15 and 30; Makeup--Sisleya Le Teint. Phyto-Touche sun glow powder.

Comments: Founded in 1978 by husband and wife team Hubert and Isabelle d'Ornano, Sisley has become a leading player in the prestige cosmetics market with sales in more than 90 countries throughout the world. Eighty-five percent of sales come from exports.

28. GODREJ

India

www.godrejcp.com

Sales: $745 million

Key Personnel: Nisaba Godrej, executive chairperson; Vivek Gambhir managing director and chief executive officer; Naveen Gupta, business head, Indonesia and Middle East; Omar Momin, head, mergers and acquisitions and business development; Anand Rangaswamy, business head, Latin America and UK; Sunil Kataria, business head, India and SAARC; Dr. Rakesh Sinha, head, global supply chain, manufacturing and information technology; Dr. Sunder Mahadevan, head, research and development; V. Srinivasan, chief financial officer and company secretary; Rahul Gama, head, human resources; Darshan Gandhi, head, design.

Major Products: Hair care--Expert, Darling, Blunt, Touch of Silver, Ilicit, Issue, Inecto, Renew, Roby, 919, Frika, Nupur; Personal care--No. 1, Cinthol, Soft & Gentle, Protekt, Cuticura, Mitu, PamelaGrant Beauty, Villeneuve, Tura; Home care--Good Knight, Hit, Aer, Ezee, Stella.

New Products: Strength of Nature (acquisition).

Comments: Godrej Consumer Products Limited (GCPL) calls itself India's largest home-grown home and personal care company. By category, hair care accounts for 31% of sales, just ahead of household insecticides (30%). The other major categories are personal wash (17%) and air care (7%). By region, India accounts for 52% of sales, followed by Africa (21%), Indonesia (16%), Latin America (6%) and UK (4%).

The company asserts it ranks among the largest household insecticide and hair care players in emerging markets. It is the No. 1 insecticide marketer in India, No. 2 in Indonesia and expanding its business in Africa. Furthermore, it is the No. 1 player in hair color in India and sub-Saharan Africa with a leading position in Latin America, too. Finally, Godrej holds the No. 2 position in India's soap market.

Looking ahead, GCPL is determined to build a strong foothold in Africa, just one of the reasons why it purchased the Strength of Nature multicultural hair care brand.

29. DABUR

India

www.dabur.com

Sales: $726 million

Key Personnel: Anand Burman, chairman; Amit Burman, vice chairman; Sunil Duggal, chief executive officer.

Major Products: Skin care--Gulabari and Dermoviva cleansers, creams, depilatories, lotions and serums. Hair care--Amla, Brahmi Amla, Vatika and Dabur oils, shampoos, conditioners, styling and color; Oral care--Dabur toothpaste and gum treatments

New Products: Vatika Henna hair colors.

Comments: Dabur is India's largest Ayurvedic medicine and related products manufacturer. Dabur was founded in 1884 by SK Burman, a physician in West Bengal, to manufacture and distribute Ayurvedic medicines. His family still controls the company. Today, the company's products are sold in more than 60 countries around the world. About 30% of sales come from international markets.

30. LUSH

United Kingdom

www.lush.com

Sales: $720 million

Key Personnel: Mark Constantine, co-founder and co-chief executive officer; Andrew Gerrie, co-founder and co-chief executive officer; Mark Wolverton, chief executive, Lush North America and president, Lush North America.

Major Products: Handmade bath and beauty products.

New Products: Dirty Springwash and Plum Rain shower gels, Honey and Chocolate lip scrubs, Drop of Hope soap, Over and Over bath bomb.

Comments: Lush is more than a purveyor of lavish, environmentally-friendly personal care products. Company executives are quick to point out that their company develops and manufactures its entire product line to ensure Lush products are what they promise. There's even a commitment to create 100% vegetarian products that are more than 80% vegan. The company operates seven manufacturing plants throughout the world, including two in Canada.

Lush was founded in 1993 and is based in Vancouver. It has retail stores throughout Canada, the US and Europe. Lush's global store count is approaching 1,000. Same store sales have posted double digit gains, year in and year out, as consumers clamor for more and more of Lush's "handmade" personal care and beauty products. In fact, retail sales rose 33% last year.

Lush concerns itself with much more than environmental issues. For example, this summer, in partnership with a group called Death Penalty Focus, Lush is attempting to abolish the death penalty in the US. The national campaign includes store events designed to raise awareness of the flaws in the death penalty system and encourage community members to get involved in the national effort to end capital punishment.

The partnership between Lush and DPF began last year when DPF became a recipient of a Charity Pot grant. Lush donates 100% of the sales proceeds from its Charity Pot hand and body lotions to nonprofits and charitable organizations. Since launching the program in 2007, Lush has supported 850 grassroots organizations with more than $10 million in 42 countries.

Last year, the company opened Lush Oxford Street, a three-story, 9000-foot retail space and spa in London. That opening helped push Lush's retail sales to $1.2 billion.
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